Multidisciplinary Designer, Creative Strategist, Branding Expert

OSCAR CAMARGO

MULTIDISCIPLINARY DESIGNER CREATIVE STRATEGIST BRANDING EXPERT

*****@***********.*** 754-***-**** www.behance.net/oscarcamargo17 www.linkedin.com/in/oscar-camargo Margate, FL 33063

Key Skills

Creative & Branding: Art Direction, Creative Strategy, Branding, UI/UX Design Software Proficiency: Adobe Creative Suite (Photoshop, InDesign, Illustrator, XD), Microsoft Office (PowerPoint, Word, Excel)

UI/UX: WordPress, Elementor, Squarespace, Wix, XD, Figma, Sketch Motion Graphics, Video Editing: CapCut, Canva, Premiere Pro, After Effects Digital & Technical: HTML/CSS, Salesforce Marketing Cloud, SharePoint Professional Summary

Experience Highlights

A multidiciplinary designer with over 20 years of experience driving creative excellence across branding, digital design, motion graphics, and digital asset management (DAM). Proven ability to output high-end digital and print collateral, lead high-performing teams, optimize DAM systems for streamlined asset organization, and direct high-impact photoshoots that elevate brand identity. Adept at combining strategic vision with hands-on design expertise using Adobe Creative Suite, Figma, AI and WordPress to deliver innovative solutions for multi-channel marketing.

Lead Creative - VOC Concepts LLC

Margate, FL Present

VOC Concepts is a creative agency providing strategic visual solutions to enhance brand presence and engagement. Services include:

• Lead creative solutions driving brand recognition for ADT, ShelfGenie, and more.

• Developed unique logos boosting client visibility across competitive markets.

• Enhanced digital engagement with dynamic motion graphics and web designs.

• Strategized social media content, growing audience interaction significantly.

• Designed impactful print materials and branded environments for diverse clients.

• Spearheaded creative strategies that delivered impactful visual solutions, resulting in substantial improvements in client brand engagement.

• Developed and executed web design projects that enhanced user experience, leading to noticeable increases in website traffic and client satisfaction.

Senior Graphic Designer - HairClub

Boca Raton, FL July 2017 - December 2024

• Spearheaded lead-generating digital and motion graphic campaigns, increasing customer engagement across various channels using latest design trends including AI generated photo editing.

• Revamped HairClub's brand guide, ensuring cohesive messaging and updated visual standards across all platforms.

• Directed in-house creative teams and agency partners to align marketing initiatives with strategic goals, boosting brand consistency.

• Led the reorganization and enhancement of HairClub’s Digital Asset Management (DAM) system, optimizing accessibility and usability for internal and partner teams.

• Served as the corporate photographer, producer, and production assistant, leading photoshoots aligned with social media and commercial marketing needs.

• Directed all aspects of photoshoots from pre-production planning to post-production editing, ensuring high-quality visual content that strengthened brand identity.

Art Director - Elite Island Resorts

Deerfield Beach, FL April 2006 - March 2017

• Established and managed a creative department of 4, streamlining project workflows and increasing output by 40%.

• Redesigned 6 resort websites with a focus on responsive UI/UX, resulting in an increase in online bookings.

• Led branding initiatives for 9 resort properties, creating cohesive identities and improving market positioning across multiple channels.

• Managed the organization of creative assets, ensuring a structured and efficient DAM system that improved workflow and accessibility.

• Gave direction on photoshoots and post production editing.

• Produced high-impact digital and print advertisements featured in national publications and luxury magazines. Founder,

Notable Projects

• HairClub Brand Revamp: Directed a brand redesign, improving recognition by 35%.

• Website Overhaul: Redesigned 6 resort sites for Elite Island Resorts, increasing bookings by 20%.

• Product Launch Campaigns: Designed and executed creative campaigns for new HairClub products, achieving a 15% growth in sales revenue.

• Digital Asset Management Overhaul: Led the optimization of HairClub’s DAM system, improving retrieval efficiency and team collaboration.

• Photoshoot Leadership: Directed multiple commercial and brand photoshoots, producing high-quality assets for national campaigns. Digital Asset Management: DAM Implementation,Organization, and Optimization

Photography & Production: Photoshoot Direction, Commercial & Model Asset Development, post production editing

Languages: Bilingual English and Spanish

Education: Bachelor’s in Graphic Design. Florida Atlantic University

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