Digital Marketing Specialist

Contact

+971-********* (Mobile)

*************@*****.***

www.linkedin.com/in/vasanth-

kumar-subbaraman-422163102

(LinkedIn)

Top Skills

meta ads

youtube ads

Twitter Ads

Certifications

Google Ads Certifications

AI-Powered Performance Ads

Certification

Digital marketing

Honors-Awards

Successfully managed and

optimized over 40 campaigns

daily, leading to a 25% increase in

conversions and a 30% boost in lead

generation within the first year.

Effectively handled 7 Google Ads

accounts with a monthly budget of

Rs. 13L, achieving a 20% reduction

in CPA and a 35% increase in ROI.

Collaborated with the Google

Support team, identifying and

leveraging new campaign

opportunities that resulted in a 50%

increase in campaign effectiveness.

Implemented strategic targeting

and optimization, enhancing product

data performance on Merchant

Centre by 40%.

Conducted comprehensive

A/B testing and data analysis,

leading to a 15% improvement in

ad quality scores and landing page

conversions.

Vasanth Kumar Subbaraman

Experienced Digital Marketing Specialist SEO & Google Ads Expert

Driving Growth through Strategic Marketing Initiatives Chennai, Tamil Nadu, India

Summary

As an accomplished Digital Marketing Specialist with over three years of experience, I excel in driving significant advancements in market share, brand recognition, and revenue through strategic marketing initiatives and efficient campaign management. My expertise lies in managing robust Google Ads campaigns, where I consistently deliver substantial improvements in conversions, lead generation, and ROI.

I possess a deep proficiency across a diverse spectrum of digital marketing, including comprehensive SEO practices (On-Page, Off-Page, and Local SEO), PPC campaigns, Google Analytics, YouTube SEO, and innovative Social Media Marketing strategies. My analytical abilities extend to evaluating performance metrics, conducting extensive keyword research, and deploying optimization strategies that consistently meet and surpass challenging business objectives.

With a strong background in utilizing SEMRush for nuanced keyword tracking and SEO strategy refinement, I've successfully leveraged my technical and advertising skills to craft impactful marketing campaigns and content strategies that resonate with target audiences and drive engagement.

What truly sets me apart is my blend of creative development, team collaboration, effective communication, and problem-solving skills, underpinned by a strong technical acumen. This unique combination has been instrumental in my ability to thrive in fast- paced environments and deliver results that contribute to the overarching success of the business.

Experience

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Ultra Pixel Information technology

Influencer Marketing Specialist

September 2024 - Present (9 months)

Dubai, United Arab Emirates

Key Responsibilities:

Technical SEO & Audits:

Conduct in-depth SEO audits and implement actionable fixes using tools like GA4, Google Search Console, Semrush, and Screaming Frog. Lead technical optimization strategies to enhance crawlability, indexation, and Core Web Vitals performance.

On-Page & Off-Page SEO:

Optimize website content and structure for targeted keywords to improve SERP rankings.

Execute advanced off-page strategies including outreach, backlink acquisition, and authority building.

SEO Reporting & Analysis:

Delivered detailed SEO reports, performance dashboards, keyword tracking, and competitor analysis to inform ongoing strategy. Performance Marketing (Paid Ads):

Managed ROI-driven ad campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, Snapchat, Twitter, and Truecaller for fintech brands like WEGOFIN and RUGR.

Content Strategy & SEO Copywriting:

Created and optimized SEO-focused content tailored to fintech and iGaming audiences, aligned with brand goals and compliance standards. Niche Campaigns & Outreach:

Managed Telegram, Discord, and Truecaller campaigns to drive user engagement, retention, and lead generation.

Coordinated with external vendors and partners for CPA and affiliate-based marketing initiatives. Delivered 10x ROI through data-driven performance marketing and strategic vendor collaborations (Telegram, Discord, CPA networks).

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Client & Vendor Management:

Communicated regularly with internal teams, clients, and outreach vendors to ensure KPIs and marketing goals were met efficiently. Skills:

Google Ads, meta ads, youtube ads, Twitter Ads, LinkedIn Advertising, LinkedIn Marketing, Lead Generation, Google Ads Editor, Advertising, Facebook Ads Manager, Banner Ads, guest post, E-commerce SEO, SEO, SMM, SMO, Social Media Advertising, Social Media, Off-Page SEO, Social Media Outreach, Google Analytics, Google Search Console, SEMrush, screaming frog, Digital Marketing, Canva, clipchamp, vneditor, YouTube Tidalwave Solution Pvt Ltd

Google Ads Specialist

November 2023 - September 2024 (11 months)

Bangalore Urban, Karnataka, India

*Professional Summary:*

Results-driven Digital Marketing Executive with (1+ years of experience in Tidalwave Solutions Bangalore ) managing high-budget digital ad campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn. Proven track record of delivering ROAS up to 200% with CPCs as low as 1. Expertise in full-funnel campaign strategy, execution, and SEO optimization, with a strong background in performance marketing, analytics, and cost control.

*Key Skills:*

Google Ads, Meta Ads, LinkedIn Ads, ROAS Optimization, Cost Control, SEO, Budget Management, Campaign Strategy & Execution, Google Analytics, A/ B Testing, Conversion Rate Optimization (CRO), Retargeting, Competitor Research, UTM Tracking & Reporting.

* Managed and optimized digital ad campaigns with a total monthly budget exceeding 50 lakhs.

* Consistently delivered an average ROAS of 500%+ across all major digital channels.

* Achieved CPC as low as 1 through optimization strategies.

* Planned and executed campaigns for lead generation, conversions, awareness, retargeting, and video.

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* Conducted keyword and audience research, implemented conversion tracking, and spearheaded SEO strategies.

Khivraj Motors Pvt Ltd

Digital Marketing Executive

July 2022 - August 2023 (1 year 2 months)

Chennai, Tamil Nadu, India

Managing and promoting paid campaigns across Google Network, focusing on increased conversions and lead generation.

Engaging regularly with the Google Support team to identify new campaign opportunities, aiming to boost ROI and optimize account performance.

Overseeing 7 Google Ads accounts, handling a monthly budget of Rs.13L, ensuring cost-effective campaign operations.

Administering and refining up to 40 campaigns daily, focused on achieving set objectives in conversion rates and lead generation.

Employing expertise in various campaign modalities, including Search, Shopping, Display, Video, Local, and Performance Max campaigns, alongside YouTube SEO practices.

Implementing optimization strategies based on diverse criteria, including keyword, placement, device, geographic, and demographic factors, for targeted campaign impact.

Improving Merchant Centre product data performance through consistent optimization activities.

Conducting regular analysis and enhancements of ads and landing pages to elevate Quality Score.

Planning, executing, and assessing A/B tests for data-driven decision- making in campaign management.

Undertaking continuous keyword research, expansion, and negative keyword curation to optimize campaign reach and performance continually.

Analyzing detailed metrics such as CPC, impression, CTR, and Conversion, adjusting strategies to meet CPA goals and enhance ROI.

Strategizing and executing successful remarketing campaigns for previous page visitors and customer list segments.

Preparing and presenting detailed daily, weekly, monthly, and comparison reports to inform stakeholders and guide future strategy. Poorvika Mobiles Private Limited

Search Engine Optimization Executive

August 2020 - June 2022 (1 year 11 months)

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Executed PPC campaigns specifically tailored for Smart Technology and Personal Care categories, aligning with market demands and business goals.

Orchestrated Shopping and Search campaigns, establishing budget constraints and bid strategies, while enhancing conversions through precise keyword optimization and targeted audience engagement.

Applied expertise in setting Manual CPC, adapting to market fluctuations and performance metrics.

Boosted website visibility and user interaction by conducting extensive On- Page and Off-Page SEO practices.

Cultivated a network of high-quality backlinks using a variety of methods including off-page postings, image submissions, social bookmarking, article submissions, classified postings, directory submissions, profile creations, forum submissions, document sharing, blog directories, and blog commenting.

Developed, launched, and refined digital marketing strategies with the primary aim of increasing website traffic and generating leads.

Utilized social media platforms (Facebook, Instagram, LinkedIn, Twitter) for the promotion of products, special offers, and new product introductions, increasing brand exposure and customer interaction.

Performed monthly assessments of keyword efficacy using tools like SEM Rush, adjusting SEO tactics to optimize search rankings and visibility.

Assembled seasonal keyword lists, analyzed search volumes with SEM- Rush, and devised strategies based on these analytical insights.

Provided strategic advice for enhancing both short-term and long-term plans for expanding search campaigns.

Conceived and enacted pioneering strategies to secure a competitive edge in the digital marketing space.

Williams Lea Tag

Case Administrator

June 2017 - June 2018 (1 year 1 month)

Chennai, Tamil Nadu, India

Education

University of Madras

a.m jain college

· (2013 - 2016)

Vyasa vidhyalaya matriculation higher secondary school Page 5 of 6

Master of Business Administration - MBA

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Contact this candidate