Project Management Social Media
Resume:
DENA VICK
****@***********.***
*** * **** ** #*** Houston, TX 77008
EDUCATION
● Crisis Communication Certification, University of Florida
● M.A. Professional Communication, Purdue University
● B.A. Business Administration, Marketing, University of Arkansas at Little Rock QUALIFICATIONS/SKILLS
● Excellent writing and editing skills
● Strategic planning and execution of multi-phase marketing programs
● Strong project management, organizational, and leadership abilities
● Experienced in external and internal communications: newsletters, digital content, signage, social content, and brochures
● Develop and lead marketing campaigns, coordinate advertising, design, and print production
● Experienced in website, app, and social content management.
● Organize, execute, and support special events and media/press events
● Experienced photographer and videographer
● Development and implementation of high-impact campaigns with measurable ROI
● Budget planning, forecasting, and administration
● Cross-functional team leadership and supervision
● Media event planning and coordination from concept to execution
● Vendor and agency management
● Crisis communications planning and management
● Digital transformation project leadership
● Stakeholder management and executive communications
● Screen and edit AI copy
● Proficiency in digital tools (Adobe Suite, Canva, CMS platforms, social media)
● Professional, collaborative, and passionate about service excellence
● Proficient in project management tools: Monday, Trello, Cision, Canva, Salsify PROFESSIONAL EXPERIENCE
Columnist, The Perfect Peg, Fishing Tackle Retailer Magazine.
• Write a monthly marketing column for the fishing industry’s only trade publication. Subjects: Consumer Communication, Merchandising, Packaging, Retail and Sales Chief Marketing Officer, KING EIDER COMMUNICATIONS, LLC 2020 - PRESENT 448 W 19th St. #114 Houston, TX 77008
Communication and Marketing Highlights:
● Media spokesperson
● Manage comprehensive marketing programs for multiple outdoor and hospitality industry clients simultaneously, consistently meeting strategic objectives and timelines
● Led cross-functional teams to develop and execute award-winning product launch campaigns, resulting in multiple ICAST and NMMA industry awards
● Direct the transformation of print media companies into digital platforms, developing phased implementation roadmaps with measurable KPIs
● Plan and execute media events and writers' camps, managing all logistics, budgets, and stakeholder communications
● Develop and manage comprehensive Influencer, Brand Ambassador, and Pro staff programs with documented ROI metrics
● Coordinate press conferences and strategic media coverage of client events DIRECTOR FISH & MARINE COMMUNICATIONS, TRADITIONS MEDIA, LLC 2012 - 2020 5115 Excelsior Ave, Box 440, St Louis Park, MN 55416 Project Management Highlights:
● Managed over 25 award-winning product introductions from concept to market, coordinating marketing, PR, and sales activities
● Directed creative staff in developing integrated multi-channel campaigns across traditional and digital platforms
● Planned and executed high-visibility media events, including press tours and writers' conferences
● Implemented e-commerce strategy initiatives utilizing social and digital media platforms
● Supervised strategic communication campaigns for Fortune 500 corporations, managing timelines, resources, and deliverables
● Coordinated cross-functional teams to develop marketing collateral including ad campaigns, magalogs and media kits
PRESIDENT, ARGIA MEDIA, LLC 2010 - 2019
1922 S. Spring St., Little Rock, AR 72206
Highlights:
● Led digital transformation program for Midwest Outdoors magazine, transitioning from print-only to multimedia platform
● Developed and implemented crisis communication strategies for clients, including response protocols and stakeholder communications
● Managed the integration of digital media with traditional marketing plans for multiple clients simultaneously
● Planned and executed press tours and writer events, coordinating all logistics and stakeholder communications
EDITOR, ARKANSAS TIMES 2010-2012 (WRITER), 2014-2015 (EDITOR) 201 E. Markham Ste 200, Little Rock, AR 72201
Project Management Highlights:
● Served as project manager for the inaugural Bike Arkansas magazine, coordinating writers, photographers, designers, and printing
● Managed content development and production timeline for Arkansas Wild magazine (4 issues)
VICE PRESIDENT, GROW SOCIALLY 2011 - 2012
260 Fordham Rd, Wilmington, MA 01887
Management Highlights:
● Led cross-functional teams of programmers, writers, sales and account managers in delivering client projects
● Managed outsourced marketing departments for national print industry associations (NAPL, MSFA)
● Supervised social media management programs, coordinating content generation and advertising services
COMMUNICATIONS DIRECTOR, AR DEPARTMENT PARKS & TOURISM 2008 - 2011 One Capital Mall, Little Rock, AR 72201
Highlights:
● Developed the first technology and social media strategic plan for Arkansas Tourism
● Managed advertising agency relationships and campaign deliverables
● Led internet marketing initiatives and coordinated improvements to Arkansas.com
● Developed and managed the first iPhone Facebook App project for a tourism agency
● Supervised staff, including travel writers, photographers, and support personnel
● Coordinated budget forecasting, tracking tax revenues, and adjusting budgets accordingly
● Authored and implemented the marketing and communication plan for Blanchard Springs Caverns
● Managed interagency collaboration with Arkansas State Parks, Keep Arkansas Beautiful, and the History Commission
ADDITIONAL RELEVANT EXPERIENCE
● Content Editor: Business Writing for Hospitality by Vivienne Wildes and Peter Nyheim, Pennsylvania State University, Prentice Hall 2009
● Adjunct Instructor: Hospitality & Tourism, Pulaski Technical College (2010-2012)
● Adjunct Instructor: Hospitality & Tourism, Purdue University & Indiana University (2006-2010)
Courses Taught:
Club Management and Marketing
Cruise Management
Lodging
Intro to Hospitality
Restaurant Management
Beverage Management
Hospitality Marketing
• Sr. Paralegal and IT Consultant for Melasky Law, Houston, TX (2024- present)
Copywriting, proofreading, invoicing, research, writing wills, probate Motions, various Motions, briefs, writs of execution, opening and closing arguments.
PROFESSIONAL ACHIEVEMENTS & INVOLVEMENT
● Recipient of the 2011 Leadership Award (University of Arkansas International Hospitality Management Honor Society)
● Winner of the 2010 Prism Award (PRSA) for the Arkansas audio news release program
● Arkansaskids.com Webaward for 2010 for Best Family Website
● Speaker at multiple industry conferences, including PRSA, Arkansas Broadcasters Association, Arkansas Press Association, National Association of Print Leadership, and National Professional Anglers Association
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