Summary of Qualifications
Product Development/Sales/Strategic Marketing
Experienced sales executive with a solid background leading successful business development efforts in various manufacturing areas including plastics, adhesives and printing. Proven ability to identify target markets, devise high impact plans and drive revenue growth. Results-focused and self-motivated with excellent communication, presentation, interpersonal and leadership skills. Proficient utilizing Goldmine and ACT.
Professional Experience
Rasik Products Ltd. / Red Springs Holographics / FinishTech Corporation. Woodland Hills, California 2002 – Present
Product Development Specialist
Coordinate development of products using micro embossment of metalized films on conjunction with Spectratek Corporation, Deccofelt Corporation and Henkle USA. Manage activities of outside sales rep organization for domestic and international distribution. Ensure compliance with ISO and NEMA standards.
Single-handedly introduced a new line of decorative laminates featuring replicated architectural metals for the home furnishing and coil metal industries; handled all aspects of product development and marketing.
Successfully resolved complex technical problems and overcame limited funding related to launch of the above product; focused on involving potential vendors during development while achieving goal attempted many times by major design companies.
Enabled ongoing product improvement and increased margins by maintaining relationships with key vendors of film, chemistries and adhesives.
Perform chemical coating suitable for wear resistance and flexibility during high temperature fabrication.
CBC Plastics, LLC – Sacramento, California 2000 – 2002
Vice President, Sales and Marketing
Collaborated with partner to establish business plan, raise capital and start a joint venture plastic extrusion operation. Cultivated business, created website and devised marketing strategies.
Developed an effective plan that attracted investors for start-up operations with an impressive prospect list.
Waypoint, LLC – Rancho Dominguez, California 1998 – 2000
National Sales and Marketing Manager
Recruited by this start-up manufacturer of extruded acrylic, polycarbonate and polystyrene sheet and lighting lenses to spearhead a sales and marketing program. Built client relations in conjunction with sales teams.
Fueled revenue growth from zero to $5 million within nine months despite significant financial and legal challenges by championing an aggressive marketing program that identified OEMs and focused on direct sales.
Took the initiative to perform duties of Production Manager during a nine-month period in addition to regular responsibilities.
Manchester Plastics Co., Inc. – Chatsworth, California 1992 – 1998
Sales Manager
Advanced from Account Manager to revitalize dormant accounts and secure new market opportunities on behalf of this second tier manufacturer specializing in the retail building trades market. Prepared sales forecasts and budgets.
Surpassed quota four-fold over a two-year period, increasing overall revenue 28% and margins 10%.
Raised monthly billing from $70,000 to $350,000 within three years by identifying and penetrating new markets.
Early Career History
The Plastic Exchange – West Hills, California 1984 – 1992
Owner
Transilwrap West Co. – Santa Fe Springs, California 1980 – 1984
Sales Engineer
GAF Corporation, Professional Photo Division – La Habra, California 1976 – 1980
Senior Sales Rep (promoted from Technical Sales Rep)
Salesman of the Year, Western Region; 1977 & 1978
National Salesman of the Year; 1979 & 1980
Eastman Kodak, Inc., BSMD Division – various U.S. locations 1960 – 1976
District Operations and Processing Services Manager
Education
University of Wisconsin
Bachelor of Arts Degree in Economics; focus in Sales & Marketing