Social Media Event Planning

MICHELE A. PALMER

* ********* *** *********, ** *1606 (774) 513- 0632 **************@*****.***

PROFESSIONAL SUMMARY

A result-driven Director of Marketing and Event Planning with extensive experience in trade show management and corporate events. Proven track record of successfully managing multiple trade shows both domestic and internationally. Specialize in coordinating campaigns for the successful launch of new products. Effective communicator with excellent interpersonal and organizational skills. Recognized as a skilled problem solver through a diplomatic approach to problem-solving. Experience successfully maintaining yearly event budgeting. Use strong interpersonal communication skills to convey information to team members. Skills & Competencies:

● Budget Management

● Project Management

● Vendor Relationship Management

● Communication (written & oral)

● Contract Negotiations

● Social Media Marketing

● Event Planning and Execution

● Team Management

● Email Marketing

● Cross Functional Communication

● Leadership

● Critical Thinking

● Microsoft 365

● Teams and Zoom meetings

● Adobe

● Process leads from events

PROFESSIONAL HISTORY

Marketing Specialist 2024 – 2025

Peak Technologies, Littleton, MA

● Oversaw and executed marketing events to include researching venues, pricing, booking, and coordinating all logistics to present Peak Technologies capabilities as a best-in-class market leader while working within the designated event budget.

● Developed invitations, presentations, and any other necessary support for 4 major events and 30 additional events during a calendar year. All leads were gathered and sent to be filtered and distributed to sales teams across the country.

● Oversaw Peak Technologies’ Executive Briefing Center which catered to channel partners and customers to show case Peak Technologies solutions for managed mobility, mobile workforce, RFID. Providing customers an opportunity to become better acquainted with a trusted provider of end -to-end digital supply chain services.

● Managed sponsored vendor funding, prior approvals and claims processing. Vendors would reimburse the company’s spend each event where their products were showcased, saving Peak Technologies thousands of dollars each quarter, capturing more leads and adding to the total yearly revenue.

● Partnered with the sponsored vendors marketing team to assist in sales aid creation, development of collateral and production of products to enhance Peak Technologies brand awareness as the most trusted supplier of service solutions ensuring continued revenue streams.

Michele Palmer Resume (774) 513- 0632 Page 2 of 2 Director of Program 2023 – 2024

Liberty Adult Day Healthcare Center, Hopkinton, MA

● Directed a team of up to 20 employees to ensure smooth operations and to maintain compliance of client to staff ratio in line with state regulations.

● Created a specialized Memory Care program that ran five days per week, this provided unique experiences for our Alzheimer’s and dementia clients and their families.

● Recruited, interviewed, hired, and trained new employees to ensure staff were aligned with organization and program culture and objectives. Greatly improving employee retention and program quality.

● Completed annual staff performance reviews. Held weekly staff meetings to inform staff on any new updates regarding rules regulations change in client’s status. Empowering employees to feel confident in expectations and overall company goals.

● Created, reviewed, and updated all program policies and procedures to follow state guidelines. Which allowed for MassHealth reimbursement to the company.

● Ensured program followed all DPH, CACFP, and MassHealth regulations avoiding citations from inspectors and regulators.

Marketing Coordinator 2018 – 2023

Gentex Corporation, Manchester, NH

● Oversaw trade show schedule/corporate event planning. While managing a $1.5MM trade show budget which helped to show state-of-the-art capabilities.

● Coordinated logistics to ensure demo equipment/display properties arrive on time for each event, guaranteeing all demo equipment was on time and available to showcase for each event.

● Traveled and attended major trade shows to oversee the building exhibition booths which allowed the sales team to focus exclusively on showcasing the equipment to existing and potential customers.

● Managed inventory, including a $500K swag budget, state-of-the-art demo equipment, updated graphics, display properties and collateral. Close inventory monitoring kept costs down and reduced waste and obsolescence.

● Tracked corporate memberships and associations to align with major event requirements for event participation.

● Reconciled Concur for each trade show to ensure alignment with yearly marketing budget and aligning trade show spend appropriately.

ROLES PRIOR TO 2018

Community Liaison, AROUND THE CLOCK HOME HEALTHCARE, Worcester, MA Marketing Assistant, CAREGROUP PARMENTER HOME CARE & HOSPICE, Watertown, MA Activities Director, AGING WELL ADULT DAYCARE, Marlborough, MA Activities Director, CRESCENT MANOR REST HOME, Grafton, MA Anesthesia Technician, UMASS MEMORIAL MEDICAL CENTER (UMMHC), Worcester, MA Education

MA Master of Business Administration (MBA)

Clark University Worcester, MA

Bachelor of Science - Marketing

Southern New Hampshire University Manchester, NH, Cum-Laude Associate of Science- Travel Tourism/Business Management Bay State College Boston, MA

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