Social Media Digital Marketing

Sydney Owusu

New Brunswick, New Jersey

+1-469-***-**** **********@******.*** linkedin.com/sydney-owusu PROFESSIONAL BACKGROUND

Detail-oriented and creative marketing professional with experience in influencer outreach, content strategy, and campaign coordination for lifestyle and beauty brands. Adept at managing creator relationships, facilitating seamless campaign execution, and tracking performance metrics to inform marketing strategies. Passionate about influencer culture, emerging trends, and brand storytelling across platforms like TikTok, Instagram, and YouTube.

EDUCATION

The State of Rutgers University: Bachelor of Communications Majors: Communication and Entrepreneurship

Sept 2021 - May 2025

PROFESSIONAL EXPERIENCE

Alison Brod Marketing and Communications

Sept 2024 - Dec 2024

Influencer Intern / Garnier Fructis Event Coordinator Manhattan, New York

• Identified and communicated with influencers aligned with Garnier's audience across TikTok and Instagram.

• Managed outreach, gifting logistics, and post-activation follow-ups.

• Negotiated content deliverables and ensured alignment with campaign briefs.

• Tracked engagement metrics and campaign success, contributing to strategy reports.

• Maintained organized records of creator contracts, contact info, and campaign participation. Tia Adeola

Social Media Intern, Manhattan, New York

Sept 2023 - Jan 2024

• Researched and implemented social media trends to support influencer collaborations.

• Assisted in the production and posting of branded content across platforms. Tinder

Intern New York, New York

July 2024 - August 2024

• Managed content scheduling and community engagement on Instagram and TikTok.

• Partnered with internal teams to create social-first content aligned with brand goals.

• Analyzed social data to optimize future content and increase engagement. Extern

Digital Marketing Externship Remote

Jan 2024 - May 2024

• Supported digital marketing strategies by executing paid campaigns and analyzing KPIs.

• Gained experience with SEO, audience targeting, and digital storytelling.

• Worked in a remote environment, managing independent tasks and collaborating with virtual teams. EXTRACURRICULAR ACTIVITIES

Actively involved in student-led marketing and communications initiatives on campus Passionate about clean beauty, wellness, and sustainability advocacy SKILLS

Influencer Outreach & Relationship Management

Campaign Planning & Execution

Digital Content Strategy

Social Platforms: TikTok, Instagram, YouTube

Tools: Muckrack, Traackr, Microsoft Excel, Google Sheets CRM Management & Data Organization

Performance Reporting & KPI Analysis

Contract Coordination & Product Gifting

Platforms & Tools: TikTok, Instagram, Canva, Traackr, Muckrack, Excel

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