Product Owner, Manager, Scrum Master, Salesforce
Resume:
Ashley M Theobald
AGILE SALESFORCE PRODUCT MANAGER
Profile
Experienced Advanced Certified Scrum Product Owner (A-CSPO) and Certified ScrumMaster (CSM) with over 15 years of expertise in Agile and Waterfall methodologies, overseeing teams of up to 25 members. Proficient in requirements gathering, solution evaluation, risk mitigation, and stakeholder engagement within e-commerce, cloud, and global environments. Successfully drove multimillion-dollar growth at Folio Investing utilizing Salesforce CRM, effectively aligning business objectives with IT solutions to meet demanding timelines.
Employment History
SALES AND SERVICE PRODUCT OWNER at GuidePoint Security March 2023 — May 2025
- Oversaw end-to-end lifecycle of Salesforce Sales and Service Cloud implementations
• Led product roadmap development and cross-functional collaboration
• Streamlined processes, reducing system downtime by 30% and enhancing operational efficiency by 20%
• Optimized user adoption and product usability, improving stakeholder feedback by 20%
• Directed product backlog prioritization, driving a 15% improvement in project timelines
SR. PRODUCT OWNER SALESFORCE.COM SERVICE CLOUD at ASICS Digital
January 2022 — March 2023
- Directed global Scrum team, achieving 95% sprint completion rate and reducing feature delivery time by 15%.
• Delivered digital marketing, eCommerce, and CRM
enhancements, increasing user engagement by 20% and improving conversion rates by 10%.
• Coordinated project scope, cost, and schedule with cross-functional teams, maintaining a 90% on-time delivery record within budget.
• Streamlined workflows and removed bottlenecks, improving overall process efficiency by 25% and cutting time-to-market by 30%.
• Led Agile team operations, boosting team velocity and sprint goal achievement by 15%.
Details
Eighty Four, PA
United States
***************@*****.**
m
Links
LinkedIn Profile
Skills
Project Management
Agile Methodologies
Scrum
Product Ownership
Stakeholder Engagement
Requirements Gathering
CRM Implementation
Cross-Functional
Collaboration
Risk Mitigation
Languages
English
DATA SCIENCE PRODUCT OWNER/MANAGER at ThermoFisher Scientific
March 2018 — January 2022
- Led product vision and roadmap development, driving 15% feature adoption growth over two cycles.
• Created customer-centric solutions, elevating satisfaction scores by 20% and enhancing user efficiency by 25%.
• Directed product strategy to provide actionable insights to global commercial teams, increasing decision-making efficiency by 30%.
• Prioritized backlog and team tasks, resulting in an 18% sprint velocity increase and 10% backlog churn reduction.
• Managed multi-team dependencies and vendor timelines to maintain 100% milestone adherence on multi-region projects. BUSINESS ANALYST/QUALITY ASSURANCE at Black Box Network Services
April 2016 — January 2018
- Enhanced operational efficiency by 15% through business practices analysis with cross-functional teams.
• Contributed to a 20% increase in partner sales and digital revenue by defining project scope and requirements.
• Ensured 100% alignment with project objectives by leading requirements gathering and documentation.
• Improved defect detection rates by 25% through comprehensive testing processes design and execution before system launch.
• Reduced request turnaround time by 30%, and improved prioritization by establishing structured intake and backlog processes.
PROJECT MANAGER/BUSINESS ANALYST at Mylan Pharmaceuticals August 2015 — December 2015
- Developed project management plans for $2M+ CRM implementation, ensuring 100% on-time delivery
• Analyzed business needs to enhance process efficiency by 25% through strategic roadmaps
• Documented requirements to improve stakeholder alignment and decrease rework by 15%
• Facilitated Agile Scrum ceremonies, increasing sprint velocity by 20%
• Managed risk identification, reducing project risks by 40% CRM ADMINISTRATOR/PROJECT MANAGER at Carfax
October 2011 — June 2014
- Led Salesforce CRM implementation using Agile practices, boosting system efficiency by 40% and data accuracy by 25%.
• Developed and maintained CRM roadmap to align with business goals, increasing system adoption rates by 25%.
• Managed cross-functional teams for technical solutions, achieving 95% on-time delivery globally.
• Configured security settings, user roles, and workflows to ensure 100% compliance with data access policies.
• Designed reports, dashboards, and training programs, improving decision-making speed by 20% and internal capabilities by 25%. PROXY DEPARTMENT MANAGER at Folio Investing
January 2008 — October 2011
- Identified business and functional requirements to customize Salesforce to support corporate goals and sales objectives decreasing expenses by $150,000 yearly.
• Created Salesforce custom objects to streamline and automate 85% of department workflow as well as ingrate with other systems across the company
• Solely responsible for 65% revenue increase through the implementation of Salesforce
• Managed project execution activities by collaborating with the Technology Team during various phases of the Capability Life Cycle strengthening internal capacity by 20%
• Facilitated close working relationships with clients, vendors, management, and regulatory agencies
Certifications
Advanced-Certified Scrum Product Owner (A-CSPO)
Certified Scrum Product Owner (CSPO)
Certified ScrumMaster (CSM)
Salesforce.com Certified Administrator (ADM201)
Scrum Fundamentals Certified
Sage100/MAS200 ERP Certified Administrator
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