Marketing Manager

Dear Legrand Hiring Manager,

Resume

Peter Faulk

** ******** ****, *******, ** 06095

**********@*****.*** • Phone 860-***-****

www.PeterFaulk.com

Strategic and results-oriented Marketing Leader with 10+ years of experience driving measurable ROI through integrated marketing strategies, digital marketing, web development, social media, and product management. Proven ability to optimize digital presence, enhance brand awareness, streamline operations, and leverage data analytics for informed decision-making and maximize impact. Experienced in strategic planning, campaign execution, and utilizing marketing technology including CRM systems (HubSpot, Salesforce) and marketing automation to optimize marketing content and strategies. Experience

Marketing Manager M&S Building Systems - Plainville, CT Aug 2024 to Mar 2025

• Drove rapid market penetration and established a strong brand presence for a new steel framing manufacturer.

• Improved customer engagement by transforming the company website into a value- driven resource.

• Streamlined operational efficiency by developing and implementing a SharePoint site for standardized messaging, KPI dashboards, and internal communications.

• Enhanced lead conversion rates by deploying HubSpot CRM to establish a clear sales pipeline model.

• Provided data-driven insights for strategic growth by implementing Google Analytics to analyze web traffic, SEO performance, and social engagement.

• Leveraged Google Maps for opportunity visualization and market analysis. Marketing Specialist Morin, A division of Kingspan - Bristol, CT Oct 2022-Aug 2024

• Delivered consistent double-digit (over 10%) annual top-line growth through data- driven marketing strategies.

• Significantly enhanced online brand awareness.

• Informed product strategy and accelerated revenue growth by conducting market research and competitive analysis.

• Maximized marketing ROI by analyzing campaign performance and implementing data-driven adjustments.

• Provided clear monthly performance reports on key metrics (traffic, downloads, third-party site performance).

• Successfully managed high-impact events by orchestrating large-scale trade shows and multi-day sales meetings.

• Drove revenue through environmental stewardship by leveraging sustainability initiatives (LEED, EPD).

• Enhanced marketing effectiveness by managing the Adobe AEM website and integrating Salesforce data for customized regional digital strategies.

• Improved marketing asset management by implementing a digital asset management (DAM) system for the project photo library.

• Strengthened brand presence and audience engagement by developing and managing an editorial calendar and generating content for social media platforms

(LinkedIn, Instagram, Facebook, Pinterest).

• Empowered sales teams with updated resources and market intelligence.

• Enhanced website performance by creating compelling content and case studies, and improving technical document usability. Strengthened brand presence and audience engagement by developing and managing an editorial calendar and generating content for social media platforms (LinkedIn, Instagram, Facebook, Pinterest).

• Empowered sales teams with updated resources and market intelligence.

• Enhanced website performance by creating compelling content and case studies, and improving technical document usability.

Marketing Manager Dapra Corporation - Bloomfield, CT Sep 2021 to Oct 2022

• Established a foundational marketing function driving strategic brand expansion within the B2B Automotive and Aerospace sectors.

• Improved content accessibility and customer experience by organizing and categorizing hundreds of digital assets and the related product database.

• Successfully supported new product and brand launches by collaborating with global partners.

• Expanded market reach and strengthened brand impact by developing and implementing comprehensive digital marketing and social media strategies.

• Enhanced brand consistency through compelling visuals and targeted messaging.

• Generated leads and increased brand awareness by conceptualizing and executing targeted digital campaigns using Google Ads and social media.

• Managed updates for digital and print product catalogs.

• Managed agencies and video production for product/brand launches. Marketing Manager Morin, A division of Kingspan - Bristol, CT Jan 2017- Sep 2021

• Delivered consistent double-digit (over 10%) annual top-line growth through data- driven marketing strategies and significant online brand awareness enhancement.

• Informed strategic decisions by conducting in-depth market research and competitive analysis.

• Optimized marketing investments by analyzing cross-media campaign performance and implementing data-driven adjustments to maximize ROI.

• Provided clear KPI reports.

• Successfully executed high-level events by orchestrating large-scale trade shows and multi-day sales meetings.

• Enhanced accessibility for architects by leading the conversion to 3D Digital Revit AutoCAD design objects on multiple online platforms.

• Drove successful product introductions by leveraging customer insights and fostering strong cross-functional collaboration.

• Capitalized on sustainability trends and enhanced brand reputation by championing sustainability initiatives (LEED, EPD).

• Achieved significant market penetration and impact by directing product marketing initiatives encompassing effective positioning, messaging, and competitive analysis.

• Revolutionized order fulfillment and improved internal efficiency by developing and managing an internal e-commerce platform with 100% adoption, processing over 3,000 annual orders.

• Streamlined product information management by building custom product and technical databases.

• Improved marketing asset management and content creation efficiency by optimizing the project photo library with a digital asset management (DAM) system.

• Enabled targeted regional marketing efforts by utilizing Salesforce data to create customized digital strategies.

• Empowered sales teams by providing essential resources and market intelligence. Marketing Manager Parks Superior - Somers, CT Jan 2015 to Jan 2017

• Achieved record unit sales by directing integrated marketing and sales initiatives for a prominent commercial automotive company.

• Drove revenue growth and transformed sales performance by orchestrating comprehensive marketing and sales operations, including digital strategy, content creation, data analytics, and strategically shifting to inside sales.

• Generated significant online growth (quadrupling monthly web activity) and conversions by amplifying online visibility through SEO optimization.

• Elevated brand positioning via strategic social media engagement and spearheaded the development of a mobile-optimized website.

• Enhanced the online sales experience by improving product photography, managing product database updates, and strategically updating the web-based vehicle database and online UX.

Additional Experience

• Marketing Fulfillment Support and E-Commerce Systems: Facilitated RFP/RFI processes, solution presentations, and implementation of e-commerce style fulfillment support systems for national and global printing companies (CGX, RR Donnelley) over 8 years.

• Notable Brands: Implemented strategic solutions or enhanced processes for brands including Aetna (while at Accenture), Grand Circle Travel, Hubbell Electrical, Kronos, BlueCross, Entrepreneurs Source, and John Hancock. Skills

• Integrated Marketing Management

• Strategic Planning & Campaign Execution

• Data Analytics & Reporting (Excel, Site Reporting, Power BI, Salesforce, Google Analytics)

• Digital Marketing & Web Development (Google Ads, Social Media, SEO, UX, Content Management, Adobe AEM, WordPress, GoDaddy)

• Digital Asset Management (DAM)

• Product & Brand Marketing

• Market Research & Competitive Analysis

• E-commerce Platform Management

• Sales Enablement

• Marketing Technology (CRM - HubSpot, Salesforce; Marketing Automation)

• Project Management (E-commerce implementation, system integrations)

• Marketing Operations (Team Management, Internal Communications - SharePoint)

• Event Management (Trade Shows, Sales Meetings)

• Social Media Management

• Content Creation (Case Studies, Technical Documents) Education

• Individualized BA – Music / Financial Management – Keene State, NH Interests

• Musician – Bass Guitar

• Professional Photographer

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