Digital Marketing F B

Steven Greenspan

Kamuela, HI *************@*****.*** 808-***-**** LinkedIn: linkedin.com/in/ chefgspan

This document contains HYPERLINKS to view details, feel free to click. SENIOR OPERATIONS EXECUTIVE GLOBAL LUXURY HOSPITALITY LEADER Professional Summary

Visionary hospitality executive with over two decades of global experience driving performance across ultra-luxury resorts, hotels, and culinary operations. Expert in full-spectrum leadership— from strategic planning and brand elevation to guest experience, digital marketing, and multi- unit revenue optimization. Trusted to transform high-end properties, lead award-winning teams, and deliver exceptional top- and bottom-line results. I turn vision into sustainable, high yield reality. Blending classical hospitality training with digital fluency. Led data driven revenue strategy thru targeted marketing campaigns. Marrying operational excellence with digital tools unlocking guest engagement and financial performance.

- Deep global insight across Asia, U.S., and international Hotels Resorts and F&B operations. Core Expertise

Revenue Strategy Hotel & Resort Operations Digital Marketing Luxury Culinary Arts Leadership Development Guest Experience Pre-Opening & Turnarounds P&L Management Michelin & Forbes 5-Star Standards Team Culture & Talent Building Global F&B Strategy Professional Experience

• Consultant & Taskforce

Gerson Lehrman Group Little Napoli Ryomi 2020 – Present

- Advise on government-discount strategies, operational efficiencies, market analytics, feasibility, pre-openings, digital strategy, and long-term growth models.

- My consulting spans hotel /resorts for Private Equity and Brands.

• General Manager

Hilton Gyeongju, South Korea 2015 – 2023

- Led all operations of a flagship 330-room 5-star resort with $40M in annual revenue.

- Boosted ADR by 22% YoY and occupancy 40% above competition using dynamic yield and brand strategy.

- Reduced COGs and labor costs through purchasing reforms and departmental realignment.

- Delivered 42% F&B revenue growth with data-driven marketing and guest experience enhancements.

•

• Culinary & Hotel Ops Consultant, Winter Olympics Seamarq Hotel, South Korea 2017 – 2018

- Curated for the Michelin Key resort, hospitality execution for Olympic UHNW, VVIPs, NBC, and global dignitaries.

- Increased F&B revenue 40% through strategic event space optimization.

- Elevated service to Forbes 5-Star standards for 130 staff; ADR outperformed forecast by 225%.

- Orchestrated cross-departmental B2B and B2C experience design and delivery.

• Director of Food & Beverage (Pre-Opening)

Kollective Hotels, Sanya Bay, China 2014 – 2015

- Directed all F&B for 250-room hotel, wellness club, and five dining venues.

- Built and trained full team; launched all SOPs, LSOPs, and service culture programs.

• Operations Manager Restaurant Consultant F&B Director Oscar House (China), Azzurro UBX (Mongolia), Gold/Strip House 2008 – 2014

- Drove Michelin-level openings and turnarounds across Asia. Achieved 1 Michelin Star

- Created business plans, led FOH/BOH design, and implemented Forbes-level standards.

- Supported concept development and operational execution for award-winning dining brands.

• Earlier Career

New York, USVI, BVI, Jackson Hole, Hawaii

Key roles at Rock Resorts Jackson Hole/ Caneel Bay/ Little Dix Bay, Hyatt Waikoloa/ Grand Wailea/ Grand Kauai, Hilton, Sheraton and La Cote Basque, building foundational excellence in luxury culinary and hotel operations.

Education & Certifications

- Digital Marketing – Google Digital Unlocked

- B.S., Hospitality Management – University of Massachusetts

- A.O.S., Culinary Arts – Culinary Institute of America

- Certified Executive Chef – American Culinary Federation

- Hilton University Certifications: Hotel Ops, Revenue, Sales, and Marketing

Contact this candidate