Product Marketing Specialist
Resume:
PROFILE SUMMARY
Results-driven Marketing Specialist with over 10 years of experience in creating and executing successful marketing campaigns and product marketing plans. Demonstrates first-rate attention to detail and a creative mindset. A flexible team player skilled in both traditional and digital marketing strategies. Proven ability to enhance brand awareness, drive lead generation, and engage customers. Prepared to leverage extensive marketing expertise to excel in a dynamic new role. PROFESSIONAL EXPERIENCE
RRD: Apollo Global Management Feb 2025 – May 2025
Event Tech / Virtual Event Planner
Perform tasks assigned to assist the Global Events Team including:
• Building and maintaining registration sites, email communications, reporting portals, and surveys within the Cvent platform in alignment with the Apollo brand standards.
• Review session details and requirements to support successful virtual event execution.
• Provide logistical support for virtual events (Webinar), including scheduling, communications, registration, and speaker coordination.
• Managed and executed demand generation and pipeline acceleration marketing activities aimed at Enterprise and Corporate customers, including webinars, C-level events.
• Collaborate with event requesters and team members to ensure events meet objectives and run smoothly.
• Help coordinate kick-off calls, dry runs, and event day operations by meeting stakeholders and event owners.
• Support the operation of virtual platforms, including event setup, execution, basic troubleshooting, and post-event follow-up.
Taking care of close family member Jan 2024 - Dec 2024 Saicon Consultants: Nutanix Jun 2022 - Dec 2023
Global Programs Marketing Specialist
Oversaw 36-40 webinar series per quarter, increasing customer engagement and product awareness.
• Led technical setup, audience acquisition, speaker preparation, content creation, and post-webinar follow-up, streamlining operations and enhancing attendee experience.
• Implemented direct mail, digital advertising, and prospecting calls, boosting lead conversion rates.
• Integrated event registration, invite page creation, and CRM systems, improving event management efficiency.
• Designed campaigns using Splash, resulting in an increase in engagement.
• Managed global program calendar, marketing hub, intranet site, and monthly stakeholder decks, ensuring consistent communication and alignment.
• Conducted weekly, monthly, and quarterly analyses using SFMC, providing insights that improved program effectiveness.
• Managed purchase orders, budget, speaker calendars, invitation lists, attendance updates, and feedback forms, enhancing event quality and satisfaction.
• Created targeted marketing campaigns, leading to a rise in brand recognition.
• Produced engaging social media content, achieving an increase in lead engagement and conversion.
• Conducted targeted email marketing campaigns and newsletters, resulting in a rise in customer interactions. THESSIE DALLEMAND
917-***-**** *******@*****.***
Winston Staffing: IEEE Aug 2021 - Jun 2022
Event Coordination and Webinar Production
• Planned and executed IEEE Standards Association (SA) hosted virtual events and webinars, enhancing production quality.
• Ensured seamless communication and management across platforms like On24, Zoom & WebEx.
• Developed strategies that increased audience engagement.
• Managed registration, speakers, and logistics using Event Wizard, improving efficiency. Compunnel Staffing: NASDAQ Dec 2020 - Jul 2021
Event Specialist/Project Coordinator
• Collaborated with Marketing Leads to build and execute end-to-end marketing campaigns for large-scale conferences, seminars, webinars, and virtual events, increasing attendance.
• Led dry runs, pre-recordings, moderations, and Q&A sessions, enhancing event quality.
• Recapped events with stakeholders to assess success and ROI, making recommendations for future improvements.
• Provided seamless participant experiences, reducing process times.
• Tracked and reconciled payments, ensuring all events stayed within budget.
• Managed contracts, deliverables, and event details, cultivating strong sponsor relationships. Information Builders Inc. Feb 2012 - Dec2019
Event Marketing Specialist
• Oversaw day-to-day management, content calendar planning, reporting, and optimization for 150+ client marketing campaigns, increasing event attendance.
• Organized multiple events simultaneously, demonstrating exceptional organizational skills.
• Executed successful promotional events and activations, increasing brand recognition.
• Created virtual and face-to-face events from templates, ensuring consistency and efficiency.
• Tracked event metrics through Salesforce.
• Ensured all projects stayed within budget constraints and timelines.
• Collected and analyzed data to create detailed reports for top-level decision-makers using Salesforce.
• Measured campaign success and provided actionable insights. Skills
•Marketing and Campaign Management: Salesforce, HTML, Dreamweaver, Drupal, Pardot, Marketo, Cvent, Asana, Splash, Trello, Wrike, Airtable
•Virtual Management: On24, WebEx, Zoom webinar platforms
•Financial Management: Forecasting, Accruals, Budgeting, Reconciliation, Reporting key performance indicators
•Project and Program Management: Customer Engagement, Communications Management, Vendor Relations, Scheduling, Database Management
•Technical Proficiency: Proficient in Microsoft Suite (Word, Excel, PowerPoint, Outlook) EDUCATION
DeVry University May 2005
Bachelor of Science: Business Management
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