Business Analyst Team Leader

Peiyan Ye

*********@*****.*** +1-813-***-****

Education

Northeastern University, USA 2023 – 2024

Master's in Business Analytics

University of South Florida, USA 2020 – 2023

Bachelor's in Psychology

Minors: Business Analytics and Information Systems Internship

Experience

Project

Smart Outdoor Equipment Design & Market Analysis, Boston August 2024 – January 2025 Team Leader

• Designed a smart hiking shoe combining multi-sensor technology with eco-friendly scent release for wildlife deterrence.

• Conducted market research using data analysis methods to identify consumer preferences.

• Utilized Python and Excel for market data analysis, quantifying user demands for feature prioritization.

• Achieved Top 3 team evaluation during a simulated product assessment and received commendation from mentors.

Holy Cow Ice Cream Sales Analysis & Forecasting Project, Boston January 2024 – May 2024 Team Leader

• Executed data cleaning and preprocessing, ensuring analysis accuracy.

• Created dynamic Tableau visualizations to illustrate sales trends and patterns.

• Analyzed peak sales periods and provided actionable insights for data-driven decisions.

• Identified promotional targets based on customer preferences, optimizing inventory management through trend predictions.

Skills

Proficient: PowerPoint, Excel, Python, PowerBI, Tableau (Data Mining & Visualization), Axure; Competent: R, SQL, SPSS, C#

Languages Fluent: Mandarin, Cantonese Proficient: English Johnson Controls (China) Investment Co., Ltd., Shanghai Summer 2024 Project Analyst Intern, Project Department

• Provided data support to optimize operations across manufacturing, logistics, and sales departments.

• Conducted daily data validation and analysis, resolving anomalies and coordinating interdepartmental workflows.

• Enhanced data collection processes and visual reporting using Excel, increasing data accuracy and operational efficiency.

Mininglamp Technology Guanzhou Summer 2022

Business Analyst Intern, Marketing Department

• Analyzed data related to Nestlé brand awareness and public discussion trends.

• Evaluated factors influencing brand discourse, monitoring feedback, and identifying strategic adjustments.

• Processed and visualized data using Excel and Python, generating actionable daily reports.

• Delivered valuable insights to enhance Nestlé’s market responsiveness, improving team collaboration efficiency.

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