Digital Marketing Manager

DAVID KWESI ASSAN

P. O. Box AX ***, Takoradi - Ghana

MOBILE: 054-*******

Email: ********.***@*****.***

PROFESSIONAL SUMMARY AND CAREER OBJECTIVE

Highly motivated and self-driven professional with a Bachelor of Arts degree, over four years of experience spanning office administration, teaching, research, marketing and community development, I bring a proven track records of delivering exceptional result and fostering impactful initiatives. Passionate about driving organizational success and community impact, I aim to apply my expertise in Marketing Manager With over four years of experience developing innovative marketing strategies, managing campaigns, and leading teams to achieve business growth. Skilled in digital marketing, brand management, market research, and data analysis. Adept at driving brand awareness and customer engagement to meet organizational objectives

PROFESSIONAL SKILLS

Leadership and Team Management

Sales Strategy Development

Digital marketing & social media management

Campaign planning and execution

Market Research Analysis

Excellent Communication Skills

SEO/SEM Strategies

Data Analysis and Reporting

Content creation and copywriting

Proficient in MS Office Suite ( Word,Excel,Powerpoint)

PROFESSONAL EXPERIENCE

CARMESUE LIMESTONE FACTORY, TAKORADI (January 2020- February 2022)

(MARKETING MANAGER)

Responsibilities

Developed and executed comprehensive marketing strategies that increased brand visibility and revenue 85% over two years

Lead a team of ten marketing professionals in campaign planning, content creation, and performance analysis

Managed digital marketing initiatives, including social media, SEO/SEM, email marketing and paid advertising.

Conducted market research to identify emerging trends and competitor positioning, informing strategic decision

Collaborated with sales, product development, and creative teams to ensure consistent brand messaging

Monitored KPIs and prepared report to assess campaign effectiveness and ROI.

EVANLIZA GHANA LIMITED TAKORADI (June 2023-April 2024)

(DIGITAL MARKETING SPECIALIST)

Responsibilities

Executed digital campaigns across various platform, resulting in increased web traffic and lead generation

Managed content calendars, social media accounts, and paid advertising budgets.

Analyzed campaign data to optimize performance and improve conversion rates.

Coordinated market research and customer feedback initiative

Creating engaging and informative content for the website, blog, social media and any other content marketing channels that the business might leverage

KEDA CERAMICS GHANA LIMITED TAKORADI (May 2024- April 2025)

(MARKETING MANAGER)

Responsibilities

Updating senior leadership on the progress of marketing activities and reporting on the result of campaigns

Represent the marketing team to cross-functional groups including product management, sales, or customer support.

Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones.

Promote a business product, or services

Oversee all marketing campaigns for their company or department

Monitor current campaigns ensuring their staff meets deadlines and complete necessary task.

PROFESSIONAL ATTRIBUTE

Fluent in English and Fante speaking

Excellent leadership and organizational skills towards the achievement of set goals.

Capable of working cordially with team members.

Able to work with little or no supervision.

Have strong inter-personal relation

Excellent time management and organization skills

LEADERSHIP POSITION HELD

Departmental E.C Secretary, university of education, Winneba

Vice president, National Services Personal, AHANTA WEST DISRICT 2016

Council member of Arts Education Association, University of education Winneba

PROFESSIONAL TRAINING AND WORKSHOP

oOccupational health and safety management at jubilee Technical Training school TTU

oPolicy on environmental health and safety at West African Mills Company Limited

oFirst Aid Training at Carmeuse Lime Product

OTHER CERTIFICATE FROM BRITISH COUNCIL PARTNER SCHOOL

Leadership development

Safeguarding

Engaging with learning technologies-low resources

Engaging with SEN – inclusive assessment approaches

Engaging with professional development- keeping up to date

Leadership training- planning, monitoring, evaluation and reviewing

Understanding child protection

EDUCATIONAL QUALIFICATION

2021 Certificate: Occupational Health and Safety Management

Course Studied: Hazard control, Occupational hygiene, safety culture,

Risk identification, Fire protection and Emergency

Response, Health and safety practice

Institution: Takoradi Polytechnic

2017-2020 Certificate: Bachelor of Art (Art Education)

Course Studied: Graphic Design, Leatherwork, Principles and practice of Teacher Education, psychology in education, Measurement evaluation and Statistic in Education, Educational Technology

Guidance and Counselling. Art Therapy, Curriculum planning and Development in Art, General Art Studies.

Institution: university of Education, Winneba.

2013 - 2016 Certificate: HND Commercial Art (Graphic Option)

Course Studied: Element and Principles of Design, Computer Literacy,

Colour Psychology, Advertising Technology.

Institution: Takoradi Technical University, Ghana

2009 - 2013 Certificate: West Africa Senior Secondary Certificate Examination (WASSCE)

Course Studied: Visual Art

Institution: Fijai Senior High School

2007 – 2009 Certificate: Basic Education Certificate Examination.

REFEREE

Available upon request

Contact this candidate