Product Management Vice President

Baizil K. Jacob

Lilburn, GA ***** 443-***-**** https://ruexd.com/projects ******.*****@*******.***

Strategic Product Leader

Product Management Strategy Product Leadership Cross-Functional Collaboration

Strategic, execution-focused product leader with over 15 years of experience driving impactful product development across healthcare, robotics, aerospace, and enterprise SaaS. Skilled at operating at the intersection of user experience, business strategy, and technical execution—partnering with senior stakeholders to define vision, prioritize roadmaps, and deliver outcomes that matter. Adept at bringing clarity to ambiguity, aligning cross-functional teams, and driving momentum through crisp storytelling and structured decision-making. Combines deep UX, usability, and human-centered design expertise with a product mindset to uncover opportunities, reduce risk, and launch solutions that perform in the real world.

AREAS OF EXPERTISE

User-Centered Design Leadership

UX Strategy & Vision

Executive Communication & Storytelling

Cross-Functional Team Alignment

Strategic Road-mapping

UX Research & Design Ops

Agile UX Execution

Regulatory & Risk-Based Design

Product Innovation

High-Stakes Usability Testing

Complex System Design

Experience Optimization

Strategic Planning

Organizational Change Enablement

Stakeholder Engagement

UX Leadership & Mentorship

EXPERIENCE

Principal Consultant

RUeXD LLC

March 2025 – Present

Founded RUeXD to consult with early-stage and regulated product teams on human-centered design strategy, usability engineering, and innovation leadership.

Leading development of a Grief AI system prototype, emphasizing ethical UX, emotional safety, and human-AI interaction frameworks.

Serve as strategic partner to clients, crafting roadmaps and storytelling artifacts that align research, product strategy, and user insights.

Define documentation practices and usability frameworks tailored for high-risk and regulated domains.

EndoQuest Robotics, Inc

Team Lead, UX/Human Factors Engineering

January 2023 – October 2024

Acted as a strategic advisor to cross-functional leadership for the EndoQuest Surgical System, guiding product vision and design execution.

Translated complex, ambiguous challenges into structured UX strategy, ensuring alignment across clinical, R&D, and regulatory teams.

Delivered high-impact executive presentations and human factors deliverables supporting regulatory milestones and cross-functional decision-making.

Led large-scale formative and summative usability studies under tight timelines, ensuring product readiness and safety through evidence-based recommendations.

Identified usability risks and proactively drove resolution, creating clarity and momentum in a fast-evolving product environment.

Boston Scientific, Inc

Consultant

October 2021 – December 2022

Partnered with cross-functional teams to shape product strategy and ensure usability compliance for clinical devices—aligning user needs with design, engineering, and regulatory priorities.

Synthesized complex research into executive-ready deliverables that supported FDA submissions, design validation, and product decision-making.

Identified and addressed workflow inefficiencies across the user journey, driving experience improvements that boosted clinical performance and stakeholder alignment.

Medtronic, Inc

Consultant

January 2021 - October 2021

Led human factors strategy for medical device development, partnering with regulatory and product leaders to align on design priorities.

Conducted user journey mapping to uncover workflow gaps and inform product strategy with user-centric insights.

Drove usability protocol development, rapid iterative testing, and documentation under FDA and IEC compliance.

Created clarity around risk areas through strategic storytelling and evidence-backed design recommendations..

Inspirata, Inc

Consultant

August 2020 – January 2021

Provided UX and usability guidance for clinical devices, aligning stakeholder teams through strategic research findings and executive-ready reports.

Synthesized complex usability data into persuasive narratives to support design changes and regulatory documentation.

Identified systemic workflow pain points and prioritized design improvements across teams.

Honeywell International

UX Research Lead

July 2019 – June 2020

Directed UX research operations for Honeywell Forge, translating ambiguous product challenges into structured research strategy.

Produced visual and written artifacts to influence executive decision-making, accelerate prioritization, and optimize enterprise dashboards.

Led strategic UX planning to align user-centered goals with broader product roadmaps and business objectives.

Partnered with product leadership to define KPIs and success metrics for research initiatives, improving data-driven decisions.

Created frameworks and templates to scale research impact across product teams and strengthen team operations.

Served as a key advisor in cross-functional strategy meetings, connecting user needs with technical feasibility and business viability.

Led the UX strategy for dashboard design, ensuring alignment between data presentation, cognitive load, and enterprise KPIs.

Philips Healthcare

Human Factors Design Engineer III

May 2016 – June 2019

Directed system-level UX strategy for Philips Ultrasound products, ensuring the integration of human factors engineering principles into product development. Focused on system safety, effectiveness, and regulatory compliance, driving usability and system performance across ultrasound product lines.

Led cross-functional collaboration with clinical specialists, R&D engineers, marketing teams, and regulatory bodies to define user needs, system workflows, and design specifications, aligning all efforts with IEC 62366, IEC 60601-1-6, FDA guidelines, and ISO 14971 for comprehensive risk management.

Spearheaded the development and execution of system-level user research, including task analyses, system use scenarios, and user profiles. Conducted uFMEA assessments to identify and mitigate potential risks, ensuring that system designs minimized user errors and maximized patient safety.

Oversaw lab-based usability testing, heuristic evaluations, and summative usability studies, ensuring that systems and interfaces were intuitive, user-friendly, and optimized for clinical workflows. Coordinated formative and summative usability research to support 510(k) submissions, producing regulatory deliverables including Human Factors reports and instructional materials.

Led the creation of low-fidelity wireframes and high-fidelity prototypes using Figma, Axure, and Visio to visualize system interactions, user flows, and interface elements, incorporating both user feedback and business objectives into final design solutions.

Applied system architecture principles to optimize the interaction between hardware and software components, ensuring that designs met both clinical requirements and regulatory standards. Conducted risk assessments to evaluate and address failure modes and ensure the safety of the end-user.

Led and mentored a high-performing human factors team, guiding them through the application of user-centered design principles to system engineering. Fostered collaboration across engineering, clinical, and regulatory teams to refine and align design decisions.

Produced and presented strategic reports that synthesized user insights and system-level recommendations, influencing product development, system optimization, and regulatory strategies. Conducted validation studies for products like the Philips EPIQ Ultrasound system, ensuring that user experience was at the forefront of the design validation process. Managed the integration of system-level design specifications with user feedback to create iterative improvements.

The Boeing Company contracted through Tata Consultancy Services

Lead UX Specialist

June 2011 – May 2016

Led UX strategy and architecture for eCommerce platforms (MyBoeingFleet, B2B SaaS), optimizing system performance and user interactions across web and mobile. Enhanced usability and navigation while improving conversion rates through system design and engineering-driven solutions.

Developed user personas, wireframes, interactive prototypes, and user experience maps to guide product design and system optimization. Applied information architecture (IA) principles to improve system navigation, discoverability, and overall user journey across platforms.

Collaborated closely with Angular and React developers to ensure seamless integration between design components and front-end code, driving system-level UX solutions that were pixel-perfect and optimized for cross-platform usage.

Conducted usability testing, user research, and feedback analysis, iterating on designs and adjusting system workflows to improve accessibility, user satisfaction, and business outcomes. Built interactive prototypes and conducted demos to stakeholders, ensuring alignment between design goals and system functionality.

Directed UX initiatives to improve Boeing's tools, websites, and enterprise applications, ensuring alignment with business goals and system performance requirements. Led the implementation of design patterns, establishing standards to ensure consistency across all platforms and touchpoints.

Developed and standardized interaction and style guides, aligning design innovations with system requirements. Led efforts to improve the UI/UX consistency across Boeing’s eCommerce platforms and enterprise applications, addressing usability concerns through well-defined UX processes.

Led and participated in cross-functional workshops with product managers, engineers, and stakeholders to drive shared product visions, ensuring alignment between user experience and system requirements.

Managed a high-performing UX team, overseeing the recruitment, onboarding, mentorship, and performance management of designers, driving team excellence and fostering a culture of continuous learning and innovation.

Conducted customer-focused research initiatives including ethnographic studies, focus groups, and usability testing to uncover pain points, develop user-centered design strategies, and influence product development based on real user insights and system-level needs.

ADDITIONAL RELEVANT EXPERIENCE

User Experience Product Strategist, High Tech Solutions, Dallas, USA

User Interface Developer, Bloom Marketing Group, Indiana, USA

EDUCATION

Master of Science, Human Computer Interaction, Indiana University, Bloomington, IN

Bachelor of Technology, Information Technology, Cochin University of Science and Technology, Cochin, India

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