Digital Marketing Social Media

Hooman Mirahmad, Ph.D

Carey Business School, Johns Hopkins University

** ****** **, *********, ******** 20850

Tel: +1-979-***-**** Email: ********@***.***

Education:

Ph.D. in Business Administration (Quantitative Marketing), Texas A&M University, USA (2019)

M.B.A. University of Tehran, Tehran, Iran (2014)

B.S. in Industrial Engineering, Iran University of Science and Technology, Tehran, Iran (2011)

Professional Experience:

Consulting Projects:

Siemens Digital Industries (March 2025- Present)

oConsultant on the project of applications of Digital Threads to convey a joint message across the sales teams and influence partners.

Kaiser Permanente (March 2025- Present)

oConsultant on the projects of increasing second sale engagement and engagement improvements across NextGen customers

Johns Hopkins University – Carey Business School (June 2022-Present)

oAssistant Professor in the marketing group: Responsible for teaching Integrated Digital Marketing, New Product Development, and Pricing Analysis to graduate students.

oRedesigning Digital Marketing course

oGuiding more than 150 Student Digital marketing projects in different areas such as SEO, PPC, and Social Media Marketing. Actively doing Research in SEO, PPC, and Content Marketing.

oGuiding more than 500 Student new product development and product management projects from ideation to launch and commercialization.

oConducting impactful marketing research in the area of customer analytics publishable in top marketing journals. (Using different statistical/econometrics/ML models including NLP, Difference-in-Difference, Time-series analysis, Causal Inferences, Deep Learning, etc.)

Towson University – College of Business and Economics (Aug 2019-May 2022)

oAssistant Professor in the marketing department: Responsible for teaching Marketing Research, developing and teaching the courses Advanced Digital Marketing, and Consumer Sentiment Analysis (Which I developed myself)

oGuiding more than 300 student projects in Marketing research from problem definition, to statistical analysis interpretation and finalizing a report.

oConducting impactful marketing research in the area of customer analytics and digital marketing publishable in top marketing journals. (Using different statistical/econometrics/ML models including NLP, Difference-in-Difference, Time-series analysis, Causal Inferences, Deep Learning, etc.)

oHandling customer data in different format including online reviews and social media chatter and conducting text analysis on the data.

oA member of Teaching Excellence Committee: Responsible for the education and growth of other faculty members in both teaching and research

oNowyad Group (Aug 2017 – December 2019)

oDigital Marketing Manager: Working on the Instagram Account and growing it to 60K Followers with 5% engagement for each post.

Texas A&M University – Mays Business School – Marketing Department (Aug 2014- Aug 2019)

oGraduate Research Assistant: Responsible for data analysis and conducting marketing research using Stata, Python, R, and SAS.

oRunning different statistical/econometrics/ML models on the customer-level/firm-level data (including NLP, Difference-in-Difference, Time-series analysis, Causal Inferences, Deep Learning, etc.)

oTeaching Marketing Research course to Undergraduate students.

University of Tehran - School of Management (Jul 2013- Jul 2014)

oSchool of Management Growth/Development Research Team Member: Responsible for redesigning the curriculum for the school of management graduate programs.

Baran Institute of International Communication (Dec 2011-Jul 2013)

oMarketing Manager and Organizational Development Practitioner: Responsible for analyzing the data of over 2000 students using statistical methods (Regression, t-test, ANOVA) and visualizing and extracting meaningful insights from them. Suggesting Marketing Strategies based on the analysis

Professional Certificates:

UC Davis: Advances Content and Social Tactics to Optimize SEO 2025

UC Davis: Google SEO Fundamentals 2024

UC Davis: Optimizing a Website for Google Search 2024

UC Davis: Introduction to SEO 2024

Google: Foundations of UX Design 2025

Google: Attract and Engage Customers with Digital Marketing 2025

IBM: Product Management Essentials 2025

IBM: Product Management: Building AI-Powered Products 2025

IBM: Data Science Orientation, Published by Coursera 2022

IBM: Tools for Data Science, Published by Coursera 2022

IBM: Data Science Methodology, Published by Coursera 2022

IBM: Python for Data Science and AI

IBM: Python Project for Data Science

Skills:

Python: Text mining (NLP), Scraping, Machine Learning (Topic modelling, Deep Learning, etc.). Libraries: TensorFlow, TextBlob, BeautifulSoup, Selenium, Gensim, PyTorch, NLTK, pandas, Numpy, scikit-learn, etc.

Expert in both qualitative and quantitative research methods.

SEO, Content Marketing, PPC, Social Media Marketing, Engagement Specialist, Email Marketing, Technical SEO

Stata: Econometric models (Quasi-experiment, time series, regression, etc.)

SAS: Econometrics, Machine Learning

R: Visualization, Econometrics, Machine Learning

MS EXCEL: Visualization, Pivot Tables, etc.

Tableau: Data Analysis, Visualization, Business Intelligence

New Product Development, Product Management, Product Lifecycle, Pricing Analysis, A/B Testing, Agile methodology

Canva, PowerPoint, Photoshop

Sales, Negotiation, Business development, Lead conversion

Marketing Research, Quantitative/Qualitative Research, Surveys, Interviews, Data Analysis

Publications:

Golmohammadi, Alireza, Dinesh Gauri and Hooman Mirahmad (2022) “Industry

Competitiveness and the Return on Service Companies’ Social Media Communication:

A Large-Sample Cross-Industry Examination,” - Journal of Service Research

Aghaie, Sina, Amirali Javadinia, Hooman Mirahmad, and Saeed Janani (2022),

“Incumbent’s Response Strategy and a New Entrant’s Market Exit: The Moderating

Role of Relational Market-Based Assets,” - Journal of Business Research (146), 251-263.

Thomas, Veronica, Hooman Mirahmad, and Grace Kemper (2022), “The Role of Response

Efficacy and Risk Aversion in Promoting Compliance during Crisis,”, Journal of

Consumer Affairs

Darani, Milad Mohammadi, Hooman Mirahmad, Iman Raoofpanah, and Chris Groening (2023), "Managerial responses to online communication: The role of mimicry in affecting third-party observers’ purchase intentions." Journal of Business Research 166

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