Sales Leader Revenue Growth

Walter S. Wickline

SUMMARY

Results-driven sales leader with 25+

years of experience seeking to pivot

to new industries while leveraging

proven expertise in revenue growth,

team leadership, and customer

satisfaction. Demonstrated success

in doubling profits and achieving

95%+ satisfaction ratings through

strategic sales initiatives and CRM

optimization. Skilled in inventory

management, strategic upselling,

and comprehensive performance

analytics. Bringing a unique

perspective that combines deep

sales expertise with fresh industry

viewpoints to exceed targets in new

market environments consistently.

CONTACT

C. 412-***-****

**************@*****.***

EDUCATION

Duquesne University

Bachelor of Science in Marketing

1992-1997

SKILLS

● Sales Management & Team

Leadership

● Inventory Management &

Optimization

● Revenue Growth Strategy

● Customer Relationship Management

● CRM Software Proficiency

● Negotiation & Professional

Persuasion

● Performance Analytics & Reporting

● Financial Analysis & Deal Structuring

● Coaching and Mentoring

● Lead Conversion & Tracking

● Market Analysis & Product

Knowledge

● Strategic Upselling

WORK EXPERIENCE

Land Rover Orlando

New Car Manager 2022 - Present

●Transformed business performance by elevating ranking from #8 to #1 within two years.

●Doubled net profit from $4 million to $8 million in one year through strategic sales initiatives.

●Managed team of 15 sales professionals while overseeing coordination with service and parts departments.

●Supervised $20+ million in inventory with an efficient 90-day turn rate.

● Implemented multiple sales methodologies to adapt to changing customer behaviors.

●Achieved 19-23% conversion rate on digital leads, exceeding industry benchmarks by 30%.

●Developed and executed CRM strategies that improved customer satisfaction to 95%+ ratings.

●Conducted daily team meetings to review traffic, AOP progress, sales figures, profit margins, and new manufacturer programs.

●Held weekly individual coaching sessions with team members to maximize performance and address development areas.

●Prepared and presented comprehensive weekly reports tracking all lead sources, conversion rates, callback percentages, and sales metrics. Subaru

New Car Manager 2020 - 2022

● Led team of 14 sales professionals in meeting quarterly targets during pandemic market challenges.

● Managed $3 million inventory efficiently while maintaining appropriate turn rates.

● Implemented digital sales tools that enhanced remote buying experiences.

● Developed streamlined processes that reduced average transaction time by 15%.

● Established strategic upselling approach focusing on matching customers with optimal vehicles based on comprehensive analysis of customer needs, insurance costs, and vehicle performance.

● Created detailed performance tracking systems for all lead types

(internet, phone, walk-in) with structured follow-up protocols. Washington Chevy

General Sales Manager 2019 - 2020

● Oversaw complete sales department operations and strategic planning.

● Managed $4.5 million inventory and $20M+ annual revenue through effective pipeline management.

● Supervised and developed multiple sales teams across departments.

● Implemented comprehensive performance tracking systems measuring closing percentages, callback rates, and return visit metrics.

● Established monthly AOP targets with hourly and daily tracking mechanisms.

Kenny Ross Chevrolet

New Car Manager 2007 - 2019

● Directed a team of 19 sales professionals, led hiring, training, and performance management for the sales team.

● Cultivated long-term client relationships resulting in repeat business.

● Developed professional persuasion techniques that benefited both customers and the dealership.

● Implemented structured sales approach focusing on optimal vehicle matching rather than initial customer requests.

John Seretti Chevrolet

General Sales Manager 2004-2007, New Car Manager 2000-2004, Salesperson 1997 - 2003

● Progressed through a complete sales career path from entry-level to executive leadership.

● Developed expertise in all aspects of the sales cycle from prospecting to retention.

● Built foundation for consultative selling approach and needs-based customer solutions.

● Pioneered strategic upselling methodologies focusing on long-term customer satisfaction and dealership profitability.

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