Marketing manager, digital marketing, B2B technology solutions

EDWIN CLINE

**** ******* ******, *****, ** *****

EMAIL: **********@*****.*** PHONE: 972-***-****

WWW: linkedin.com/in/edcline

PROFILE

Results-driven marketing professional with expertise in promoting technology solutions across industries, including healthcare, life sciences, insurance, and financial services. Skilled in leveraging both digital and print marketing strategies to engage B2B and B2C audiences, driving brand awareness, lead generation, and market growth. Proven track record in developing innovative marketing campaigns that effectively target diverse sectors and deliver measurable results.

SKILLS

Salesforce

Customer Relationship Management (CRM)

Account Based Marketing (ABM)

Cross-Functional Collaboration

Lead Generation and Content Creation

Google Analytics

Project Management

Product Management

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

EXPERIENCE

Marketing Specialist Advisor – Health Plan and Life Sciences / NTT DATA - Frisco, TX 12/2021 - 03/2025

Developed and executed multi-channel marketing programs targeting payers, pharma, and life sciences sectors, promoting consulting and digital technology solutions, including cloud, AI, cybersecurity, data analytics, consulting services and digital platforms.

Advised consulting and industry solution leaders on designing strategic, outcome-based marketing campaigns, while presenting go-to-market (GTM) strategies to senior leadership across regions.

Created and managed demand generation programs aligned with key business priorities—supply chain, cybersecurity, and regulatory compliance—leveraging Salesforce to track engagement and performance.

Produced sales enablement assets (playbooks, GTM decks, email templates, battlecards, point of view content) and collaborated with global subject matter experts across India, Japan, and North America to deliver market-ready content, such as blogs, webinars, LinkedIn social media postings and podcasts.

Sr. Marketing Manager – Healthcare and Life Sciences / Atos - Irving, TX 03/2019 - 12/2021

Executed ABM campaigns targeting North American healthcare organizations, promoting IT solutions such as cybersecurity, cloud, IoT, consulting services, and analytics.

Utilized KLAS and CHIME memberships to support digital transformation initiatives, and boost solution visibility.

Managed Healthcare & Life Sciences podcast channel; produced and hosted over 20 episodes with industry experts.

Launched targeted campaigns via Triblio and Salesforce; created blog content, social media and LinkedIn posts to support digital strategy.

Marketing Program Manager / DXC Technology - Plano, TX 07/2018 - 02/2019

Marketed Business Processing Services (BPS), Application Services, Analytics, Cloud, and Security solutions—including Card & Payment Solutions, Agile Processing Automation, DevSecOps, and AI-driven customer service tools.

Executed integrated marketing campaigns across digital advertising, email, content marketing, LinkedIn social media, event marketing, and public relations.

Managed portfolio marketing initiatives, including copywriting, content creation, blog development, event strategy, and marketing automation.

Drove awareness and lead generation through coordinated PR efforts, chatbot and AI promotion, and strategic multi-channel campaigns.

Assistant Vice President of Marketing / Careington International - Frisco, TX 10/2014 - 04/2018

Oversaw strategic marketing initiatives for a leading healthcare discount and membership plan provider. Directed daily operations of a 10 + person marketing team, including e-commerce, creative, and campaign management professionals.

Spearheaded an $800K annual marketing budget planning effort with a focus on cost control and ROI optimization.

Developed B2C and B2B marketing strategies for third-party administrators (TPAs), clients, and strategic partners.

Collaborated cross-functionally with internal sales, external agents, and corporate clients on digital and print campaigns.

Increased monthly e-commerce sales by 30% through optimized site design and improved customer journey.

Conducted marketing campaigns for telemedicine, discount plans, prescription medicine, and dental membership programs.

Director of Marketing / Careington International, - Frisco, TX 05/2008 - 10/2014

Managed company-wide marketing functions and team leadership for domestic and international brands.

Directed integrated marketing campaigns using Google AdWords, Bing Ads, and retargeting strategies.

Designed and implemented A/B testing protocols and user-experience evaluations for ecommerce platforms.

Coordinated email marketing and webinars to boost lead generation and support sales enablement.

Supported branding and campaign execution across U.S. and U.K. markets for multiple product lines.

Assistant Director of Marketing / Careington International, - Frisco, TX 04/2007 - 05/2008

Led foundational marketing operations and supported departmental growth in branding and promotions.

Oversaw production and logistics for direct mail campaigns in coordination with fulfillment teams and printers.

Provided art direction to designers for brochures, infographics, envelopes, and other print assets.

Managed event planning, budgeting, and execution for national tradeshows to enhance brand visibility.

Executed booth marketing strategies to boost event engagement and lead acquisition like retargeting and geo fencing.

Interactive Marketing Manager / Docucorp/Skywire Software (acquired by Oracle) - Dallas, TX 09/2000 - 04/2007

Led the redesign of the corporate website, which won 'Best Insurance Website' by Property/Casualty Insurance Magazine, enhancing brand credibility and user experience.

Developed and executed digital marketing strategies, including SEO, SEM, keyword optimization, and content design, boosting site traffic and lead generation.

Introduced email marketing campaigns that doubled the subscriber base and streamlined client communications through automated newsletters and announcements.

Spearheaded the launch of an international site section with global navigation, Pay Per Click advertising, and localized content to expand market reach in Europe.

EDUCATION

Master of Business Administration: eBusiness (Strategy, Risk Management, Digital Marketing) 2003

University of Phoenix - Dallas, TX

Bachelor of Science: Marketing (Consumer Behavior, Market Research, Salesmanship) 1997

Sacramento State University - Sacramento, CA

CERTIFICATIONS

Inflexion Group, Dallas, TX 2024

Account Based Marketing - Certificate of Completion

Pragmatic Institute, Dallas, TX, 2020

Product Management - Certificate of Completion

Project Management Academy, Dallas, TX, 2019

PMP Exam Prep - Certificate of Completion

PROFICIENCIES

HTML/Web Copy, Navigation, Content Creation, SEM, SEO, Social Media, Email, Direct Mail, Radio/TV Campaigns, Events/Conferences, Podcasting, LinkedIn, Google Analytics

SOFTWARE

Salesforce, PipeDrive, Adobe, MailChimp, SurveyMonkey, DOMO, Usertesting.com, WorkZone, Basecamp, Word, Excel, PowerPoint, Triblio, DOMO

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