Social Media Marketing Director
Resume:
Thomas YM Kim
E *************@*****.***
W www.ThomasKimjpgs.com
Objective
Seasoned Creative/Marketing Director with 15+ years in design and advertising, I excel in driving impactful campaigns and brand evolution. Adept in team leadership and multimedia storytelling, my work blends strategic insight with creative innovation. Explore my journey and portfolio at www.thomaskimjpgs.com. Education
Savannah College of Art and Design (SCAD)
Skills
● Art Direction & Branding: Proven expertise in crafting distinctive brand identities and visual storytelling.
● Leadership Excellence: 15+ years leading and inspiring diverse creative teams across dynamic environments.
● Project Management: Skilled in driving timelines, delivering results, and aligning creative vision with business goals.
● Multimedia Expertise: Mastery in visual narratives through photography, videography, and multimedia campaigns.
● Team Development: Adept at mentoring and managing both in-house and external creative talent to achieve excellence.
Experience
Marketing Director at CERWIN-VEGA! Mar 2024 - Present
● Strategic Marketing Leadership: Executed data-driven marketing strategies across digital, social media, traditional media, and events, driving a 38% YoY increase in user acquisition and 3% monthly growth in organic search.
● Brand Engagement: Developed compelling messaging and optimized social media strategies, achieving a 108% increase in organic social traffic and strengthening audience loyalty.
● Team Development: Led and mentored an 8-member high-performing marketing team, fostering innovation, creativity, and excellence to deliver measurable results.
● Cross-Functional Impact: Collaborated with sales, product development, and finance teams to align marketing initiatives with business goals, boosting referral traffic by 63% YoY.
● Event & Budget Management: Successfully managed major trade shows (CES, NAMM), maximizing ROI and enhancing brand visibility through strategic resource allocation. Marketing Specialist at Pearson Mar 2023 – Mar 2024
● Supported the sales team with effective programs and data analysis to boost performance. Promoted the Pearson Dental brand through marketing campaigns, sales support, and collaboration on impactful materials. Conducted market analysis and drove lead generation via media promotions, email campaigns, and events.
Marketing Supervisor at Hakko Jun 2020 - Feb 2023
● Revitalized the Hakko brand with innovative rebranding, boosting sales by 12% in 2021 and increasing online transactions by 17%.
● Led a dynamic team in executing strategies across social media, email marketing, and AV marketing materials, resulting in a 25% increase in organic web traffic.
● Launched and advanced the company's e-commerce portal, enhancing customer engagement and sales.
● Managed and mentored a team of five marketing and creative professionals, fostering talent and ensuring brand consistency.
● Spearheaded the creation of compelling product imagery and video content, ensuring a cohesive brand identity.
● Actively participated in trade exhibitions and sector events to strengthen market presence and brand awareness.
● Focused on talent development, from recruitment to performance assessment, building a high- performing marketing team.
Senior Multimedia Designer at NHN Global Nov 2018 - Apr 2020
● Led the multimedia department in an e-commerce setting, creating engaging visual content. Developed web videos, animations, 3D models, and composite imagery. Initiated brand development, web design, and video marketing projects. Provided artistic direction across virtual reality, marketing, and UI/UX divisions. Managed collaborations with studios, directing photo and video shoots. Balanced multiple projects under pressure, ensuring cross-functional integration. Implemented innovative multimedia marketing strategies to enhance digital engagement. Associate Creative Director at Wurrly LLC Dec 2016 - Aug 2018
● Led the re-imagination of creative campaigns, ensuring brand resonance
● Steered brand development efforts, creating a unified visual identity
● Orchestrated marketing support, from content creation to product design Sr. Visual Designer at Sony Pictures Dec 2011 - Apr 2016
● Conceptualized and executed design strategies across diverse projects
● Drove UI UX designs, ensuring user-centric experiences
● Spearheaded art management and promotional content creation Lead Artist at Sony Computer Entertainment America LLC Sep 2009 - Dec 2011
● Directed the full spectrum of 2D/3D game content creation
● Led a talented team of artists, ensuring top-tier content delivery
● Streamlined processes for effective asset creation and management 3D Visual Design Specialist Roles
Various roles emphasizing 3D artistry, design, and modeling spanning from March 2006 to August 2009 at companies including XLT, Inc., Meteor games, Electronic Arts, and Mind Control Software.
Contact this candidate