Digital Marketing Business Development

Breanna A. Schroder

**************@*****.*** 803-***-****

Charlotte, 28203 NC

PERSONAL SUMMARY

Results-driven marketing and business development professional with a strong background in digital marketing, client relations, and strategic growth initiatives. Experienced in developing and executing marketing campaigns, optimizing online visibility through SEO and Google Analytics, and managing CRM platforms such as Salesforce and HubSpot. Adept at fostering client relationships, identifying business opportunities, and coordinating corporate events to enhance brand presence. Skilled in administrative operations, compliance documentation, and data analysis to support informed decision-making. A proactive and detail-oriented professional with a proven track record of driving business success through innovative marketing strategies and operational efficiency.

PROFESSIONAL SKILLS

Communication & Client Relations

Negotiation & Persuasion

Attention to Detail

Adaptability & Quick Learning

Data Analysis & Reporting

Event Planning & Coordination

CRM Software (Salesforce, HubSpot)

Business Development & Sales Strategy

Strategic Thinking & Problem-Solving

Time Management & Organization

Insurance & Compliance Documentation

Digital Marketing (SEO, Google Analytics, Google Ads)

RELEVANT EXPERIENCE

Neurofeedback Technician, (temporary role) Braincore Charlotte, NC Apr 2025-Present

Works with clients to monitor and train their brainwave patterns using neurofeedback technology.

Operates and maintains neurofeedback equipment, administers sessions, and tracks data.

Clear Blue Insurance Company, Charlotte NC 2020-2024

Business Development Lead Apr 2023-Mar 2024

Develop/implement strategies to drive long-term organizational growth through customer engagement, market expansion, and relationship management.

Represent the company at industry conferences to foster client relationships and identify new business opportunities.

Collaborate in departmental meetings to propose, execute, and evaluate marketing initiatives while assisting in the creation of promotional materials and event coordination.

Marketing Assistant Oct 2021-Apr 2023

Led successful rebranding of the company website, ensuring alignment with business objectives and brand identity.

Provided administrative support for diverse marketing initiatives, enhancing project efficiency and execution.

Oversaw company apparel and promotional activities while managing interdepartmental communications, data reporting, and impact measurement through surveys and analytical tools.

Office Administrator/Legal Clerk Jul 2020-Oct 2021

Served as primary administrative liaison to C-suite executives and senior legal counsel, managing high-level calendars, coordinating confidential meetings, and arranging complex travel.

Oversaw executive expense reports, vendor invoices, and supply budgets, ensuring accuracy and adherence to company policies.

Led planning and execution of quarterly executive offsites and team-building events to support strategic leadership objectives.

Provided comprehensive legal administrative support, including drafting and formatting legal documents, managing regulatory filings, maintaining case files, and coordinating meetings between internal legal teams and external counsel.

Digital Marketing Specialist, Townsquare Interactive Charlotte, NC Feb 2018-Jul 2020

Develop and implement digital marketing strategies incorporating dynamic media and SEO to enhance website visibility and drive targeted traffic.

Optimize brand presence across multiple platforms, including Google Business Profile and 70+ directory listings, through competitive analysis, HTML coding, and tailored content strategies.

Manage a portfolio of 200+ marketing campaigns for small to mid-sized businesses nationwide, fostering strong client relationships and ensuring campaign success.

Analyze performance metrics using Google Analytics to identify growth opportunities, educate clients on campaign effectiveness, and align marketing efforts with business objectives.

Social Sales Coordinator, Kiawah Island Golf Resort Kiawah Island, SC Aug 2017-Dec 2017

Informed clients about Kiawah Island Golf Resort's accommodation packages and programs, ensuring they received accurate and relevant details.

Maintained comprehensive knowledge of offerings to effectively close sales and maximize client satisfaction.

Engaged with potential clients via phone to assess their needs, recommend suitable accommodations, and resolve concerns promptly.

EDUCATION

Bachelor of Science: Department of Parks, Recreation, and Tourism Management

Clemson University Clemson, SC August 2017 GPA: 3.0

LICENSES

North Carolina Insurance Producer, Property & Casualty, 21013985, June 2024

RISE Mentorship Program, 4aeb074d-874f-4877-8a3e-38b4cc0ef007, February 2025

Braincore Authorized Technician, May 2025

CPR/AED, American Red Cross

Contact this candidate