Marketing Manager, Project Specialist, and Film Lover

Aaron R. Smith

Los Angeles, CA ***** 515-***-**** ****************@*****.*** www.linkedin.com/in/smithaaronr

Project Manager, Creative Producer, Content Specialist

Project Operations, Creative Strategy, and Production with 16 years’ experience in media and entertainment sectors.

Certified Scrum Master (CSM) and Certified Associate Project Manager (CAPM) and Certified Six Sigma Green Belt candidate (CSSGB) after graduating with distinction from UCLA Project Management certificate program.

Utilizes Waterfall, Agile, Scrum, and Lean Six Sigma methodologies to oversee and spearhead production, operations, and creative projects ranging from low budget to $4 million for clients including Kawasaki, Toyota, Paul Mitchell, and JBL.

Relevant Experience

JOHN PAUL MITCHELL SYSTEMS LOS ANGELES, CA JANUARY 2023 TO APRIL 2023, SEPTEMBER 2024 TO JANUARY 2025

Creative Project Manager – Contract (Hybrid)

Lead cross-functional projects across brand, marketing, and creative teams on photoshoots, digital content, new product development, and product Go-To-Market campaigns for Paul Mitchell and their additional eight brands.

Guide product development and creative asset projects for Paul Mitchell brand’s largest rebrand in 20+ years including marketing strategy, messaging, visual merchandising, and marketing creative materials.

Establish process improvements on 50-60 projects quarterly to assure quality control and timely project deliveries.

Leveraged Adobe Creative Cloud and Workfront to spearhead company-wide process standardization to streamline efficiency from project inception to completion.

FUSE INTERACTIVE LOS ANGELES, CA NOVEMBER 2023 TO NOVEMBER 2024

Creative Project Manager – Contract (Remote)

Lead end-to-end omni-channel project life cycles for new product campaigns, website development, social media campaigns, and PPC/SEO strategy optimization for Kawasaki across their 120+ products.

Supervise ideation, execution, and go-live on all paid, organic, and sustaining social media content for Kawasaki’s new product launch campaigns.

Guide multi-disciplinary teams across creative and strategy floors to identify market trends and augment consumer engagement for both Kawasaki US and Kawasaki Latin America.

Champion process improvement across AWS cloud-based file sharing and Asana to provide scalability for the company’s 40% employment and workload growth.

STAGE3 AGENCY LOS ANGELES, CA AUGUST 2021 TO NOVEMBER 2022

Video Project Manager (Remote)

Lead high-complexity video projects integrating live-action and 3D visual effects for clients at Toyota, Lexus, and JBL.

Implement process improvement and quality assurance for 25-30 quarterly video project deliverables to be on-time and exceed client expectations; leading to deliverable turnaround times by as much as 60%.

Provide creative and technical process inputs for emerging VR, AR, and virtual production technology projects.

FUSION MARKETING LOS ANGELES, CA JUNE 2019 TO MARCH 2020

Experiential Tour Manager - Audi Q3 “Drive Progress” Campaign - Contract

Managed cross-functional teams at Audi, Endeavour, and Fusion for Audi’s $3.25 million award-winning “Proof” retail activation campaign.

Lead asset management, coordination with team of 10 across 4 large market activations.

DIRECTOR'S GUILD OF AMERICA/FREELANCE LOS ANGELES, CA JULY 2009 TO AUGUST 2018

Assistant Director, Set Production Assistant – Contract

Coordinated with up to 25 vendors and location representatives daily to quickly resolve logistical needs for crew.

Maintained more than 100 communication channels per day from crew, talent, and producers.

Education

University of California – Los Angeles (UCLA), Los Angeles, CA

Certification – Project Management (GPA: 4.0)

University of Iowa, Iowa City, IA

Bachelor of Arts – Journalism & Mass Communications, Cinema & Comparative Literature (Double Major) (GPA: 3.33)

Certifications or Additional Education:

Certified Associate Project Manager® (CAPM) – Project Management Institute (PMI), 2563803

Certified ScrumMaster® (CSM) – Scrum Alliance, 1052457

PMP (candidate) – Project Management Institute (PMI)

Certified Six Sigma Green Belt® (CSSGB) (candidate) – American Society for Quality

Technical Skills

Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) / Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom) / Keynote / Microsoft Project / JIRA / Confluence / Workfront / Asana / CSS, HTML-based website design / JavaScript / Google Docs / Google Drive / Google Analytics / QuickBooks / Dropbox / Salesforce / FinalCut Pro / FinalDraft Pro / Davinci Resolve / Smartsheets

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