E-Commerce Account Executive

Weihang Xu (Emmy)

+ (1-646******* **********@*****.*** New York, 10027

EDUCATION

Columbia University GPA: 3.8 / 4.0 New York, US

Master of Communication and Education (STEM) Sep 2023 – May 2025

Relevant Courses: Python, UXUI Design, Marketing Strategy, VR AR Media Practice Ming Chuan University GPA: 4.0 / 4.0 (Top1 of 98) Taipei, Taiwan

Bachelor of New Media Communication and Administration Sep 2019 – Jun 2023

Relevant Courses: Media Management, Advertisement Copy, Economics, Data Mining PROFESSIONAL EXPERIENCE

OOIN Media New York, US

TikTok E-commerce Operation Intern Oct 2024 – Nov 2024

Led consumer growth analysis, utilizing SQL, EXCEL, and performance tracking to refine marketplace operations, increasing GMV by 10%

Optimized SEO and paid advertising strategies through Google Ads, increasing CTR by 20% and reducing customer acquisition cost (CAC) by 15%

Led short video & hashtag marketing campaigns, collaborating with 10+ KOLs to ensure over 90% audience alignment, boosting brand exposure

Researched U.S. market trends, identified target audiences, and formulated brand positioning and market entry strategies to ensure differentiated competitiveness Transamerica Financial Advisors, Inc. Chicago, US

Advisor Intern Jun 2024 – Aug 2024

Conducted data-driven analysis to evaluate business opportunities, assessing strategic fitness and potential risks to support decision-making

Developed financial products marketing materials, including landing pages, whitepapers, and product pitch decks, enhancing conversion rates

McCann Advertising Shanghai, China

Account Executive Intern Feb 2023 – May 2023

Analyzed user engagement and interaction data (read rate, completion rate), refining content strategies to improve user retention by 8%

Managed brand media accounts across all platforms (Tiktok, Ins, Facebook), regularly publishing content to drive a 20% increase in followers and a 10% boost in engagement rate

Conducted 5+ market research studies and competitive brand data analyses to inform product positioning and pricing strategies, developing localized marketing strategies

Executed online and offline marketing campaigns for the U.S. pet food brand /American Express, boosting brand awareness and customer engagement

LEADERSHIP& INVOLVEMENT

“Sugarmoon”APP (https://www.sugermoon.com/) New York, US Product Manager Jan 2024 – Mar 2024

Led a startup team to develop a dating app that facilitates offline meetings and helps users find long-term relationships

Worked closely with a team of 5 (design, data analytics, engineering) to develop and manage the Product Requirements Document (PRD) and product roadmap, successfully launching 10+ features SKILLS & INTERESTS

Languages: English (Fluent), Mandarin (Native)

Skills: MS Office (Proficient), PR, PS, Python (Basic), Google Analytics, Canva, SOE

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