Marketing Manager Digital

Jaaziel Dominguez

*********@*****.*** • 956-***-**** • San Antonio, TX

SUMMARY

Digital marketing specialist with over 4 years of experience driving targeted campaigns to increase brand visibility, generate high-quality leads, and optimize digital performance. Proficient in SEO strategies, content management systems, and data analysis. Skilled in managing stakeholder relationships and collaborating with cross-functional teams. EXPERIENCE

Rain The Growth Agency, Product Marketing Manager

Oct 2023 - Present

● Coordinate with creative and media leads to create and execute omnichannel campaigns including aligning messaging with brand voice across email, social media, and search ads.

● Manage third party relationships including working with TV and Audio stations to provide scripts, brand accepted images, and align on schedules.

● Collaborate with the analytics team to provide mid and end campaign reports to key stakeholders and provide optimizations based on the tests that ran during the campaign.

● Review and make edits to all copy across different offline and online channels including landing pages, print insertions, tv scripts, social, etc. PEG Energy Solar, Marketing Manager

Feb 2021 - June 2023

● Coordinated cross-team workflows, including legal, creative, sales, and marketing operations, to ensure successful campaign execution.

● Developed SEO-focused copy for landing pages, product descriptions, and blogs using a content management system (WordPress) to improve organic traffic and search rankings.

● Conducted keyword research and analysis to build relevant content that increased organic website visits 60% and Google Search results by 140%.

● Monitored and analyzed content performance using Google Analytics and CMS reporting; optimized content strategies based on user behavior and engagement metrics. EDUCATION

University of Texas - Austin

Bootcamp Certification • Data Analysis & Visualization • Jun 2021 - Nov 2021 Texas A&M International University

Bachelor of Business Administration • Marketing • Aug 2016 - May 2020 TOOLS

Search Engine Optimization: WordPress, HTML, Yoast SEO, MOZ, Google Search Console Project Management: SharePoint, Monday.com, Trello, Jira, Asana Data Analysis & Visualization: Python, Tableau, SQL, Excel, Google Analytics SKILLS

Brand Marketing • Project Management • Microsoft Office Application • Market Research Search Engine Marketing • Email Marketing • Communication • Relationship Management