Account Manager Digital Marketing

Heena Soni

682-***-**** ************@*****.*** Greenville, SC

https://www.linkedin.com/in/heena-soni-3b4229109/

Proactive and detail-oriented Account Manager with 6+ years of experience managing digital campaigns, client relationships, and cross-functional coordination across media, analytics, and creative teams. Proven track record in presales support, campaign execution, performance reporting, and strategic upselling. Skilled in tools like Salesforce, JIRA, Google Ads, and Excel for data analysis and project tracking. Adept at turning insights into actionable recommendations that drive client growth and retention. Strong communicator and collaborative team player who thrives in fast-paced, multi-campaign environments. Key Expertise & Core Accomplishments

● Played a key role in cross-functional collaboration, driving campaign success and improving internal workflows to enhance stakeholder communication and service delivery.

● Facilitated post-launch campaign analysis by partnering with analytics teams to interpret key metrics and identify areas for strategic scaling or optimization.

● Led cross-functional teams to deliver high-quality advertising solutions, improving service delivery, campaign success, and stakeholder collaboration.

● Facilitated post-launch campaign analysis by partnering with analytics teams to interpret key metrics and identify areas for strategic scaling or optimization.

Professional Experience

Sponsorship Co-Chair May 2025-Present

PMI Palmetto Chapter Greenville, South Carolina

● Serving as a volunteer to support sponsorship initiatives and strengthen community partnerships.

● Identified and built relationships with potential sponsors, including businesses, organizations, and individuals aligned with PMI’s mission.

● Contributed creative sponsorship ideas that added value for both sponsors and chapter members.

● Collaborated with sponsors to ensure fulfillment of all benefits outlined in their sponsorship agreements.

● Coordinated sponsor involvement in chapter events, including speaking engagements, exhibitor setups, and brand placements.

● Conducted outreach through strategic email campaigns, phone calls, and in-person networking to secure sponsorship partnerships. Freelance Digital Marketing Consultant February 2025-Present Vivena Digital Solutions Greenville, South Carolina

● Act as the primary point of contact for clients, managing end-to-end relationships and ensuring satisfaction with digital marketing services.

● Develop and execute customized marketing strategies across Google Ads, social media, and SEO to meet client goals.

● Integrated AI tools into campaign planning to forecast performance trends, improve targeting precision, and drive more efficient media buying decisions.

● Used AI to personalize client recommendations, segment audiences more effectively, and develop strategic proposals backed by predictive analytics.

Sr. Account Manager October 2022-January 2023

Accenture

● Supported presales activities including RFP review, campaign planning, and performance forecasting for multiple North American clients.

● Collaborated with internal media, creative, and analytics teams to finalize campaign strategies and launch workflows.

● Managed campaign launch setup, billing coordination, and media insertion order processes.

● Worked with analytics teams to interpret post-campaign data and compile performance reports with actionable insights.

● Regularly reviewed live campaign results with clients, highlighting areas of strong performance and recommending strategic adjustments.

● Led quarterly stakeholder meetings to present outcomes, gather feedback, and optimize project directions.

● Enhanced SERP performance through keyword analysis and bid strategy refinement. Sr. Account Manager April 2021-October 2022

WNS

● Client Relationship Management: Managed client accounts, ensuring strong relationships, identifying opportunities for growth, and addressing concerns promptly.

● Project Management: Led cross-functional teams to deliver high-quality solutions on time and within budget, ensuring client satisfaction and operational excellence.

● Data Analysis & Reporting: Utilized data analytics tools to track performance, analyze trends, and generate reports for strategic decision-making.

● Process Optimization: Identified and implemented process improvements to increase operational efficiency, reduce costs, and enhance service delivery.

Experienced Digital Marketing & Project Manager

Customer Focus Data Analysis Campaign Management

Project Management Digital Marketing Cross-Functional Collaboration Product Management

Problem Solving

Stakeholder Management

Business Development & Growth Strategy

Process Improvement

Lead Generation & Client Acquisition

● Supported continuous improvement through feedback analysis and customer service reporting.

● Stakeholder Communication: Collaborated with internal and external stakeholders to ensure seamless project execution, clear communication, and successful project outcomes.

● Performance Monitoring: Monitored key performance indicators (KPIs) and service level agreements (SLAs), ensuring adherence to contractual commitments and identifying areas for improvement.

● Continuous Improvement: Contributed to the development of best practices, providing insights and recommendations to optimize workflows and enhance customer experience.

● Training & Development: Conducted training sessions for team members, promoting skill development and ensuring alignment with organizational goals and client expectations.

Senior Associate June 2018-April 2021

Concentrix

● Problem Resolution: Managed customer product/service issues by clarifying complaints, identifying root causes, providing optimal solutions, expediting corrections, and ensuring follow-up to resolution.

● Communication Management: Handled high volumes of incoming calls and emails, maintaining high levels of customer service and satisfaction.

● Team Collaboration: Contributed to achieving team objectives, supporting collaborative efforts, and fostering a positive team environment.

● Information Accuracy: Provided accurate and complete information using appropriate tools and methods to resolve customer queries effectively.

● Customer Needs Assessment: Identified and assessed customer needs, enhancing overall satisfaction and improving the customer experience.

● Record Keeping: Maintained detailed records of customer interactions, transactions, and complaints, tracking service metrics and insights. Visa Consultant November 2015- January 2017

Morevisas Immigration

● Client Query Management: Managed client queries through calls, emails, and in-person consultations, ensuring timely responses and high satisfaction levels.

● Immigration Issue Management: Oversaw all immigration issues, staying updated with legal changes to ensure compliance with immigration laws and regulations.

● Client Counseling: Conducted consultations with clients to address immigration concerns and provide personalized support throughout the process.

● Cross-Functional Collaboration: Worked with legal teams, government agencies, and stakeholders to resolve issues and facilitate the immigration process.

● Process Improvement: Identified process improvement opportunities within the visa service to enhance efficiency and client satisfaction. Education & Certifications

Technical Skills

Bachelor of Sciences in Life Sciences

IGNOU

Google Ads Display

Certification, Google

SEO

Certification, Hubspot

Talking to AI: Prompt Engineering

for Project Managers

Certification, PMI

Diplona in Google Ads

Alison

Google Ads Search

Certification, Google

Product Analytics

Certification

Certification, Pendo.io

Generative AI for Project

Managers

Certification, PMI

Google Project Management:

Specialization

Certification, Google

Google Analytics

Certification, Google

Strategic Social Media

Certification, Linkedin

Google AI Essentials

Certification, Google

CRM TRELLO JIRA ASANA SLACK SEO, SEM SEMRUSH Wordpress MS OFFICE Google Analytics PPC Campaign

Management

Data Analysis Digital Marketing Ad Serving Google Sheets

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