Sales Leader Business Development

STEVE SLIGER

*************@*****.*** Dayton, OH 937-***-****

Strategic Sales Leader CPG & Chain Retail Expertise Partnership Development Sales leader with over 20 years of experience driving revenue growth, broker performance and brand strategy across grocery retail and wholesale channels. Proven success managing complex national and regional accounts, including Kroger, with a strong track record of executing trade promotions, managing broker partners and delivering volume, share, and margin gains. Trusted partner to merchandising teams and category buyers with deep experience in retail execution, data analysis and promotional planning. Based near Cincinnati, Ohio and accustomed to 50%+ travel. CORE STRENGTHS

• National & Regional Account Management

• Team Leadership & Development

• Strategic Sales Planning & Forecasting

• CRM & Pipeline Management

• Cross-Functional Collaboration

• Consultative Solution Selling

• Executive Stakeholder Engagement

• Retail Execution & Market Development

PROFESSIONAL EXPERIENCE

Senior Regional Manager Trinchero Family Estates Remote/Multi-State Territory 2012 – 2024 Trinchero is a Top 5 beverage producer by volume.

• Managed $75M+ territory, leading commercial strategy and execution across multiple states and key retail customers (Kroger, Meijer, etc.)

• Multiple inclusions into Ambassador’s Club (top performers in US).

• Managed multi-state distributor networks owning full P&L accountability & promotional calendar.

• Led territory planning across multiple states growing market share by 3% FY23-24.

• Generated $10MM+ Incremental Revenue FY21-23.

• Conducted ongoing analysis of territory performance, customer trends, and promotional ROI to adjust growth strategy and drive share gains.

• Partnered with Finance, Marketing & Logistics to align regional sales goals and incentive plans. Regional Manager Wine Trends (Luxury Division of Heidelberg Distributing) 2010 – 2012 Managed diverse sales teams selling to top national and regional chains. Developed customized value propositions and account plans aligned with category and pricing strategies.

• Managed a $202MM premium portfolio increasing revenue by 23% year one.

• Increased retail penetration of portfolio SKUs through shelf resets, feature planning, and strategic trade execution.

• Worked directly with buyer teams at major retail accounts to enhance assortment & improve turns.

• Led cross-functional collaboration on customer strategy, account growth, and training programs. On Premise Manager United Distributors of Delaware 2004 – 2010 Statewide distributor and part of Breakthru Beverage network with annual sales of $140MM while I was managing team.

• Winner of 4 Diageo Golden Bar awards for top brand performance nationally

• Managed industry leading team and portfolio exceeding $40MM annually.

• Contributed to early-stage sustainability and margin improvement initiatives through more efficient supply chain and route planning practices. EDUCATION

Bachelor’s Degree, Business Administration Wilmington University TECHNICAL SKILLS

Excel, PowerPoint, Google Workspace, Microsoft Teams, CRM Optimization, Iri/Nielsen Control States Strategy Distributor Management Pricing & Compliance Strategic Planning Sales Forecasting Team Leadership Brand Development National & Regional Account Management Trade Marketing New Product Launches Market Expansion Profit Delivery

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