Marketing Specialist Digital Content

EXPERIENCE

Marketing Specialist

A Cut Above Uniforms 2024–Present

• Overhauled marketing tools and campaigns.

• Designed and executed email and print marketing

campaigns for both B2C and B2B customers.

• Established high-budget advertising campaigns and integrated analytics across company systems.

• Created and managed product photography.

Director of Art & Technology

CollegiateParent & College Marketing Group 2011–2024

• Led multiple rebranding projects.

• Created and managed brand, marketing, and sales

collateral across digital and print media.

• Designed, developed, and managed company

websites.

• Directed high-budget marketing campaigns, utilizing programmatic advertising, geofencing, email

marketing, web strategies, out-of-home advertising, in-person activations, and guerrilla marketing.

• Implemented workflow and tracking systems

for print guide production.

• Directed, designed, and managed production of

thousands of print publications for hundreds of

universities nationwide — including magazines,

workbooks, calendars, and other printed collateral.

• Recommended and implemented updates to

policies, hardware, and software.

• Maintained Salesforce and HubSpot CRMs.

• Established and managed team of freelance

designers to meet seasonal demands.

Freelance Graphic Designer & Web Developer

HagerCreative 2010–Present

• Delivered comprehensive branding, web

development, art, and design services for

startups and established companies.

• Built and maintained websites across multiple

platforms, handling domain and environment

implementations and migrations.

• Specialized in higher education e-learning,

focusing on video/audio editing, compositing,

and sound design.

• Developed branding and online/print menu

design for the food industry, integrating POS

systems using Shopify, Square, Clover, Toast,

SpotOn, and ItsaCheckmate.

• Created seamless online ordering systems and

managed key third-party delivery services.

• Enhanced client visibility through targeted SEO

and marketing strategies.

SKILLS

TECHNICAL: HTML, CSS, JavaScript, PHP, MySQL,

WordPress, React, NPM, React, TypeScript, AI Tools CREATIVE: Adobe Creative Cloud, UI/UX, Graphic

Design, Video Production, Photography, Illustration MARKETING: Google Ads/Analytics Certified, SEO, SEM, Branding, Email, Digital, Print, CRM Tools

PROJECT MANAGEMENT: Production Schedules,

Project Management Tools, Team Leadership

EDUCATION

Bachelor of Fine Arts in Graphic Design, Photography University of Missouri-Columbia 2010

SUMMARY

Dynamic creative director and web developer with over a decade of experience in brand management and strategic marketing. Skilled in leading high-budget campaigns, rebranding, and enhancing operational efficiency through innovative processes. Eager to apply my diverse expertise and strong interpersonal skills to drive impactful results in a forward-thinking organization. VIEW MY PORTFOLIO

417-***-**** ****@*************.*** hagercreative.com Denver, CO

.COM

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