Marketing & Demand Gen Director/Manager

David W. Hazeltine

Marketing Management Leader

************@*****.*** • 617-***-****

LinkedIn Profile • Charleston, SC

Dynamic and forward-thinking leader with comprehensive experience in driving full-funnel demand generation and high-impact campaigns across SaaS, financial services, healthcare, nonprofit, and marketing tech industries.

Results-driven professional with a proven track record of crafting compelling short-form copy for emails, ads, and landing pages that accelerate pipeline growth. Adept at leading cross-functional teams, aligning marketing strategies with business objectives, and executing events that enhance brand visibility and engagement. Solid history of serving across both agency and client sides, as well as managing CRM strategy, sales enablement, and integrated content development. Expertise spans B2B and B2C marketing for startups, SMBs, and enterprise-level organizations. Tech-savvy individual, proficient in SaaS Marketing, HubSpot, Marketo, Salesforce, Slack, Asana, JIRA, and Confluence.

Areas of Expertise

Demand Generation & Sales Growth

CRM & Customer Journey Optimization

Strategic Sales & Marketing Management

Social Media Engagement

B2B & B2C Campaign Execution

Copywriting & Content Development

Lifecycle Marketing

Event Strategy & Execution

Brand Strategy Development

Professional Experience

Postalytics, Inc., Rockland, MA

Director of Marketing (Remote)

2024

Established and deployed comprehensive direct mail and digital demand generation campaigns, including creating content and managing distribution to enhance visibility. Directed operations for all marketing functions within burgeoning DMaaS start-up, while holding central reporting responsibilities to CEO. Ensured cohesive integration with company goals by overseeing external agencies for digital advertising, SEO, and content development. Led public relations initiatives and coordinated diverse in-person and virtual events, such as industry webinars and podcasts.

●Achieved a 44% rise in website leads and boosted MQLs by 31% through strategic marketing efforts.

●Enhanced content across web, social media, and industry publications by functioning as primary copywriter/editor.

●Expanded company outreach by conducting comprehensive research to secure speakers for webinars and podcast events.

●Cultivated relationships with integration partners to enhance presence in partner marketing programs and marketplaces.

●Maximized customer journey impact and developed acquisition as well as retention strategies by leveraging HubSpot CRM and advanced technologies to scale lead generation.

Cisco Systems, Inc., San Jose, CA

Principal Manager, Lifecycle Marketing (Remote)

2023

Drove strategic initiatives to advance marketing and organizational growth by interfacing with stakeholders from Panoptica, Open Source, and Calisti to deliver innovative business solutions. Managed nurture and drip campaigns, and established frameworks to enhance product visibility and adoption. Improved customer journeys and access to resources and events by collaborating with product managers and marketing teams to refine websites.

●Standardized policies and procedures to assist customers in adhering to Service Level Agreements.

●Supported Cisco Global Events team through end-to-end event email marketing campaigns covering multiple products.

●Promoted new content and events across industry media via emails, Slack, landing pages, and LinkedIn posts, aimed at targeting diverse audiences.

●Enhanced lead conversion by increasing marketing qualified leads through collaboration with sales teams, resulting in fostering conversion to sales-qualified leads.

●Generated recognizable impact through email campaigns integral to go-to-market plans for new solution introductions at global industry conferences, tradeshows, and webinars.

●Oversaw management and scheduling of communications tools, including the status tracker and JIRA for approximately 11 programs, while managing webinar calendar and email promotions.

Blackbaud, Inc., Charleston, SC

Principal Content Marketing Manager; FinTech & Grantmaking Solutions (Hybrid)

2022

Directed content and communication strategies for Financial Edge NXT and Blackbaud Grantmaking solutions, while engaging with social media platforms, Blackbaud community, and industry partners. Managed account marketing initiatives for enterprise-level prospects and corporate clients. Collaborated with subject matter experts and industry leaders to produce and moderate monthly webinar series focused on thought leadership and product insights.

●Enhanced quality of webinars, blog posts, white papers, and eBooks by facilitating guest speaker recruitment and content provider engagement.

●Generated 70% of marketing leads from inbound channels and exceeded FY2022 goals by 40% through strategic efforts in a new thought leadership webinar series.

●Promoted grantmaking solutions to the foundation market through strategic email campaigns, webinar events, industry conferences, and engagement in the online client community.

●Partnered with the sales team in a sales enablement role to develop and execute Account-Based Marketing (ABM) campaigns that advanced sales-qualified leads through the funnel, resulting in closed/won business.

Blackbaud, Inc., Charleston, SC

Senior Manager, Communications; Corporations & Foundations

Manager, Communications; Corporations & Foundations

2019 — 2022

2018 — 2019

Directed demand generation campaigns to drive awareness and engagement for Corporate Social Responsibility (CSR) solutions across target audiences. Enhanced customer retention and improved Net Promoter Scores (NPS) by collaborating with the Customer Success team to craft impactful monthly client communications and insightful internal reports for leadership.

●Increased sales across additional Blackbaud verticals by conceptualizing and implementing cross-promotion strategies.

●Elevated brand visibility and promoted CSR offerings by curating thought leadership blog posts in collaboration with third-party association partners.

●Optimized the social media content calendar to boost visibility of newly released content, upcoming events, webinars, and conference participation.

Additional experience: Sales, Leasing, & Marketing Consultant (2017 – 2018) at Prime Buick GMC, Hanover, MA, Director of Demand Generation (2016 – 2017) at Pointillist, Boston, MA, Director of Demand Generation Strategy; Investment Services & Global Sales Organization (2011 – 2016) at Fiserv, Inc., Alpharetta, GA & Jersey City, NJ

Additional information will be available on demand.

Education

Bachelor of Arts; Advertising – University of Massachusetts, Amherst, Amherst, MA

Professional Development

Certified GURU Email Specialist

HubSpot Email Certification (Social Media Marketing, Inbound Marketing, Content Marketing, Digital Marketing, Inbound, SEO)

LinkedIn Learning Certificates, Blackbaud (Confronting Bias: Thriving Across Our Differences, ‘What is Scrum?’, Skills for Inclusive Conversations, Communicate to Influence, Branding Your Authentic Self, Beating Procrastination)

Fiserv (Franklin Covey Selling I & II, Client Buying Process, Client Partnering Process, Pragmatic Marketing & Essential Product Marketing, Six Sigma Training)

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