Sr. Director of Compliance Transformation and Engagement

Kimberly Erskine

856-***-**** ***********@*****.*** 201 West 3rd Ave. Runnemede, NJ 08078

Results-driven digital marketing professional with 13 years of experience leading strategic campaigns that engage audiences and deliver measurable results. I specialize in crafting compelling content, optimizing cross-channel communication, and driving brand awareness through innovative digital strategies. With a strong background in storytelling, data analysis, and audience engagement, I bring a creative yet analytical approach to every project, helping organizations connect with their communities and achieve their goals.

Experience

FEB '24 - PRESENT

Sr. Director Compliance Transformation and Engagement Jefferson, Philadelphia, PA

Led the enterprise-wide development and launch of Jefferson’s first-ever fully digital Code of Conduct, transforming it into an interactive, searchable microsite. This innovation enabled data tracking on user engagement, which now informs tailored compliance communications, education, and training across 32 hospitals, 700+ outpatient sites, and a university.

Designed and implemented a dynamic, quest-themed Code of Conduct training module, reaching over 60,000 employees with a creative, multi-channel rollout strategy. Achieved an impressive 80% enterprise-wide completion rate within six months, setting a new standard for engagement and education in compliance.

Spearheaded a high-impact March Madness engagement strategy that creatively aligned with the Thomas Jefferson University basketball teams' playoff run. This initiative introduced the compliance team to new audiences, opened discussions on key topics like Title IX, and won the team its first-ever Innovation Award at the 2024 Compliance Officer’s Forum in Washington D.C.

Leverages real-time data from Jefferson’s Alert Line and identified risk areas to shape communications and engagement strategies, ensuring proactive issue resolution and adherence to Department of Justice standards for effective compliance programs.

Leads integration efforts with Lehigh Valley Health Network (LVHN) and Jefferson Health Plans (JHP), aligning communications, training, and engagement strategies to ensure a unified and consistent compliance culture throughout the evolving Jefferson enterprise.

Manages a team of three compliance specialists, guiding systemwide engagement and compliance efforts while fostering collaboration across all departments and regions.

Serves as a key member on several enterprise-wide committees, including the Education Council, Culture Consortium, Policy Committee, and Meetings Enhancement Committee, contributing strategic insights to improve culture, communication, and governance.

Oversees and maintains seven compliance-owned policies, and collaborates with departments across the organization to ensure policy alignment with the Code of Conduct, legal requirements, and enterprise values.

Played a pivotal role in the rollout of Jefferson’s updated organizational values, ensuring messaging and implementation efforts were strategically aligned with the Code of Conduct and broader cultural goals.

Develops and delivers strategic campaigns, including the enterprise-wide “Speak Up” initiative, to promote safe reporting through multiple channels while reinforcing a culture of trust, transparency, and non-retaliation.

Writes, edits, and reviews compliance communications and documents, ensuring clarity, consistency, accessibility, and alignment with the Jefferson brand and voice.

Successfully led the migration of departmental content to a new intranet platform, improving user experience and maintaining seamless access to essential compliance resources.

AUG '23 - FEB '24

Sr. Social Media Specialist Antenna Group, Remote

Managed organic social media strategy for large global corporations.

Collaborated with the PR team to identify, share, and promote news stories and events.

Served as a client-facing professional, cultivating and managing relationships with key stakeholders.

Generated comprehensive reports based on social media metrics, encompassing engagement, reach, impressions, and overall ROI.

Collaborated with social media influencers to enhance brand visibility and reach.

Oversaw community management efforts to foster engagement and maintain a positive online presence.

Crafted engaging written content for various platforms and audiences.

Worked closely with the design team to create visually compelling assets, including photos, videos, PDFs, gifs, etc.

Conducted thorough hashtag research to optimize content discoverability.

Proficiently utilized platforms such as Facebook, Twitter/X, Instagram, and LinkedIn to implement and optimize social media strategies.

APRIL '21 - AUG '23

Social Media Team Lead Stream Companies, Remote

Spearheaded and optimized paid social media campaigns for multiple auto groups nationwide, leveraging AI tools to enhance operational efficiency.

Directed a small team of social media strategists, fostering collaboration and ensuring effective campaign execution.

Fulfilled the role of a workplace buddy, providing a welcoming environment for new hires and promoting a positive team culture.

Regularly conducted comprehensive monthly reports on key performance indicators (KPIs) to assess campaign effectiveness and identify areas for improvement.

Formulated strategic recommendations based on data analysis and industry trends to drive continuous improvement in campaign performance.

Executed paid advertising initiatives on META platforms (Facebook and Instagram) and TikTok, ensuring targeted and impactful outreach.

Collaborated with Facebook support for troubleshooting, resolving issues promptly to maintain seamless campaign operations.

JUN '16 - APR '21

Web Content Coordinator II Penn Medicine, Philadelphia, PA

Led health and wellness newsletter management, ensuring timely and engaging content delivery.

Wrote SEO-optimized articles and blog posts, enhancing online visibility.

Utilized SiteCore for efficient content management and publication.

Posted compelling organic social media content, employed social listening for audience insights.

Managed community engagement via Sprinklr, responded to messages and comments promptly.

Conducted interviews with physicians, medical professionals, and patients for authentic content creation.

Identified and shared impactful patient stories and user-generated content (UGC) to humanize the brand.

Education

MAY '23

Doctor of Philosophy (Ph.D.) in Communication

Liberty University, Online GPA 4.0

DEC '18

Master of Arts (M.A.) in Writing

Rowan University, Glassboro, NJ GPA 4.0

DEC '12

Bachelor of Arts (B.A.) in English & Writing Arts

Rowan University, Glassboro, NJ

MAY '10

Associate in Arts (A.A.) in English

Gloucester County College, Sewell, NJ

Authored dissertation: "Developing Interpersonal Relationships Between Deaf and Hearing People Using Instagram."

Authored memoir: "Lend Me Your Ears: My Journey as a Deaf Girl in a Hearing World."

Member of Teaching Experience Program (TEP).

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