562-***-**** · **************@*****.***
MELISSA LOPEZ
PROFESSIONAL EXPERIENCE
STRENGTHS AND EXPERTISE
Dedicated and analytical senior at California State University, Los Angeles, pursuing a Bachelor’s degree in Business Administration with a concentration in Marketing and a minor in General Psychology. Demonstrates a strong foundation in marketing principles, consumer behavior analysis, and strategic planning. Committed to applying academic knowledge and research skills to contribute effectively to a professional marketing role. Poised to leverage a comprehensive understanding of market dynamics and psychological insights to drive successful marketing initiatives and organizational growth. Marketing Strategy Development
Consumer Behavior Analysis
Effective Communication
Digital Media Proficiency
Collaborative Teamwork
Effective Communication
Marketing Intern
Maria’s Bar & Grill
September 2023- Present
Executed social media strategies, contributing to a 40% increase in engagement across platforms. Create and schedule 30+ social media posts, leading to a 30% growth in follower count. Supported the design and distribution of promotional materials Boosting customer awareness and increasing foot traffic by 25% during events. Front of House Shift Lead
Maria's Grill – Downey, California
August 2021 – Present
I manage daily restaurant operations, boosting service standards and team performance. Coordinated a team, handled customer service issues, and resolved operational challenges, which improved overall customer satisfaction scores by 15%.
I led training programs that increased team efficiency, resulting in a 20% reduction in service time and a 10% rise in positive customer feedback.
Monitor inventory levels and process orders, ensuring stock levels are maintained at 95% to support smooth operations.
Peer-Led Undergraduate Studies Leader
California State University, Los Angeles – Los Angeles, California August 2022 – May 2023
Led peer study groups for Quantitative Mathematics, using creative teaching methods to boost student performance.
My interactive sessions and one-on-one tutoring improved student grades by 20% and enhanced understanding.
Developed and customized educational resources to fit different learning styles, leading to a 25% increase in overall student comprehension.
Barista
Starbucks – Cerritos, California
June 2020 – August 2021
Provided exceptional service in a fast-paced setting, ensuring customer satisfaction with quick and friendly interactions.
Efficiently handled daily operations, including store cleanliness, inventory management, and cash handling. Created a welcoming atmosphere and built strong customer relationships, which boosted customer loyalty and enhanced the store's reputation.
Strong interpersonal skills
Proactive and self-motivated
Exceptional organisational skills
MEMBERSHIPS AND LEADERSHIP POSITIONS
University Student Union Board of Directors
Board Member, August 2023- Present
Collaborated with peers to enhance student services and activities. Participated in decision-making processes affecting student life on campus. Search Committee, University Student Union
Board Member, November 2023- February 2024
Contributed to the recruitment and selection process for an Executive leadership positions within the Student Union.
National Society for Leadership and Success
Member, August 2021- May 2022
Focused on developing leadership skills and fostering community engagement. National Society for Collegiate Scholars
Member, August 2021- May 2022
Recognized member dedicated to academic excellence and community service initiatives. HONORS AND AWARDS
Dean's List
Achieved academic excellence in the following semesters: Fall 2022, Spring 2022, Fall 2023, and Spring 2023 CERTIFICATIONS
Hootsuite Platform Certification
Hootsuite
Issued: December 2023
Credential ID: 89184001
SEO: Optimize Your Social Media Profiles
Issued: October 2023
Skills: Search Engine Optimization (SEO), Social Media Optimization (SMO) Social Media Marketing: Managing Online Communities LinkedIn
Issued: October 2023
Skills: Social Media Marketing
What Business Leaders Need to Know about Web3 (+ Metaverse) LinkedIn
Issued: August 2023
Makeup Artist Certification
COSMO MAKEUP ACADEMY
November, 2021
Gained expertise in makeup application techniques, color theory, and client consultation.