Visual Merchandiser Customer Experience
Resume:
Jennifer J. Germano
Philadelphia, PA 19114
Email: **********@*****.***
Phone: 215-***-****
I am a Visual Merchandiser and Multi-location Manager with 20+ years experience executing creative displays and strategies that maximize sales.Proven success in increasing customer engagement and driving sales. I excel in driving operational success and enhancing customer experiences. demonstrated success in optimizing team performance, enhancing customer experience and achieving operational targets and sales goals.Focused on strategic planning and execution to drive revenue growth while cultivating a culture of excellence and accountability. Employment Experience
Visual Merchandiser : HanesBrands Inc. / Champion
July 2023 - December 2024
● Enhanced overall store appearance by applying careful consideration to product and display locations.
● Created appealing and eye catching visual displays that lead the customer through the entire store.
● Demonstrated visual design skills with a strong retail merchandising portfolio and producing window displays, signs, interior displays, floor plans and special promotions to drive sales.
● Managed aesthetically pleasing displays to showcase company products and drive sales.
● Manage product flow and identify opportunities to improve merchandising strategies and print signage.
● Prepared visual guides instructing retail branches how to build out and design visual merchandising areas of the stores.
Area Manager/ Center Manager April 2021 - July 2023: HanesBrands Inc./ Champion April 2021 – December 2024
● One of only two area managers that ran nineteen consecutive months exceeding sales goals by over 35%.
● Received Manager of the Year award based on performance and results.
● Reviewed monthly results with partners to identify opportunities and improve profitability.
● Delegated work to staff, setting priorities and goals
● Regional training manager for all newly hired management. Provided leadership, insight and mentoring. Coaching strategies to enhance performance and improve customer relations.Led training initiatives to improve employee performance and bottom-line business results.
● Cultivated positive rapport associates and team leadership.
● Returned stores to profitability by reviewing operations, implementing improvements, hiring talented staff and enhancing training programs.
● resolved customer issues efficiently to build loyalty.
● Built network of peer and professional contacts, sharing knowledge and gaining insight.
● Forecasted trends in expected business levels and adjusted labor and inventory to match expectations.
● Recruited and hired all new employees.
● Appointed Point Person for 2 new concept store openings, one being the new Flagship store.
● Promoted to Corporate Visual Merchandiser in July 2023 Store Manager: Time After Time Inc. Neshaminy PA/Moorestown NJ January 2014 - March 2018:
● Immediately became one of the top managers in the company after the first year of the store opening, exceeding personal and store goals for 15 consecutive months.
● Quickly rose to be the top Pandora location by over 40% compared to other locations
● Selected amongst all managers to travel locations and train staff to increase company wide sales and clean up and organize stores
● Only store manager to be praised by critical brands on visual merchandising
● One of only two store managers selected to review a franchising manual to make changes and suggestions
● Moved to poor performing store to retrain/hire staff and increase sales; increased sales by 35% after first two months; reached sales goal for first time in two years at this location
● Promoted 2 sales associate to Assistant Manager and continued to train until received a Store Manager position in 11 months
● Analyze sales associate productivity and implement corrective action plans
● Hire and train staff, handle customer issues, complete corporate reports, increase traffic/revenue, supplier communication, participate in quarterly corporate planning meetings, report to district manager
District Manager in Training: Shi by Journey’s
March 2013- January 2014
● Hire and train staff, oversee daily operations of multiple locations, visual merchandising, inventory, clientele, payroll
● Travel stores with District Manager to implement action plans to increase store sales Store Manager: BCBG Maxazria, Philadelphia PA
October 2004- February 2014:
● Hire and train staff, oversee the daily operations of the store, frequent visual merchandising of product, inventory, clientele, payroll
● Selected to be the model store of the region for all visual merchandising and organization of the store
● Became a troubleshooting manager sent to stores to improve in all areas needed
● Handled all payroll for the entire district
● In charge of quarterly manager meetings
● Opened 22 new stores and eventually closed 9.
Server/ Bartender/ Keyholder: TGI Friday’s, Oxford Valley PA June 1996- October 2004:
● Quickly promoted to Bartender after continuing to hold top personal sales for 9 consecutive months
● Became a corporate trainer for all Front of House Duties
● Promoted to Key Holder, ran manager shifts in front and back of the house, inventory, payroll
● One of three employees to set up new training program for all new hires
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