Project Manager Marketing Director

Name: Jeffrey "Gator" Henry

Title: Project Manager Marketing Director CPG GTM Specialist Event Producer

Email: *********@**********.***

Contact no: 980-***-****

Location: Charlotte, NC

LinkedIn: https://www.linkedin.com/in/jeffgatorhenry/

Professional Summary:

Dynamic and results-driven creative leader with over 15 years of international experience spanning Business Development, Business Analysis, CPG Product Development, Project Management (Agile/Waterfall), Marketing.

Lead taxonomy design and implementation, managing controlled vocabularies and content classification across digital ecosystems

Worked extensively with Adobe Experience Platform to enable personalized, data-driven marketing experiences

A versatile professional with a proven track record in roles such as President, Vice President, Marketing Director, Brand Manager, PR Manager, Marketing Manager, Content Producer, DAM Administrator (Bynder SME), Business Analyst, Event Manager, Graphic Designer, and Copywriter.

Expert at managing high-impact projects, budgets, cross-functional teams, and third-party vendors to deliver measurable results. Skilled in blending strategic thinking with creative innovation to craft campaigns, productions, and experiences that drive brand success. Adept at navigating complex challenges with a hands-on, solution-oriented approach

Skills:

Professional: Agile/Waterfall/Zurich Project Management, Product management, Process Improvement, Change Management, Cloud Migration, DAM Administration, SM Advertising/Analytics, Stakeholder Engagement, Business Process and Pricing Analysis, Marketing Strategy, Public Relations, Vendor Management, Budgeting, Budget Management, Resource Management, Media and Content Production and Crisis Management -

Technical: Monday, Bynder, Adobe Experience Manager, Adobe Experience Platform(Adobe Analytics, Adobe Target), Workfront, SharePoint, SmartSheet, Miro, ClickUp, HubSpot, Google Analytics, Adobe Creative Suite, MS Word, Google Drive, Wix, LucidChart, Loom, Quicktime, Pipeline Sales, Lead Ferret, Wondershare, PPT, Excel, ChatGPT, Grok, Synthesia, DropBox, Figma, Meta Ads, LinkedIn Ads, Slack, Hubspot, Teams, Trello, Proposify, Phenom People, SalesForce, WebEx, Zoom, Vimeo, YouTube, Sales Navigator, Adobe Premiere Pro, Final Cut Pro, iContact, Constat Contact, Survey Monkey, MailChimp, Visio, Synthesia AI.

Education:

Academy of Health Sciences, US Army – Equivalent of two associate

Electrical, Electronics and Communications Engineering from USMCCES 1985

Experience:

Fueling My Dreams, Inc., Charlotte, NC March 2025 - April 2025

Marketing & Product Consultant

Strategically advised ownership on comprehensive marketing, communication, and distribution strategies spanning e-commerce, retail, wholesale, and CPG beverage lines. Developed and delivered a detailed, multi- channel plan that received strong praise from stakeholders, positioning the business for significant growth and market expansion.

Designed an actionable CPG distribution roadmap, specifically for beverage products.

Analyzed market trends, customer needs, and competitor offerings to shape the product vision for marketing technology solutions.

Successfully presented strategic recommendations to ownership, receiving high accolades for innovation, clarity, and actionable insights.

Crafted an integrated marketing and communications strategy across all business verticals.

IFF – Remote (New York, NY) Oct 2024 – March 2025

DAM (Bynder) Integration and Implementation Specialist & MARCOM Consultant / Taxonomist

Spearheaded the integration and cloud migration of the Bynder DAM platform, created platform Guidelines, and customized Bynder homepage, ensuring seamless implementation across global teams.

Migrated 8,000+ digital assets from BrandSense, SharePoint, and Media Valet into Bynder applying appropriate metadata and tagging to each asset.

Conducted metadata and taxonomy governance workshops to establish a robust framework for asset categorization.

Facilitate workshops to align marketing department stakeholders on taxonomy strategy and direction.

Lead the design, development, and maintenance of taxonomy and metadata systems for the marketing department.

Delivered comprehensive training for cross-functional marketing department stakeholders, enhancing adoption and operational efficiency.

Collaborated with MARCOM teams to develop workflows, optimizing resource allocation and reducing asset creation turnaround times.

Implemented performance metrics to evaluate DAM usage and ROI, driving continuous improvement initiatives.

Created Data Dictionary- Created multiple enterprise DAM training and branding tutorial videos.

Hooray Health – Remote (Dallas, TX) May 2023 – May 2024

Senior Project Manager (Agile/Waterfall), Marketing

Directed the implementation and integration of Bynder DAM, establishing workflows, metadata governance, and cross-functional alignment, achieving successful enterprise adoption and utilization of Bynder ahead of schedule.

Defined product features to support A/B testing, campaign personalization, and customer segmentation.

Collaborate with stakeholders across marketing, CRM, and engineering to develop features such as campaign orchestration, trigger-based messaging, and real-time analytics.

Enhanced operational efficiency by reducing workflow resource hours by 40% through comprehensive training and governance.

Managed SM content calendar and asset publication approval (LinkedIn, Instagram, FB).

Align taxonomy with content strategy, personalization goals, and user journeys

Established the first PMO, improving scalability and resource allocation across the enterprise.

Collaborated with executives to deliver SWOT analyses and strategic recommendations for enterprise and marketing initiatives.

Collaborated with cross-functional teams to implement AEP solutions, improving campaign effectiveness and customer insights.

Maintain and update Figma-based documentation to reflect taxonomy structures that support personalized experiences

Build content structures that support scalable personalization at enterprise level

Ensure that all taxonomy decisions reflect a deep understanding of user needs and behaviors

Collaborate in cross-functional design teams to embed taxonomy into user experiences

Crafted video SOPs and use-case-specific training PPT decks and conducted training sessions for team members to effectively use Bynder, positioning the company for scalable growth and efficient resource management.

Hewlett-Packard Polycom – Remote (San Francisco, CA) June 2022 – February 2023

Product Owner-Marketing

Managed the publication and versioning of digital assets during the HP buyout and Poly rebranding.- Ensured compliance with metadata and legal requirements across AEM DAM platforms, optimizing asset retrieval.

Directed project workflows and digital asset publication for leading enterprises, leveraging Workfront and Adobe Experience Manager (AEM) to streamline operations and enhance efficiency.

Create modular and scalable taxonomy frameworks that evolve with product growth

Managed end-to-end lifecycle of marketing campaign platforms, from requirements gathering to launch, supporting multi-channel execution (email, push, SMS, social).

Participated in daily Scrum meetings to identify and implement process optimization strategies.- Ensured the accuracy and compliance of hundreds of digital assets during the HP and Poly rebranding by leveraging Workfront reference numbers for precise asset tracking.

Ensure taxonomy aligns with design systems across iOS, Android, and Web platforms

Contribute to strategic planning for design systems and content architecture

Collaborate with product and design teams using Figma to ensure seamless integration of taxonomy into design systems across iOS, Android, and Web

Owned the product roadmap for marketing technology solutions, prioritizing features such as personalized messaging, A/B testing, and performance analytics.

Work closely with marketing and data teams to define use cases that maximize the value of AEP’s data and AI-driven capabilities.

Ensure that all taxonomy decisions reflect a deep understanding of user needs and behaviors

Use Miro boards to visualize complex relationships between content types, metadata, and personalization triggers

Directed project workflows and digital asset publication, leveraging Workfront and Adobe Experience Manager (AEM) to streamline operations and enhance efficiency.

Collaborate with UX researchers to validate taxonomy decisions through user-centered testing and feedback loops

Collaborate closely with UX researchers to validate taxonomy through user testing and feedback

Managed the upload and publication of video content to the Poly/HP YouTube channel, applying comprehensive metadata and adhering to strict guidelines.

Cigna – Remote (Bloomfield, CT) June 2022 – October 2022

Product Owner- Campaign Marketing Strategist / Taxonomist

Played a crucial role in rebranding initiatives for HR marketing campaigns, updating over 100 email templates to reflect new brand guidelines.

Publish SM ads to LinkedIn and YouTube, conducted platform analytics to evaluate ROI.

Coordinated with enterprise recruiters to budget, craft, and schedule job advertisements on prominent social media platforms, ensuring alignment with strategic goals.

Led product development initiatives to enhance AEP features like Customer Journey Analytics, improving campaign performance tracking and decision-making.

Create documentation and governance for taxonomy standards and usage

Use tools like Figma and Miro to visually communicate taxonomy within UX flows

Redesigned and rebranded an enterprise website using Phenom People and SharePoint, updating 30+ pages to align with industry standards and modernizing the Military and Veterans recruiting page to reflect the refreshed brand identity.

Collaborate in cross-functional design teams to embed taxonomy into user experiences

Apply UX principles to inform taxonomy structure and categorization

Designed and implemented UI/UX improvements for recruitment pages, increasing candidate engagement.- Analyzed campaign performance.

Prestige Marketing Group – Remote (San Diego, CA) January 2022 – May 2022

Senior Project Manager

Conducted in-depth analysis of organizational operations and workflows, identifying inefficiencies and presenting actionable insights to the CEO, culminating in the integration of new operational software.- Developed comprehensive project plans, delineating scope, allocating resources, and establishing timelines to secure successful project outcomes.- Led change management initiatives, facilitating the smooth transition to new enterprise operations software, including process mapping and managing system interdependencies.

Crafted video SOPs and conducted training sessions for team members on the effective use of newly implemented project management tools, positioning the company for scalable growth and efficient resource management.

Support design thinking processes by building Miro flows that incorporate taxonomy insights into user journeys and experience mapping

Development and execution of marketing product strategies, improving customer acquisition and retention through data-driven insights and innovative feature development.

Conducted analysis of the current state of business operations and presented findings and recommendations to the owner.

Spearheaded the successful cloud migration to a new project management software platform (from Trello to ClickUp), resulting in a 30% increase in production efficiency

Camp Frontier – Remote (Riverview, FL) February 2021 – June 2022

Contract: Marketing Manager/ Product Manager

Managed redesigning/rebranding of the organizations website using Wix platform and following industry standards.

Created all video and graphic content across SM channels (IG, X, Meta, YouTube), ensuring high-quality visual and written content.

Led end-to-end product development for marketing technology solutions, from conceptualization and requirements gathering to post-launch optimization, ensuring alignment with business and customer goals.

Support UX research through structured content labeling and user behavior mapping

Orchestrated a comprehensive website overhaul, conducting keyword analysis, SEO optimization, incorporating proofreading, persuasive copywriting, and innovative graphic design to enhance user engagement.

Spearheaded SEO management and optimization, significantly increasing website visibility and traffic.

Directed video production for marketing campaigns, social media channels, and website features, ensuring high-quality visual content, driving engagement and conversions.- Pioneered a strategic marketing strategy that propelled a 36% increase in annual sales, setting a new benchmark for company revenue.- Created and managed social media posts, including graphic design, copywriting, and SEO

Superfici America – Concord, NC September 2018 – November 2021

Marketing Manager, North America

Increased lead generation by 300% through strategic marketing and B2B business development initiatives.

Directed the redesign and rebranding of the enterprise website, enhancing user engagement and SEO.

Developed a live multi-camera product testing studio, maintaining sales momentum during the pandemic.

Developed, created all content for, and managed all omnichannel marketing initiatives for North America.

Audited Google Ads campaigns and adjusted ads to maximize Quality Score and ad spends and protect account using recommended protocols and adhering to policies for Google LSAs and MPRs. - Formulated B2B tactical product marketing strategies during the Covid lockdown, resulting in a 60% increase in product sales.

Created all sales and marketing assets (print and digital) including copywriting, graphic design, and video production for all campaigns in alignment with the company brand guide and core values (product catalogs, brochures, sales sheets, event and trade show signage, facilities and machine signage, display ads, SM ads, website, blogs, press releases, advertorials, and trade show marketing campaigns).

Managed tradeshow participation across North America, driving lead generation and achieving year over-year sales growth.

Managed SM content calendar and ads (YouTube, LinkedIn, Google) using channel analytics to evaluate ROI and campaign effectiveness.

Instituted new marketing avenues, generating $4M in additional revenue.

Managed all brand imaging, negotiating gratis product promotional features in industry trade publications.

Managed third-party vendors contracting with marketing department.

RR Donnelley Digital Solutions Group – Pineville, NC August 2016 – March 2017

Project Manager Business Analyst III Operations Manager

Guided cross-functional teams to evaluate workflow processes and software in e-Commerce and print, enhancing operational efficiency and reducing costs.

Managed the integration and transition of client-facing software, ensuring alignment with business needs and facilitating user acceptance testing and deployment.

Maintained oversight of system updates, validating change requests to ensure compliance with business rules.

Identified new business opportunities and operational savings, resulting in a 20% increase in annual revenue.

Delivered cost-saving proposals through comprehensive business analysis, achieving a significant +10% ROI.

Successfully integrated Capture One software conducting user testing, achieving stakeholder buy-in, leading to streamlining digital asset management and improving project delivery timelines.

Conducted pricing analysis and presented findings to senior leadership, leading to a national price restructuring across all DSG facilities.

Managed RFPs and vendors relative to IT implementation and facility operations.

Participated in bi-monthly P&L calls, identifying overlooked operational costs and enabling organizational restructuring.

Lightwalker Entertainment Prolific Pictures – USA May 1994 – Oct 2015

President and Owner

Produced and directed over 300 branded content broadcast television segments for global brands such as the United Nations, the Canadian Government, Rain-X, British Petroleum, Shell, and others.

Developed compelling pitch materials, assembled motion picture project packages, and forged strategic business relationships with networks, distribution companies, and film studios to secure financing and distribution opportunities.

Managed high-profile events and music promotions featuring artists like Billy Idol and Wang Chung.

Negotiated partnerships and media coverage, increasing brand visibility and market share by 25%. - Created sponsor proposals and secured sponsorship dollars from brands such as Evian, Miller Lt, NY Seltzer, and others.

Created, Executive Produced, Produced, Directed, and Edited 20 hours of broadcast television.

Production Manager for the 2006 Palm Beach International Concours d’Elegance and the 2008 RM Auctions Classic Car Auction.

Managed multiple vendors, off and onshore, for various motion picture, television, entertainment, and corporate events and trade shows, as well as third-party vendors for marketing, advertising, transportation, security, and other project requirements.

Developed relationships with ET (Entertainment Tonight) to feature John Tesh and secure prime-time segments.

Writer for commemorative coin infomercial campaign for DirecTV.

Intro speech writer for the Bronko Nagurski awards.

Production Manager for the “TearDrop Putter” infomercial with Jim Palmer on the Golf Channel.

Production Manager for Disney’s 101 Dalmatians Happy Meal toy campaign for McDonald’s.

Developed and implemented PR strategies that increased brand visibility and market share by 25%.

Creator and Producer of “EdenQuest” starring Pamela Anderson and Anna Nicole Smith.

Developed relationships with merchandising companies to secure premium branded licensing deals for motion picture and television projects.

NOTABLE ACHIEVEMENTS:

Developed key business relationships in Moscow, Berlin, USA, and Kyiv to secure a PO for 120 episodes of an original television production valued at $15M. Represented organization at international tradeshows.

Facilitated $4M in additional revenue through innovative marketing strategies at Superfici America.

Secured a major distribution deal for a proprietary alcoholic beverage with E&J.

Successfully migrated and optimized digital assets for global enterprises during high-stakes transitions.

Utilized crisis management skills to save a team members life and prevent the cancellation of two major projects saving $1.5M in lost revenue.

Spearheaded the creation and development of four original consumer packaged goods (CPGs) across the novelty, food, and beverage sectors—Cordova Rose Sour Dough Pancakes, Gatorita (alcoholic beverage), Flav-O-Whip, and Scripture-In-A-Flash—resulting in successful national distribution contracts with leading brick-and mortar and online retailers.

ADDITIONAL EXPERIENCE:

VP, Production & PR, TRK Emmanuel – Kyiv, Ukraine: Led international media operations and business/ strategic partnerships development during a two-year contract.

Events Manager: Produced and managed high-profile events for corporate and entertainment clients, achieving measurable business outcomes.

Contact this candidate