Marketing Director Senior Living
Resume:
Pamela K. Clark
*********@*****.***
With an extensive and accomplished background in sales and marketing, I have cultivated strong connections within the Senior Living industry through years of dedicated relationship-building. My positive attitude and unwavering work ethic enables me to foster trust and establish meaningful connections with diverse groups. As an active listener, I bring a trustworthy presence and a compelling personality that naturally lends itself to sales success and the creation of deep, lasting relationships.
PROFESSIONAL EXPERIENCE
Whitestone Senior Living - AL, MC, and BH
Sales and Marketing Director
June 2023 – Present
• Successfully started Whitestone as the first hire and collaborated with new owners, directors, and 90% of new care staff. This allowed us to better understand the best practices and communication needs of each department.
• Due to our efforts, the census grew from 26 residents to 72, which is more than 300% growth within a truly short time.
• Developed all new agreements, marketing materials, daily reports, policies, and procedures.
• Is a key role in the renovation and remodels of the cottages, including project management for contractors needed for paint, flooring, lighting, and furniture, while keeping below budget.
• We also opened and added 30 additional rooms to accommodate our rapid growth.
• Developed strong relationships with key accounts while continuously building new referral sources. Collaborated closely with insurance providers and private-pay residents to grow our census and enhance Whitestone’s presence in the market.
• Worked closely with all Directors to ensure our residents receive the necessary attention and ensure the admissions process went smoothly across all departments. Pamela K. Clark Continued:
Pennington Gardens Assisted Living and Memory Care Sales and Marketing Director
July 2022 – February 2023
• Grew census from 54 residents to 70 in a matter of a few months. Far surpassing expectations.
• Facilitate the entire move-in process, from generating leads to conducting and coordinating tours, through qualification and final move-in contract agreement.
• Conduct daily property walkthroughs to ensure the community is ready for guests.
• Worked in collaboration with the Executive Director and other leadership teams.
• Identify, establish, and maintain positive relationships with the internal team, industry influencers, key accounts, and strategic partners, to ensure ongoing referrals and continued opportunities.
• Planned and coordinated special events to showcase community.
• Maintained a lengthy referral database.
• Created and updated a quarterly Sales and Marketing Plan in collaboration with the Executive Director.
• Managed monthly operating budget in partnership with the Executive Director.
• Collect and evaluate current market research to understand trends, competition, and adjust marketing strategy to meet changing conditions. Med MetRX – Greater Phoenix
Sales Manager
February 2018 – July 2022
• Quickly created over 50 new client accounts in the first 120 days of employment, far surpassing employer expectations.
• Established and kept relationships with referral sources, assisted living facilities, skilled nursing/rehab facilities, hospices, and physician’s offices.
• Completed daily face-to-face sales calls and updated CRM with referral source and client updates and business leads.
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