Chief Marketing Officer
Resume:
BRYAN L. COLVIN
**********@*****.*** 318-***-**** Benton, LA 71006
PROFESSIONAL SUMMARY
Seeking full-time position that utilizes all the skills that have been learned both as an Administrator and Director of Business Development. Supervisor with both the State Fire marshal office as well as an RN Administrator. Have been heavily involved in community education and public speaking for over 20 years. Dynamic and decisive leader with excellent planning and problem-solving abilities. Ready to pursue new professional challenges and career advancement with growing company. Driven Business Development Executive with career history in multi-state distributed businesses and proven skill in hiring, developing and retaining high-performance teams. Motivating leader with strengths in building strategic relationships to support key business initiatives. Highly skilled in change management, management transition and merger integration. Offering excellent interpersonal and communication skills and experience managing matrixed organizations. Highly skilled in change management, management transition and merger integration. Offering excellent interpersonal and communication skills and experience managing matrixed organizations. Versatile Managing Director with proven abilities across all levels of organizational management. Talented in developing partnerships, overseeing personnel and developing tactical plans to meet strategic goals. Proven leader with significant background in Nursing and Public Safety Successful marketing leader with proven accomplishments in driving market growth and firm profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivates personnel to maximize performance. Energetic leader promotes 13 years of industry experience with superior record of accomplishment. Ambitious and highly motivated Administrator/Director of Business Development surpasses demanding objectives and achieves or exceeds set goals.
WORK HISTORY
Dec 2021 – Current
Chief Marketing Officer
Delta Healthcare Mgmt. - Bastrop, LA
We manage Trucare Home Health, Premier Hospice and Superior Hospice and have agencies in six service areas. Since my time in this roll we have grown to 67 % over budgeted SOC goals and increased census by 38 per month. I have also helped secure two GIP contracts with Oschner Health System as well as with Minden Medical Center.. I have also secured full contracts with Priority Management as well as several other Nursing Homes.
Responsible for growth and business development of Agency
Supervise 10 account executives
Work hand in hand with administrator to drive growth and employee retention
Conduct higher level meetings with physicians, administrators, CEO of hospitals, nursing homes, LTACs ect
Work on partnerships with several home health agencies and other accounts
Budget evaluation and supervision
Training and in services
Conduct pillar sales training
Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
Defined and integrated roles, responsibilities and processes for business team and data management organization.
Led change and transformation across business areas to deliver benefits and align company resources.
Assessed performance management structures and implemented enhancements to improve frameworks and strengthen results.
Leveraged industry trends and competitive analysis to improve customer relationship building.
Compiled product, market and customer data to generate informed sales and profit projections.
Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
Consistently exceeded quotas through penetration of new accounts.
Supported marketing teams, creating, deploying and optimizing campaigns for clients.
Negotiated, prepared and signed contracts with clients.
Developed short-term and long-term sales objectives and strategic plans to meet market needs.
Enhanced revenues in several programs by implementing creative sales training techniques for staff.
Created strategic and tactical sales initiatives for forward planning to meet key objectives.
Streamlined operations by delivering recommendations for knowledge-base processes and procedures.
Planned marketing initiatives and leveraged referral networks to promote business development.
Created vision and provided leadership for targeting larger prospects.
Collaborated with sales and marketing departments to support business objectives and client acquisition.
Investigated and addressed business development challenges to proactively mitigate problems.
Completed and submitted monthly and yearly reports to support executive decision making.
Enhanced marketing exposure through successful website content management and direct correspondence with potential clients.
Mar 2019 - Dec 2021
Administrator/Community Educator/Clinical Liaison
Regional Hospice - Shreveport, LA
Order supplies, marketing supervisor as well as marketer out in field at times.
Evaluated patient satisfaction and made suggestions for changes or improvements.
Verified insurance coverage for patients and worked with clinic to schedule doctor visits and therapy sessions.
Conducted community workshops to promote different programs and educate public on available services.
Connected individuals with available and relevant resources.
Educated health care professionals on ways to humanize patients' experiences.
Collected data about patient care problems and prepared reports.
Responded to and investigated complaints and concerns of patients.
Developed presentations for public events, community groups and school assemblies.
Recruited members and coordinated meetings and schedules for AE, clinical team, improving volunteer involvement.
Wrote content for newsletters, social media pages and informational packets.
Documented and analyzed performance of different programs in order to make proactive decisions about services.
Developed presentations and media to promote community resources and Hospice program at seminars and other local events.
Facilitated community involvement and education of non-profit theatre events by maintaining and developing community partnerships.
Developed long-lasting partnerships with local leaders, management team and peers with active engagement, exemplary communication and consistent issue resolution.
Networked with local organizations, leaders and consumers, resulting in establishment of new and lasting partnerships and relationships.
Fielded phone calls and pleasantly greeted office visitors, answering questions and inquiries regarding community resources and services.
Acted as main point of contact between management, clinical staffs and external community.
Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Increased profit margins by [98] % through maximizing new product introductions.
Facilitated communication between patients and various departments and staff.
Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
Mentored local personnel on best practices and protocols to maximize productivity.
Developed creative presentations, trend reports, kitted assets, and product data sheets.
Worked with patients to ascertain issues and make referrals to appropriate specialists.
Helped address client complaints through timely corrective actions and appropriate referrals.
Captured new customers by optimizing business strategies and launching products to diversify offerings.
Developed insights on marketing campaigns to assess performance against goals.
Taught patients and families to use at-home medical equipment.
Recommended service improvements to minimize recurring patient issues and complaints.
Directed marketing projects through conceptual planning, schedule management and final implementation.
Kept current with literature and felid advancements to advocate to and for patients.
Offered simple, clear explanations to help clients and families understand hospital policies and procedures.
Followed document protocols to safeguard confidentiality of patient records.
Applied administrative knowledge and courtesy to explain procedures and services to patients.
Performed duties in accordance with applicable standards, policies and regulatory guidelines to promote safe working environment.
Developed and implemented performance improvement strategies and plans to promote continuous improvement.
Resolved problems, improved operations and provided exceptional service.
Eliminated downtime and maximized revenue by providing top project quality control.
Aug 2015 - Mar 2019
Administrator
LIFE PATH HOSICE - Shreveport, LA
The owners of Life Path had purchased two licenses at the time and only used one. They eventually sold one of the licenses too Regional Hospice. I stayed as the administrator and helped relocate to Minden and Worked as Community Educator/ Community Liaison/ Marketing Director/Administrator.
Staffing, budgets, payroll, supervise 20 to 28 staff personnel
Order supplies, marketing supervisor as well as marketer out in field at times.
Entered and maintained departmental records in company database.
Devised and implemented improvements to reporting procedures.
Managed bi-weekly payroll employees, as well as insurance matters, workman's compensation and compliance reporting.
Increased revenue by developing key programs focused on promoting business.
Maximized branding outreach by facilitating marketing initiatives.
Managed agendas and calendars, boosting productivity and improving organizational initiatives.
Networked with industry professionals to foster partnerships and identify new and improved solutions.
Aided colleagues, managers and customers through regular communication and assistance.
Developed revisions for systems and procedures by evaluating operational practices and identifying improvement opportunities.
Assisted executive leaders in decision-making procedures by creating daily reports to advise leaders on corrective actions and process improvements.
Adapted to workflow changes and implemented continuous process improvements to overcome obstacles.
Collected, validated and distributed information to employees.
Computerized office activities maintained customer communications and tracked records through delivery.
Drove workflow improvements by streamlining processes.
Conducted in-depth troubleshooting of program problems and employee concerns and recommended corrective actions to resolve issues.
Managed payroll, transactions, invoicing and budgeting to decrease financial inconsistencies.
Reduced recordkeeping errors by precisely handling financial transactions, journal entries and accounts payable and receivable activities.
May 2010 - Feb 2016
RN
Willis Knighton Medical Center - Shreveport, LA
Physician services
Chart abstraction/QUAPI
Pain Management
Home Health
Hospice
SICU/Stepdown
Dialysis Outpatient and Inpatient
Med Surg
NICU
Managed care from admission to discharge.
Provided direct patient care, stabilized patients and determined next course of action.
Administered medications via oral, IV and intramuscular injections and monitored responses.
Updated patient charts with data such as medications to keep records current and support accurate treatments.
Maintained quality care and comfort for patients with heart failure, pulmonary hypertension and other conditions.
Educated patients, families and caregivers on diagnosis and prognosis, treatment options, disease process and management and lifestyle options.
Advised patients and caregivers of proper wound management, discharge plan objectives, safe medication use and disease management.
Administered medications and treatment to patients and monitored responses while working with healthcare teams to adjust care plans.
Trained new nurses in proper techniques, care standards, operational procedures and safety protocols.
Taught patients how to improve lifestyle choices, dramatically reducing chance of symptom reoccurrence.
Minimized hospital stays with recovery-centered approaches, reducing average in-patient stay length.
Collected blood, tissue and other laboratory specimens and prepared for lab testing.
Kept optimal supply levels in treatment rooms, triage and other areas to meet typical patient loads.
Managed quality care for patients with heart failure, end-stage renal disease and coronary artery disease.
Monitored patient condition by interpreting and tracking EKG readings, identifying irregular telemetry readings and updating team members on changes in stability or acuity.
Audited charts and reviewed clinical documents to verify accuracy.
Evaluated healthcare needs, goals for treatment and available resources of each patient and connected to optimal providers and care.
Secured controlled narcotics and distributed medication on schedule to meet patient needs and minimize misuse opportunities.
Oversaw delivery of care for patients on medical-surgical unit, providing direct care, delegating nursing assignments, and supervising team comprised of nurses, LPNs, technicians and unit clerks.
Contributed substantially to successful department JCAHO accreditation by consistently operating to highest standards of care.
Conferred with physicians to discuss diagnoses and devise well-coordinated treatment approaches.
Collaborated with physicians to quickly assess patients and deliver appropriate treatment while managing rapidly changing conditions.
Led successful team comprised of RNs, LPNs and ancillary staff.
Provided exceptional care to high-acute patients needing complex care such as ventilator management, extensive wound care and rehabilitation.
Implemented medication and IV administration, catheter insertion and airway management.
Monitored patient reactions to drugs and carefully documented findings.
Performed arterial cut-downs, inserted central lines and inserted endotracheal tubes as part of trauma team.
Reviewed post-operative orders and continuously monitored patients' post-operative vitals, set up PCA and fluids and oriented patients to unit.
Organized and managed care of patients undergoing various therapies and procedures.
Advocated for patients by communicating care preferences to practitioners, verifying interventions met treatment goals and identifying insurance coverage limitations.
Provided didactic and clinical instructions to orient new nurses and potential student nurses to achieve training outcomes.
Jan 2013 - Aug 2014
Home Health RN Case Manager
Professional Home Health (PRN) - Shreveport, LA
Provided physical assessments, medication and chronic disease management to home health patients.
Advised and coached patients progressing from hospitals, rehab facilities and other medical organizations to at-home treatment settings.
Responded to patient requests with appropriate clinical and personal assistance.
Delivered after-hours care to patients based on strict role-call rotations.
Protected patients and healthcare team members from infection by sterilizing equipment and reusable supplies.
Worked with multidisciplinary team to carry out successful treatment plans for diverse acute and chronic conditions.
Determined and addresses individual home care needs by completing detailed assessments and reviewing documentation.
Took samples to complete diagnostic and routine assessment tests.
Documented patient vitals, behaviors and conditions to communicate concerns to supervising nurse.
Introduced changes to patient care plans based on regular evaluations and patient changes.
Collaborated with vendors to procure medical equipment, supplies and services.
Accurately documented treatment, medications and IVs administered, discharge instructions and follow-up care.
Evaluated patient histories, complaints and current symptoms.
Observed and documented patient factors such as diets, physical activity levels and behaviors to understand conditions and effectively modify treatment plans.
Adhered to strict safety measures by carefully determining proper dosages before administering medications.
Recorded details regarding therapies to keep patient charts updated.
Participated in evidence-based practice project implementation, nursing competency development and nursing simulation activities.
Reported findings to quality departments after conducting routine restraint audits and worked with team to devise corrective actions for deficiencies.
Quickly responded to situations impacting safety and security to unit, actualizing crisis prevention interventions to control and de-escalate situations.
Administered medications and treatment to patients and monitored responses while working with healthcare teams to adjust care plans.
Advocated for and strived to protect health, safety and rights of patient.
Promoted patient and family comfort during challenging recoveries to enhance healing and eliminate non-compliance problems.
Facilitated therapeutic communication, conflict resolution and crisis intervention by redirecting negative behaviors and helping patients regain or improve coping abilities.
Jan 2013 - Jul 2014
Charge Nurse
Brentwood Hospital (PRN) - Shreveport, LA
Position Brentwood, Supervise other staff
Psychiatric care of patients of all age's prn position pathway rehabilitation hospital
Monitored nursing care, patient assessment processes and treatment implementations.
Trained new nurses in proper techniques, care standards, operational procedures and safety protocols.
Implemented quality patient care techniques to align with safety, health and organizational regulations.
Collaborated with various healthcare professionals to determine specific and individualized care plan based on goals and long-term health.
Supervised patient admissions and discharges from hospital to home care, rehabilitative facility or self-care.
Supervised and managed daily scheduling, tasking and administration.
Documented information in patients' electronic medical record, relaying information to clinicians and care providers to facilitate continuity of care.
Documented medications administered, treatments and patient procedures performed in appropriate records according to privacy requirements.
Administered medications and treatments to patients as ordered by physician, maintaining accountability for accurate narcotic count at end of each shift.
Identified unit areas of inadequacy and adjusted procedures to close gaps and improve policies.
Coordinated nursing care on unit through staff assignments, assisting and rounding with physicians, monitoring patient orders and communicating with ancillary departments.
Accurately documented treatment, medications and IVs administered, discharge instructions and follow-up care.
Sustained quality standards by performing routine medication audits and upholding internal and industry best practices.
Investigated and resolved issues affecting hospital operations and patient care.
Explained course of care and medication side effects to patients and caregivers in easy-to-understand terms.
Advocated for and strived to protect health, safety and rights of patient.
Administered medications and treatment to patients and monitored responses while working with healthcare teams to adjust care plans.
Observed and documented patient factors such as diets, physical activity levels and behaviors to understand conditions and effectively modify treatment plans.
Conducted ongoing monitoring and evaluations of behaviors and conditions, and updated clinical supervisors with current information.
Adhered to strict safety measures by carefully determining proper dosages before administering medications.
Assessed and evaluated mental health needs, working with multidisciplinary team to initiate, manage and modify individualized care plans.
Participated in evidence-based practice project implementation, nursing competency development and nursing simulation activities.
Used first-hand knowledge and clinical expertise to advocate for patients under care and enacted prescribed treatment strategies.
Led teams in driving successful patient outcomes by prioritizing standard of care and best practices.
Jan 2012 - May 2014
Case Manager Registered Nurse, •Admit Nurse
Harmony Hospice, PRN, Hospice - Shreveport, LA
Admit nurse go out and evaluate new patients and admit to service
Manage overflow of other case managers pts.
Trained new nurses in proper techniques, care standards, operational procedures and safety protocols.
Assessed patients to determine individual needs and develop care plans in coordination with multidisciplinary healthcare professionals.
Administered medications via oral, IV and intramuscular injections and monitored responses.
Liaised with physicians regarding patient needs, performance and changes.
Developed care plans based on nursing diagnosis and incorporated therapeutic, preventive and rehabilitative nursing methods.
Educated and supported home healthcare providers with training, guidance, mentoring and resources required to achieve objectives."
Completed initial assessments of patients and family to determine and address individual home care needs. ·
Evaluated charting procedures for adherence to best practices.
Took active role in patient and family planning process, detailing instructions and responding appropriately and effectively to questions and concerns.
Conducted regular re-evaluations to address changes in needs and conditions, introducing revisions to care plans.
Evaluated healthcare needs, goals for treatment and available resources of each patient and connected to optimal providers and care.
Remained calm during high-stress, critical situations, demonstrating sustained focus and problem-solving in real-time.
Followed all instructions for medication administration and treatment plans as prescribed by physicians.
Performed evaluations on consistent basis to address changes in patient needs, conditions and medications, altering care plans when required.
Came up with treatment plans and communicated with patients about options, medications and self-management.
Educated patients and families on diagnosis, neurological conditions and processes, treatments and expected outcomes.
Examined patients and documented history of current and previous conditions, illnesses, injuries and current medications.
Provided home healthcare providers with training, guidance, support and supervision to achieve objectives.
Prepared clinical notes and updates for review by primary physician.
Advocated for patients by communicating care preferences to practitioners, verifying interventions met treatment goals and identifying insurance coverage limitations.
Assessed and examined patients and documented history of current and previous conditions, diseases and injuries along with medications currently being taken.
Educated patients and loved ones about different treatment options and outside care approaches to reduce burden on hospital resources.
Negotiated with suppliers and vendors to procure medical equipment, supplies and services.
Vaccinated patients to protect individuals from measles, pneumonia, influenza and other illnesses of concern.
Administered physical examinations and documented history of current and previous conditions, illnesses and injuries.
Coordinated with interdisciplinary professionals to develop plans of care, administer tests and monitor patient status.
Helped patients eat and drink when necessary for safe consumption of food consistent with recovery guidelines.
Followed proper procedure for installation and removal of catheters, IVs and PIC lines.
Coordinated care of injured workers by liaising with hospital staff to organize treatments and program resources.
Participated in on-call rotations to deliver after-hours care.
Coordinated rehabilitative and preventive nursing processes and procedures.
Met with and patients to discuss and distribute information on health maintenance and disease prevention.
Created individualized care plans based on nursing diagnosis and incorporated appropriate nursing methods to achieve positive outcomes.
Directed appropriate preventive and rehabilitative nursing processes and protocols.
Protected confidentiality of information related to patient care activities and EMS operations.
Effectively communicated with physicians regarding patient needs, performance, medications and changes.
Actively engaged in on-call rotations to deliver continuous quality care to patients.
Verified legibility of patient clinical notes and updates prior to review by primary physicians.
Administered medications and treatments as prescribed by physicians.
Documented nursing services provided and uploaded to comprehensive tracking systems for health records and billing.
Responded promptly and professionally to patient questions and concerns.
Identified care needs of individual patients and coordinated responses based on physician advice, insurance limitations and procedural costs.
Assisted patients in performance of routine recovery and mobility exercises, providing support when getting in and out of bed as well as walking and stretching.
Performed routine wound care and dressing changes on schedule.
Created patient assessments and plans for individual home care needs.
Worked with suppliers and vendors on provision of medical equipment, items and services.
Updated patient charts with data such as medications to keep records current and support accurate treatments.
Authored clinical notes and updates to be reviewed by patient's primary physician.
Collaborated with physicians to quickly assess patients and deliver appropriate treatment while managing rapidly changing conditions.
Authored initial assessments of patients and family to develop plans for individual home care needs.
Initiated appropriate preventive and rehabilitative nursing procedures.
Identified and assisted with opportunities for performance improvement activities on unit and with other service areas.
Jan 1997 - Jan 2004
LPN
LSU Health Science Center - Shreveport, LA
Room
LPN-Med, Department of public safety and corrections
Tate of Louisiana fire marshal's office
Managed patient care through closely monitoring respiration, blood pressure and blood glucose levels.
Cared for wounds, provided treatments and assisted with procedures.
Monitored, tracked and conveyed important patient information to healthcare staff to help optimize treatment planning and care delivery.
Gathered lab specimens, ordered testing and interpreted results to diagnose patients.
Obtained patient vital signs and input/output measurements from inpatients.
Collaborated with interdisciplinary team of healthcare and social service providers to address patients' needs through effective intervention and care planning.
Offered immediate assistance in emergency and routine paging situations to evaluate needs and deliver care.
Documented accurate and complete patient information to address patient problems and expected outcomes.
Performed functional assessments for admission and discharge.
Comforted and counseled patients and families throughout care process.
Used aseptic techniques to provide sterilized wound care and dressing applications.
Managed appointment calendar for scans, lab tests, and evaluations.
Assisted with admissions, appointments, transfers and discharges.
Supported physicians during examinations and scans to assist with diagnostic procedures.
Evaluated patients to identify and address wounds, behavioral concerns and medically relevant symptoms.
Made valuable contributions to care-plan development and patient education processes backed by thorough research into client diagnoses.
Assisted with feeding and monitored intake to help patients achieve nutritional objectives.
Answered incoming phone calls from patients to provide basic assistance and triage medical concerns.
Minimized staff and patient infection risk by cleaning and disinfecting equipment instruments.
Delivered updates in patient status to charge nurse, recording changes in medical records.
Obtained biological specimens for ordered tests and prepared for laboratory transport.
Collaborated with supervisor to assess patient needs, plan and modify care and implement interventions.
Performed routine evaluations of each patient's status, needs and preferences.
Jan 1991 - Jan 2011
Deputy State Fire Marshal Director
Louisiana State Fire Marshal's Office - Shreveport, LA
Deputy Director of NW Louisiana 2006-2011
Deputy State Fire Marshal 1991-2006
Retired March 2011
Inspected buildings to ensure all safety and fire codes were met
Investigate complaints and issue reports
Fire scene investigation
Supervised activities and duty assignments of staff and students.
Monitored and evaluated program's effectiveness through outcome studies, customer satisfaction assessments and contract reporting.
Coordinated program's services with external customers.
Delegated [schedules] daily tasks to employees, streamlining daily progress and efficiency.
Managed, trained and motivated personnel to continuously improve knowledge and abilities in Inspections in
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