Business Development Product Marketing

Ronald J. Berti

**** ********** ******

Orlando FL 32826

Cell: 408-***-****

********@*******.***

USAF veteran

Qualification Summary:

Twenty eight years in high technology sales management, personal selling, product marketing and business development persuading OEM manufacturers directly and through a variety of channels, to design in and purchase the products of my principal.

Effective presenter to groups of all sizes and levels from engineering to C-level.

Solid understanding of technical issues, especially in multimedia and communications VLSI products.

Healthy, fit, well groomed personality

Personal attributes include a high energy level, self-motivation, sense of humor, ability to accept delegation and to delegate, commitment to integrity in relationships and excellent proficiency in MS Office.

Employment History:

10/15- 1/18 Daitron Inc.

Managed east coast distribution channel for machine vision cameras, lenses, lighting solutions, and low noise power supplies. Grew business 30% in tough years.

Initiated Hoover’s/SIC search to expand customer base –thousands of accounts, email and phone campaign

7/13– 8/15 Health Markets, licensed agent

Sold health, life and supplemental insurance products to individuals and small businesses

5/12 – 4/13 Pixim (acquired by Sony Oct 12), North American Regional Sales Manager

Maintained and increased momentum at key strategic accounts in surveillance industry, ensuring successful launches by two of the biggest suppliers in the industry.

Managed territorial revenues, expanded customer base, exploited older technology solutions to increase revenue streams throughout North America.

Attended regional shows to pursue new markets, trained distributors around the country to maximize channel revenues.

Grew revenues by 20% year-over-year for mature product line.

9/09 – 5/12 Arrowhead Sales & Marketing, president

Represented 3 manufacturers, developing opportunities in New England for Teradek, (video encoder company), Elliptical Mobile Solutions (self-cooled data center racks) and IP Video Systems (zero latency AV codecs).

1/06 – 6/09 Mobilygen (acquired by Maxim Oct 08), Director of Sales, North America, Europe and Korea

Grew territorial revenues from close to zero to $550K per month, almost exclusively at name-brand accounts and at 55%+ margins.

Won designs for subsequent revenues (pending successful developments) totaling approximately $16M, almost exclusively at top tier accounts in security and surveillance markets.

Provided customer references to VCs as special assignment during VC funding rounds.

Developed multiple partnership relationships with third-party design shops and complimentary semiconductor companies to enhance the ease-of-use factor in securing new design wins.

07/04 – 09/05 WISchip, Director, Sales & Support, North America

Drove 22 developments-in-process to production status, increasing sales revenue by almost $300K per month.

Staged early access roadmap presentations for new products during their development phase, leading to higher customer acceptance and expectations at name-brand accounts in security and surveillance markets.

Coordinated channels (direct, rep, disty) across the territory.

12/03 – 7/04 Vweb Corporation, Director, North American and European Sales

Salvaged most critical design win (world wide) for Vweb, which subsequently resulted in that customer’s product becoming most successful DVR in their portfolio, worth tens of millions of dollars in revenue to Vweb.

Expanded rep coverage in Europe, resulting in increased access to new accounts.

8/96 – 9/03 Sigma Designs, Director, Western Sales

Pioneered company’s transition from PCB-based company to becoming a chip company, in the process replacing approximately $1M per month of revenue.

Won dozens of designs in emerging IP STB sector using “Cygnus” joint reference platform with NSC and “Saddle Canyon” platform with Intel, enabling other sales directors around the world to leverage those collaborations in the emerging IPTV market.

Developed partnerships with a variety of hardware and software partners for demos and pre-production work to enable a quicker path to a working solution using Sigma chips.

3/95- 6/96 Standard Microsystems Corporation (SMC), Western Area Sales Manager

Grew my territory at 19% CAGR in PC motherboard and Ethernet accounts in Western US in spite of severe product allocation.

Obtained dozens of new design wins at targeted big TAM accounts for Super IO and Ultra IO chips as well as Ethernet controllers and foundry services.

Anticipating a reduction in allocation, expanded customer base in Western US and Canada by 16%.

12/90 – 3/95 Cirrus Logic, NW Regional Sales Manager

Grew territory at up to 22% per year at major PC motherboard/add-in-card/mass storage/modem accounts through all channels (direct, rep, distribution) in Bay Area and Pacific Northwest through various manufacturers’ rep companies.

Secured dozens of design wins at new accounts with revenue potential each above $1M/year.

Grew zero-base territory to $14M/quarter by departure.

Education:

BA Philosophy, University of Massachusetts.

Grad work in Economics, SJSU.

Nine undergraduate classes in electronics and semiconductor processing, Foothill and DeAnza Colleges.

Graduate, The Sales Training, Hecht & Associates.

Graduate, Sales Professional's Course, Hecht & Associates.

Getting to Yes, Wilson Learning.

ISO9000 internal auditor.

Competent Toastmaster.

References: available on request.

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