Digital Marketing Customer Success
Resume:
EDSON ARAUJO
linkedin.com/in/edsonaraujojr
FULL NAME
Edson Alves de Araujo Junior
PHONE
*****@*************.***
ADDRESS
Winter Garden FL 34787
DATE OF BIRTH
November, 29th 1979
ORIGINALY FROM
Brazil
CITZENSHIP
American
AVAILABILITY
Part/Full-Time / Immediate
LANGUAGES
Portuguese (Native)
English (Fluent)
Spanish (Advanced)
KEY SKILLS
Branding Strategy
Visual Identity
Brand Archetypes
Communication Profiles
Corporate Positioning
Narrative Design
Marketing Strategies
Lead Generation
Sales Funnel
CRM Systems
B2B Sales Processes
Communication
Presentation Skills
Data-Driven Insights
Customer Success
Project Managemen
PROFESSIONAL SUMMARY
Branding and strategic positioning specialist with over 15 years of experience building powerful, authentic brands that drive sustainable growth. My approach integrates archetypal analysis, symbolic strategy, and high-impact storytelling to create unique positioning maps that deeply connect brands with their audiences. As the founder of a creative agency and a real estate development firm in the U.S., I bring a multidisciplinary, practical perspective to branding. Over the past 9 years living in the United States, I’ve helped entrepreneurs and business leaders turn their identity into platforms of influence and value. Fluent in English, Portuguese, and Spanish, I specialize in cross-cultural branding strategies and identity-driven communication that generates tangible results.
Founded and led a creative agency specializing in branding, digital strategy, and paid media, helping businesses across industries elevate their market presence and brand equity. Directed strategic branding projects for clients in sectors such as education, legal services, food & beverage, construction, and residential services — delivering consistent, integrated solutions. Developed brand identities and visual systems aligned with narrative positioning, translating values and essence into compelling brand experiences that generated leadership positioning and audience loyalty.
Designed and executed 360º campaigns using storytelling, digital marketing, and content strategy to build relevance, strengthen brand awareness, and drive conversions. Provided consulting and mentorship to CEOs, entrepreneurs, and leadership teams — facilitating workshops and private sessions to map out their brand identity, communication style, and positioning.
Implemented the proprietary SPB Method (Brand Positioning System) with over 10 entrepreneurs, aligning brand identity with purpose, behavior profiles, and archetypal storytelling. Delivered keynote talks and masterclasses on branding, identity, and magnetic positioning in entrepreneurial events and university-level immersions. Cultivated strategic client relationships, focusing on long-term creative collaboration and business growth through brand alignment.
Expanded the agency’s client portfolio by identifying market gaps and offering tailored high-value branding solutions, resulting in sustained growth and reputation in the U.S. market. PROFESSIONAL BACKGROUND
CEO & Creative Chief
Creative Spear LLC — Orlando, FL
April 2016 - Present
EDSON ARAUJO
linkedin.com/in/edsonaraujojr
FULL NAME
Edson Alves de Araujo Junior
PHONE
*****@*************.***
ADDRESS
5133 Citrus Leaf Blvd
Winter Garden FL 34787
DATE OF BIRTH
November, 29th 1979
ORIGINALY FROM
Brazil
CITZENSHIP
American
AVAILABILITY
Part/Full-Time / Immediate
LANGUAGES
Portuguese (Native)
English (Fluent)
Spanish (Advanced)
KEY SKILLS
Branding Strategy
Visual Identity
Brand Archetypes
Communication Profiles
Corporate Positioning
Narrative Design
Marketing Strategies
Lead Generation
Sales Funnel
CRM Systems
B2B Sales Processes
Communication
Presentation Skills
Data-Driven Insights
Customer Success
Project Managemen
EDUCATION
CERTIFICATIONS
Villa Lobos School of Music
Bachelor in Music
Rio de Janeiro, Brazil
December 2003
Estácio
Bachelor in Business Administration
Rio de Janeiro, Brazil
December 2009
IBMEC
Bachelor of Arts
Rio de Janeiro, Brazil
December 2011
Advisory Board Certification
Certified by Florida Leadership Ministries University and Life House Christian University
Orlando FL
May 2025
SOAR
Practitioner in Behavioral Profile Analysis and Communication Certified by Florida Christian University
Orlando FL
january 2016
Archetype Analysis
Based on the book 'Archetypes and the Collective Unconscious' by Carl Jung May 2019
Magnetic Positioning: Who Are You Attracting With Your Brand? Understand how your current positioning defines the audience you attract — and how to align it with your ideal client.
Orlando FL - October 2024
The Power of Branding: Positioning for Influence, Authority, and Growth Discover how a well-crafted brand builds trust, commands value, and accelerates business growth.
Orlando FL - November 2024
Building a Positioning That Sells
How to strategically design your message and identity to drive more conversions and customer loyalty.
Orlando FL - January 2025
TRAININGS
EDSON ARAUJO
linkedin.com/in/edsonaraujojr
FULL NAME
Edson Alves de Araujo Junior
PHONE
*****@*************.***
ADDRESS
5133 Citrus Leaf Blvd
Winter Garden FL 34787
DATE OF BIRTH
November, 29th 1979
ORIGINALY FROM
Brazil
CITZENSHIP
American
AVAILABILITY
Part/Full-Time / Immediate
LANGUAGES
Portuguese (Native)
English (Fluent)
Spanish (Advanced)
KEY SKILLS
Branding Strategy
Visual Identity
Brand Archetypes
Communication Profiles
Corporate Positioning
Narrative Design
Marketing Strategies
Lead Generation
Sales Funnel
CRM Systems
B2B Sales Processes
Communication
Presentation Skills
Data-Driven Insights
Customer Success
Project Managemen
TRAININGS
Self-Awareness is the Key to Positioning
Learn how understanding your own identity, values, and vision can shape a brand that is powerful and authentic.
Orlando FL - February 2025
Magnetic Positioning in Real Estate: Who Is Your Message Attracting? Learn how your image and communication influence the type of client you consistently attract.
Orlando FL - March 2025
Real Estate Branding Power: Stand Out in a Saturated Market Discover how to craft a unique identity that builds trust and boosts referrals in real estate. Orlando FL - March 2025
Creating a Positioning Strategy That Sells Homes — and You! Position yourself not just as an agent, but as the trusted guide buyers and sellers are earching for.
Orlando FL - April 2025
The Power of Positioning in Sales: Sell More by Becoming Irresistibly Relevant Stop Chasing Clients — Start Attracting Them Through Strategic Positioning Newark NJ - April 2025
The Power of Persuasion: Unlocking the Effectiveness of Convincing Communication How to Communicate with Purpose, Influence with Integrity, and Close with Confidence
Newark NJ - April 2025
Know Yourself, Know Your Market: Personal Identity and Real Estate Positioning Why your personality and purpose should align with the niche you choose to dominate.
Orlando FL - April 2025
Leadership: Inspiring and guiding teams while fostering a collaborative and results-oriented environment.
Communication: Delivering clear, persuasive messaging aligned with brand identity to amplify strategic impact.
Organization: Structuring projects effectively, managing timelines, resources, and priorities with precision.
Identity Formation: Expertise in identifying and consolidating the essence of brands and individuals, creating narratives that reflect purpose and values. Behavioral and Communication Profile Analysis: Mapping behavioral profiles and communication styles, aligning strategies with audience profiles to maximize impact. SOFT SKILSS
EDSON ARAUJO
linkedin.com/in/edsonaraujojr
FULL NAME
Edson Alves de Araujo Junior
PHONE
*****@*************.***
ADDRESS
5133 Citrus Leaf Blvd
Winter Garden FL 34787
DATE OF BIRTH
November, 29th 1979
ORIGINALY FROM
Brazil
CITZENSHIP
American
AVAILABILITY
Part/Full-Time / Immediate
LANGUAGES
Portuguese (Native)
English (Fluent)
Spanish (Advanced)
KEY SKILLS
Branding Strategy
Visual Identity
Brand Archetypes
Communication Profiles
Corporate Positioning
Narrative Design
Marketing Strategies
Lead Generation
Sales Funnel
CRM Systems
B2B Sales Processes
Communication
Presentation Skills
Data-Driven Insights
Customer Success
Project Managemen
HARD SKILLS
Branding: Developing brand identity, narrative, and value perception strategies. Digital Marketing: Planning and executing multi-channel digital campaigns, including social media, Google Ads, and email marketing.
Creativity: Creating visual concepts, campaigns, and strategic content that captures attention and drives engagement.
Project Management: Coordinating teams and resources, implementing agile methodologies to ensure timely delivery and quality outcomes.
NOTABLE PROJECTS
Florida Christian University – Strategic Rebranding for International Student Market Repositioned the brand to attract international students, developing a narrative that connects the institution's essence with the multicultural values of its programs. The project involved visual identity, strategic storytelling, and targeted digital campaigns.
The Brave Burger – National Expansion Branding Strategy Designed a branding strategy to elevate The Brave Burger as a premium reference in the fast-food segment, including audience analysis, archetype-based storytelling, and digital campaigns to expand brand recognition across the U.S. IBP Immigration Lawyers – Brand Identity and Strategic Marketing Complete branding and visual identity project for an immigration law firm. Developed a strong narrative axis positioning the brand as a trusted legal advocate for immigrants, incorporating digital marketing strategies focused on credibility and authority.
Rio 450 Years – Commemorative Branding for the Hospitality Sector Created a visual project for the hotel sector to align with the 450th anniversary of Rio de Janeiro, in partnership with ABIH and RioCVB. The initiative reinforced the city's identity as an international tourism destination and fostered brand synergy among participating hotels. Reina Realty – Comprehensive Brand Creation and Identity Development Led the project from the inception of the brand name to the complete design of brand identity, slogan, and narrative axis. The project established Reina Realty as a symbol of trust and excellence in the real estate investment sector in the U.S.
Sharp Spear Investments – Real Estate Branding and Proposal Development Executed the branding strategy and visual identity for Sharp Spear Investments, integrating branding, narrative structure, and comprehensive proposal design targeted at investors in the real estate development sector, highlighting project feasibility and market positioning.
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