Content Writer and Editor

Allison Duck

***** *********** *****

Highland, CA 92346

252-***-****, *******.****@*****.***

EXPERIENCE Freelance Communications, Public Relations and Social Media Consultant:

Editor 2007-current

·Copyedit and proofread content for print and web publications.

·Key clients: (Embargoed) National Testing Organization, WEBsmart

Features Writer 2009-current

·Write feature stories for major print and web publications, covering topics including dining, entertainment, hotels and nightlife.

·Key clients: Las Vegas Magazine, Las Vegas Sun, Las Vegas Weekly Magazine, Vegas Magazine, Vegas Player Magazine, NPR’s Desert Companion Newsletter

Content Marketer 2013-current

·Write SEO-rich content for print and web publications.

·Utilize social media platforms to engage customers and potential customers.

·Write and edit copy for advertising and marketing collateral.

·Key clients: American Casino & Entertainment Properties, Chippendales, Conde Nast, WEBsmart

Deputy Editor 2013-2015

·Contributed print and website content regularly.

·Managed and edited freelancers’ stories for website and print publication.

·Post to social media accounts and engage in interactive discussions with readers.

·Key clients: Conde Nast

Public Relations 2013-current

·Write and edit press releases/look book content for individual clients and major PR firms.

·Key clients: Chippendales, Kirvin Doak Communications, LA Comedy Club, PR Plus

Full-Time Positions:

Soil Food Web School

Student Relations Officer and Content Producer, remote September 2019-current

·Manage student communications and sales leads for an eco-focused startup.

·Create and edit content for website, marketing and social media campaigns to generate sales.

·Manage vendor relations and onboarding new CRMs.

TERPconsulting April 2019-July 2019

Technical Editor, Las Vegas, NV

·Drafted and edited proposals and reports for a fire protection engineering firm.

·Assisted with marketing, PR and social media campaigns to promote the firm.

Caesars Entertainment March 2018-October 2018

Digital Development Manager, Las Vegas, NV

·Designed and built Caesars Entertainment’s corporate website using SEO best practices.

·Served as project manager to work with internal stakeholders, internal Digital Development Team and vendor to create an industry-leading corporate website.

·Managed revision process between stakeholders and developers.

·Worked with the Communications Department to develop content and content strategy to promote Caesars Entertainment and the company’s senior management team.

Caesars Entertainment May 2016-March 2018

Digital Content Editor, Las Vegas, NV

·Collaborated with in-house design studio to create enticing collateral and advertising.

·Worked closely with digital design team to create eye-catching digital advertising and social media posts to promote offerings, with a focus on seasonal and promotional sales.

·Generated ideas for and executed the creation of entertaining and SEO-rich content for the Total Vegas Blog, with the goal of driving sales at all Caesars Entertainment outlets.

·Created engaging social posts to promote the Total Vegas Blog and individual stories.

·Interacted with readers via blog comments and social media to generate social sharing and interest in Caesars Entertainment offerings.

·Assisted with monitoring metrics on social engagement and content performance.

·Monitored Caesars Entertainment property websites, managed copy changes and made necessary edits, initiating rapid responses in a dynamic editorial environment.

Catholic Charities of Southern Nevada February 2015-May 2016

Senior Grant Writer, Las Vegas, NV

·Researched grant opportunities for a major non-profit social services organization.

·Wrote and edited grant proposals for federal, county, state and foundation opportunities, earning millions of dollars to support programming efforts.

·Supported the development staff with fundraising and outreach activities and events.

David Saxe Productions May 2013-November 2013

Director of Public Relations & Advertising, Las Vegas, NV

·Studied the objectives, promotional policies and needs of all David Saxe Productions’ assets to develop and implement public relations and advertising strategies to influence public opinion and promote the company’s ideas, products and services.

·Negotiated with advertising agencies to purchase advertising and arranged promotional campaigns in all types of media.

·Maximized exposure for clients through various channels including local and national television, radio, print and social media platforms.

·Led and conferred with production and support personnel to create and coordinate production of advertisements, promotions and social media, ensuring all materials met brand standards and delivered a cohesive message.

·Communicated with members of the media and responded to requests for information to maintain favorable perceptions of company’s accomplishments and agenda.

·Prepared and edited organizational publications for internal and external audiences.

Greenspun Media Group December 2007-May 2013

Web Calendar Editor, Las Vegas, NV

·Managed and edited online calendars for LasVegasWeekly.com and LasVegasSun.com.

·Researched and collated event information from multiple channels.

·Monitored reader feedback and integrated it into Greenspun Media Group’s products.

·Contributed stories and photos to the websites and print publications.

EDUCATION University of Virginia, B.A. English 2001-2005

CERTIFICATIONS AND COMPETENCIES

·Experience with Content Management Systems including WordPress and Adobe Experience Manager plus Microsoft Office, Photoshop, Smartsheet and PowerPoint

·Proficient in social media platforms including Facebook, X, Instagram and LinkedIn

·Former EMT-B in the state of Virginia

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