Go-To-Market Client Development

Alexis Johnson

*******.*.******@*****.*** 312-***-****

Results-driven Client Development and Marketing Strategist with 25+ years of progressive leadership experience in professional services. Adept at spearheading strategic change, developing and implementing impactful go-to-market plans, and cultivating deep client insights that lead to significant business expansion. Successfully manage complex programs, coach executive teams, and consistently achieve aggressive revenue targets through data-driven strategies and collaborative leadership.

Director of Client Development, 2021 – Present

McDonnell Boehnen Hulbert & Berghoff LLP (MBHB)

Leadership team member collaborating across practices and professional services to develop and implement strategic initiatives that align with firm priorities and sustain and deepen internal and external client relationships.

●Spearheaded the firm’s Client Insights program, conducting interviews with key clients and leveraging feedback to sustain, strengthen, and grow client relationships

●Created and implemented a comprehensive strategic client development plan, integrating go-to-market initiatives, branding, and media relations to enhance market positioning and drive client growth

●Provided strategic coaching and advisory services to partners, associates, and patent agents, developing and refining individual business and client development plans

●Directed external media agency, optimizing strategy for social media, website enhancements, and PR initiatives to elevate thought leadership and overall firm branding

●Developed a comprehensive strategic business plan for the life science litigation practice, positioning it for significant growth

●Designed and contributed to professional development programs for associates and patent agents, fostering individual growth and directly contributing to firm revenue expansion

●Served as a trusted advisor, fostering cross-functional relationships to identify efficiencies and optimize business operations firm-wide

●Spearheaded a successful litigation practice go-to-market strategic plan following the loss of a major client, resulting in increased engagement on matters for existing and new clients

●Conducted a comprehensive department functional audit, identifying efficiencies and forging strategic external partnerships to refresh firm branding and launch new initiatives

●Launched the firm’s inaugural Accelerated Client Development Program, equipping new partners with skills in client growth and key account management, resulting in five new client acquisitions and/or expanded opportunities from existing clients in the first cohort

Senior Manager – US Markets, Client Development & Insights, 2017 – 2020

Business Development Manager - Chicago Market, 2009 – 2017

Latham & Watkins LLP

●Increased revenue an average of 20% for the firm's top 150 clients within 18 months by launching Latham's Voice of the Client program

●Co-led the Client Insights Program, leveraging data-driven insights to inform and implement strategic business plans that strengthened and grew key client relationships

●Designed and executed 'assessment of client experience' and post-pitch/RFP debriefing processes, enhancing program efficiencies, improving client retention, streamlining proposal processes, and securing new business wins

●Served as Client Team Lead for multiple strategic financial and corporate accounts, implementing innovative client service strategies to protect, strengthen, and grow critical relationships

●Established a Next Gen focused account management strategy for key financial services client teams, fostering long-term relationships and future growth

●Developed and implemented targeted go-to-market strategies for lateral litigation partners, successfully driving client engagement and expanding new business

●Drove cross-selling, client-targeting, teaming, and branding initiatives, directly contributing to achieving growth targets and firm strategic objectives

●Trained and coached on leading-edge methodologies enabling lawyers to effectively engage with clients resulting in upselling of current clients and new client wins

●Regularly presented at firm-wide lawyer academies and retreats, facilitating high-impact relationship management training sessions

●Led and managed US Markets teams of 25+, overseeing diverse market segments and practice groups to enhance collaboration, optimize performance, and drive significant business growth

Midwest Regional Lead Client Marketer, 2007 – 2009

Deloitte

●Developed and executed regional and national marketing strategies for Deloitte Financial Advisory Services LLP, driving strategic account planning and engagement across priority industries

●Provided critical market intelligence and ROI analysis for strategic accounts, informing future planning and optimizing client-facing initiatives

●Cultivated key relationships at strategic client accounts, leading to significant revenue and engagement opportunities for the practice

Marketing Director, 2003 - 2007

ZAGNOLI McEVOY FOLEY LLC (Litigation Consulting)

Developed and implemented 2005 business development and marketing plan that included initiatives which resulted in the highest profit year in company history and led 2005 PR campaign strategy resulting in record visibility, name recognition and new business opportunities in company history

Sr. Account Executive, 2000 - 2003

DRAFTWORLDWIDE

●Managed direction and implementation of Pfizer brand, Ambien, DRTV campaign Achieved a consistent record-breaking CPL of $5 over 3 Quarters of 2001

●Planned and developed DRTV campaign for Brinks Home Security which surpassed the seven-year control campaign record

Account Manager, Financial Marketing Group, 1998 – 2000

MOORE RESPONSE MARKETING SERVICES (RR Donnelley)

●Created, managed, and executed direct marketing campaigns for Discover Financial Services and Cooper Land Development

●Increased sales revenue for Discover Financial Services account from $4 million to $7 million and grew sales revenue for Cooper Communities, Inc. from $12 million to $25 million

Account Manager, 1995 – 1998

SCHRAMM MARKETING CONNECTIONS, Inc.

●Created, managed and executed direct marketing campaigns resulting in more than $2 million in revenue for Philips Consumer Electronics and Country Companies Insurance

●Increased sales revenue 30% resulting in record financial year

Education: Northern Illinois University, DeKalb, IL, Bachelor of Arts, Marketing Dec 1996

Professional Affiliations and Memberships: Co-Chair Chicago Bar Foundation Marketing Committee, Member of the Legal and Professional Services Council

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