Barbara E. Cramer
*******.*******@*******.***
Grapevine, Texas 817 .905.8681
Summary of Qualifications:
Proven leadership in Sales, Client Services, Marketing, Operations, Event Planning, and Sponsorship Development. Experience with B2B, Enterprise, Wholesale, and Channel Sales, with Master's Degree in Administration. Excellent Writing, Communication Skills, and Public Speaking. Successful in Building and Leading Teams, and as an Individual Contributor in Sales and Marketing to a Broad Industry Base, Opening New Markets. Known for being a Positive, Creative Problem Solver, Developing Strong Client and Vendor Relationships, and a Results-oriented Leader.
Experience:
Board Member, North Texas ISSA, Executive Director- Events 2019-Present Serving a subscriber base of 4000+ and over 150 vendors. Planning and coordinating monthly and annual events that range in attendance from 35 to 700+ attendees, developing content agenda, conducting site visits, hotel arrangements, prospectus writing, sponsor recruitment and tracking, budget development and review. Oversee marketing communications and tools to drive attendance. Conduct a debrief on lessons learned. Business Development Director, Cyber adAPT, Dallas, TX 2018-Present Develop Channel prospects and new business opportunities through research, strategic placement, and nurturing cultivation. Contribute to the development of marketing strategy, literature, and training materials. Create and update CRM reporting. Identify trendsetter ideas by researching industry and related events and publications. Manage the business pipeline, coordinating with field sales and senior management. Writing marketing scripts to increase market visibility. Keen knowledge of verticals: Legal, IT-Security service providers, Utilities, Insurance, F-500, Education, Healthcare, and Financial. Colonial Life Licensed Insurance Agent, Fort Worth, TX 2017-2019 Regional Director, Texas, Test Prep Seminars, LLC, Kenosha, WI 2007- 2016 Built a statewide book of sales to Educational Institutions providing test preparation services. Successful bid awards to Public and Private School Districts. Presented workshops to students and educators that ranged from 65 to 400 in attendance. Recruited and trained new sales and training personnel. Designed and developed new programs based upon client needs. Led the company's WMBE Certification. Repeat leader in sales and retaining a long-term client base. Grew business year after year, contributing over $4M annually.
Marketing Manager, Nortel, Richardson, TX 2005- 2007 Responsible for the building a VAR Channel and developed the tools for inside sales teams and telemarketers to include training, client programs and VAR specials. Helped to create CRM Custom tool for sales monitoring and management.
Sales Manager, Loislaw, Division of Wolters Kluwer, North Richland Hills, TX 2003-2005 Hired and managed an inside sales team that introduced and sold on-line Legal products and services to Law professionals. Responsible for sales management, production, training and motivation. GTE Verizon, Irving, TX 1981- 2003
Roles of increasing responsibilities in Logistics, Sales, Product Development, Marketing Operations, Major Accounts and Channels, creating products and services, managing technical support, product management, sales and marketing teams, delivering technical products and services to a wide variety of industries, markets and end-users. Took a division from $80M to $1B in Sales. Summary of positions:
-Sales Director, Genuity, Woburn, MA Led Regional Sales as an Internet Carrier to major telecom and long-distance carriers.
Barbara E. Cramer
*******.*******@*******.***
2
-Sales Director, GTE Networks, Irving, TX Led the efforts to take commercially viable services to regional Telephone companies and service providers.
-Director- Marketing and Sales Operations, GTE Supply, Irving, TX Promoted to lead all marketing and sales operations for the Supply Organization, a commercial entity of GTE Telephone Operations.
-Regional Sales Manager, GTE Supply, Seattle, WA Led the Western Region and Pacific Rim in logistics and product sales to major carriers, repeat winner of Winner's Circle. Created Market Programs to better position GTE. Hired and led Field Sales and Inside Sales teams.
-Director- Product Development, GTE Subscriber Networks, Phoenix, AZ Directed the product design and market development of large switching equipment for major carriers. Led the Design Team, building a Small business switch as a joint venture between Fujitsu Japan and GTE US. Promoted from leading the development efforts of a small business system to lead product management in Next Generation Switches.
-Marketing Manager, GTE Subscriber Networks, Vienna, VA Developed and field-tested marketing requirements for next-generation telecom systems.
Education:
BS- University of Maryland
MGA- University of Maryland
Advanced Marketing and Leadership Training- GTE Executive Center Awards and Accomplishments:
Repeat Winner of Presidents Club, Winner's Circle- GTE/Verizon Top Sales Achievement- Test Prep Seminars
Business & Professional Woman of the Year
Developed Cost Saving Initiative Reducing Days Outstanding by 50%. Launched WMBE Certification in two separate companies Silver and Gold Premium Pacesetter Awards
Trained over 38,000 students in Texas, Ohio, Illinois, Arkansas, Pennsylvania, Alabama, Kansas Member of Parent, Teacher & Student Association; Past Officer; Fund Raising, Hospitality, and Membership, Mentor Program for At-Risk Students
VFR Certified Pilot
Active Volunteer in G.R.A.C.E. (Grapevine Relief and Community Exchange) NTX ISSA Board Member Deputy Events Director, Marketing Director, Events Director, Executive Events Director.