Digital Graphic Designer

Raquel Medina

609-***-**** *******.*******@*****.*** Charlotte, NC Portfolio

PROFILE SUMMARY

Digital Graphic Designer with over 7 years of experience delivering creative and impactful visual content across various digital platforms. Expertise in partnering with marketing and cross-functional teams to develop cohesive design strategies that drive user engagement and support business goals. Proven ability to manage multiple design initiatives, including social media graphics, newsletters, and display ads, while ensuring consistency with brand guidelines. Experienced in leading high-visibility projects for large-scale campaigns, enhancing user interaction, and contributing to significant online sales growth. Skilled in full-cycle creative processes, from concept development to final production, with a strong background in both freelance and in-house design roles across diverse industries. AREAS OF EXPERTISE

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe Marketo Engage

WordPress

Html/CSS

SEO/SEM

Photography

Illustration

Typography

Video Editing

Microsoft Office Suite

Design Principles

Digital Marketing

Brand Consistency

Social Media

Custom Apparel

Graphic Retouching

Attention to Detail

Time Management

Problem-Solving

CORE COMPETENCIES

Digital Content Creation and Management: Expertise in developing impactful digital designs for various platforms, including newsletters, social media graphics, and display ads, while adhering to brand guidelines and delivering content that reaches millions of individuals.

Branding and Visual Identity Development: Proven ability to create and maintain cohesive brand identities across different mediums, from developing logos and product designs to introducing fresh design concepts that enhance visual branding strategies and product discoverability.

Project Coordination and Multitasking: Skilled in managing multiple design initiatives simultaneously, ensuring timely delivery of high-quality projects aligned with business objectives and marketing goals, even in high-visibility or seasonal campaign contexts.

Collaboration and Cross-Functional Teamwork: Strong collaborator, working closely with marketing managers, small business owners, and cross- functional teams to drive design strategies that align with business goals, supporting successful campaigns and promotional efforts.

Creative Problem Solving and Innovation: Demonstrated ability to innovate within design projects, introducing new visual concepts and marketing materials that increase user engagement, drive sales growth, and enhance customer experiences across digital and physical platforms. PROFESSIONAL EXPERIENCE

Inspiration Ministries – Charlotte, NC May 2021 – Present Digital Graphic Designer II

Partner with the Digital Design Manager to create and deliver impactful digital content that supports campaigns, expanding reach to over 3 million individuals per year.

Oversee and coordinate multiple design initiatives, such as newsletters, display ads, and social media graphics, ensuring all projects are delivered on time while adhering to brand guidelines.

Develop and implement visually engaging and consistent designs that improve user interaction across digital platforms, enhancing overall user experience.

Drive the design strategy for high-visibility projects, including seasonal campaigns, collaborating closely with cross-functional teams to ensure alignment with business objectives and branding standards. Metaverse Corporation Jun 2019 – May 2021

Graphic Designer

Worked closely with the Marketing Manager to deliver a high volume of digital marketing collateral, effectively supporting company-wide promotional strategies, and enhancing brand awareness.

Developed and produced dynamic visual content for websites, including banners, digital ads, and email marketing campaigns, which drove significant improvements in user engagement and conversion rates.

Photographed, retouched, and optimized product imagery for online platforms, playing a key role in increasing product discoverability and contributing to substantial growth in online sales performance.

Ensured consistency with brand guidelines across all creative materials, while also introducing fresh design concepts to strengthen the company’s overall visual branding strategy.

Combat Fitness & Performance Jun 2017 – Nov 2021

Freelance Graphic Designer

Developed and executed innovative marketing materials for print, social media, and in-store promotions, driving increased brand awareness and customer engagement.

Collaborated directly with the gym owner to implement marketing strategies through impactful visual communication, including custom apparel design and branding initiatives.

Designed branded in-store banners and fitness-related graphics, ensuring consistent use across digital, print, and event-based platforms to support promotional campaigns.

Led the full-cycle creative process from concept development to final production, ensuring timely delivery of high-quality designs that aligned with company objectives and marketing goals.

BullyFree Gi Company Nov 2015 – Oct 2017

Freelance Graphic Designer

Collaborated with the start-up owner to craft a distinctive brand identity for a martial arts Gi line, including the development of logos, apparel concepts, and product designs.

Executed a comprehensive visual identity strategy that connected with the target market, contributing to a successful product introduction and brand establishment.

Designed an array of high-quality print-ready and digital marketing materials, including promotional graphics and advertising content, which significantly contributed to driving initial sales and enhancing overall brand awareness across various channels.

Maintained consistent engagement with business owner to ensure all creative elements aligned with the brand’s overarching goals and future direction.

VOLUNTEER & INTERNSHIP EXPERIENCE

Friends of the Poor LLC Volunteer Graphic Designer Parker Hill Community Church Volunteer Media Editor Injury Boss LLC Graphic Design Intern

Being Latino Inc. Social Media Content Creator Intern EDUCATION

Bachelor of Fine Arts (BFA) in Graphic Design (Cum Laude) Marywood University Graduated: 2019 Associate of Arts (AA) in Digital Media Arts Mercer County College Graduated: 2012 LANGUAGES

English

Spanish

Brazilian Portuguese

REFERENCES

Available upon request.

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