Graphic Designer Digital Marketing

Neva D. Phillips, MBA

Cartersville, GA ***** 762-***-****

********@*****.*** http://nevasdesigns.weebly.com

Senior Graphic Designer and Digital Marketing

Driving creative strategies to build brands, boost ROI, and foster innovation.

A tech-savvy Graphic designer with 10+ years in design and digital marketing, specializing in brand strategy

and multichannel asset creation. Improved CVS Health’s brand consistency by 30%, maintained an 87% client approval rating, boosted efficiency by 25% at Mohawk, and led 14 remote designers at Tarkett. I am seeking

a Graphic Design at your company, where I bring my creative design and leadership skills to support your

mission of optimizing resources and maximizing project efficiency.

Areas Of Expertise

Creative Direction

Brand Strategies

Product Launches

Talent Leadership

Collateral Design

Integrated Marketing

Strategic Planning

Marketing Campaigns

Infographics

Team Building, Management

Packaging Design

Digital Marketing

Presentation Design

UX/UI Design

Professional Experience

Elder Care Alliance, CA

Remote Part-time Senior Graphic Designer (July 2019 - Present)

Executed the conceptual development of all company emails, infographics, brochures, and marketing campaigns. Spearheaded and implemented a successful prioritizing and tracking system for promotional material. Implemented design best practices, improving overall aesthetics and functionality across all platforms.

Key Accomplishments:

Reduced project turnaround time by 20% by implementing a new design process.

Achieved a 30% improvement in brand consistency by redesigning the website brand

Guidelines by implementing a cohesive brand strategy.

Improved client satisfaction by 15% through redesigning digital assets to enhance

Customer interaction and engagement.

CVS Health, Woonsocket, RI

Remote – Contract Graphic Designer (July 2023- 2024)

Executing the conceptual collateral, logos, brochures, newsletters, and proposals marketing

campaigns for design presentation. Assisting teams in producing digital and print-ready materials. Assessing project specifics and creating a final product that adheres to those requirements. Reviewing and proofing materials before the product is marked as complete. Ensuring projects progress in a timely manner.

Key Accomplishments:

●Developing sales and marketing tools, including proposals and presentation material.

●Directing creative development and production of book layouts and website graphics.

●Initiating creative programs and design concepts that improved the company’s business objectives.

Tarkett, Dalton, GA

Digital Design Manager (March 2018 - July 2019)

Managed a team of 14, digital renders and designers, while working collaboratively on commercial and residential, develop and executed the strategic plan for the digital design group. Created digital media strategies that include relevant channels, and testing plans. Established category performance metrics and KPI infographics and drove continuous improvement/innovation into sub-categories.

Key Accomplishments:

Ensured conversion tracking was set up and created reports for each campaign channel.

Leveraged user data and market behavior to streamline workflows, boosting design efficiency by 30%.

Work with internal and external stakeholders to develop branded content that delivers

value across all mediums with a particular focus on social.

Developed digital media strategies that maintained an 87% client approval rating, resulting

In increased client retention.

Mohawk Industries, Calhoun, GA

Creative Operation Manager (October 2016 – March 2018)

Promoted to lead the Creative Operations team of 30 while cultivating and mentoring the Creative Team in producing highly effective marketing concepts, materials, and strategy presentations. Formulate concept guidance and frame the process to enhance results while collaborating with marketing. Customized individual productivity strategy booklets to evaluate each designer's output and highlight potential improvement areas.

Key Accomplishments:

Successfully managed projects, schedules, and design, video, and photography resources.

Revamped outdated flooring proposals resulting in a more modern look that resonated with

target market and drove a 15% decrease in design turnaround time, improving project efficiency.

Build and manage internal operations team and project managers in the consistent execution of seamless project delivery and the adaptation of brand guidelines to various tactics.

Designed 50+ visual assets monthly, maintaining an 87% client approval rating, and increased

client retention.

Education

Master of Business Administration, Marketing, November 2012

American InterContinental University, Schaumburg, IL

Bachelor of Fine Arts in Visual Communication, Graphic Design, September 2005

American InterContinental University, Atlanta, GA

Technical Proficiencies

Design Software: Adobe Creative Suite (InDesign, Photoshop, Illustrator) Microsoft Word, Excel, PowerPoint,

Canva, Adobe XD, Figma, HTML, CSS

Project Management Software: Asana, Trello, HubSpot, Robo head, Microsoft Project, Monday, Workfront

Visual Asset Production

Contact this candidate