Creative Advertising Professional
Resume:
Luke Renfro
****.******@*****.***
West Hollywood, CA 90069
LukeRenfro.CarbonMade.com
https://www.linkedin.com/in/adcreator
PROFESSIONAL SUMMARY
- Award-winning creative advertising professional with over 20 years of experience in entertainment marketing
- Expertise in art direction, AV production, copywriting, and brand strategy
- Proven ability to develop and execute high-impact campaigns for top-tier studios, ensuring audience engagement and commercial success KEY SKILLS
- Creative Strategy & Brand Development - Art Direction & Graphic Design
- AV & Interactive Production - Copywriting & Content Development
- Film & Television Marketing - Consumer Engagement & Advertising Campaigns
- Print Production & Packaging - Cross-functional Team Leadership PROFESSIONAL EXPERIENCE
PARAMOUNT PICTURES
Manager, Creative Advertising Home Media (2007-2024) Worked as a creative implant for multiple full service agencies including BOND, InSync Bemis Balkind, REV, and others
- Developed creative campaigns for major franchises including Sonic the Hedgehog, Shrek, Star Trek, Madagascar, and How to Train Your Dragon
- Created marketing strategies for SpongeBob Squarepants, Teenage Mutant Ninja Turtles, and Paramount Presents film collection
- Specializing in ideation, branding, AV, interactive content, social, print production and packaging, ensuring brand equity across all media
- Managed cross-functional collaboration and content from Paramount Pictures, Nickelodeon, CBS, and DreamWorks Animation
- Oversaw creative services including print, promotions, and point-of-sale marketing efforts
STUDIO CITY PRODUCTIONS
Associate Producer/Coordinator (2005-2007)
- Coordinated promotional TV & radio campaigns for Disney, CBS, Sony, and Tribune Entertainment
Luke Renfro
- Managed script-writing, editing, voice-over direction, and network approvals for top-rated shows
- Produced promos for Dr. Phil Show, LIVE! with Regis and Kelly, American Idol THE BUNTIN GROUP
Account Manager (2004-2005)
- Managed national outdoor advertising campaigns for brands including Cracker Barrel, Red Lobster, Ruby Tuesday, Olive Garden, and Travel Centers of America
- Served as the primary agency-client liaison, overseeing campaign execution and presentations
FLIP FILM AND DESIGN
Key Set Production Assistant (2003)
- Supported first assistant director during commercial shoots for summer/fall fashion campaigns
- Facilitated smooth production flow through on-set coordination HONORS & AWARDS
CLIO Entertainment Awards
2018 Bronze Award: Cheech and Chong Up In Smoke 40th Anniversary 2017 Silver Award: The Godfather Trilogy
2014 Silver Award: Under the Dome
2013 Bronze Award: Star Trek The Original Series
EDUCATION
University of Tennessee, Knoxville
Bachelor of Science in Communications Minor: Business & Film Studies
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