Product Designer Senior

Chris Murdock

Orem, Utah Cell: 801-***-**** Email: *************@*****.***

LinkedIn: https://www.linkedin.com/in/chris-murdock-2b44a75/

Portfolio: https://chrismurdock.org/

SENIOR PRODUCT DESIGNER & USER EXPERIENCE LEADER

User-Centered & Systems Thinking

Cross-Functional Collaboration

Mentorship & Leadership

Scalable Design Systems & Pattern Libraries

End-to-End Journey Mapping

User Research & Usability Testing

Prototyping & Iterative Validation

Storytelling & Stakeholder Communication

Degree: BS, Technology Management, Utah Valley University

Technologies: Figma, Adobe CS, Jira, Clickup, Github, Google Analytics, HTML, CSS

Industries: SaaS, Real Estate, Multifamily, Marketing, Technology, B2B

WORK HISTORY

Product Designer Entrata Lehi, UT 2017-2025

Owned full user journeys for enterprise SaaS products, partnering with PMs, engineers, and clients to uncover pain points and design workflows that reduced task completion time by 30%.

Built and maintained a scalable pattern library to ensure consistency and WCAG/ADA compliance across all customer-facing interfaces, accelerating rollout by 25%.

Led qualitative and quantitative research, conducting usability tests and analyzing analytics to refine key flows—improving user confidence scores by 40%.

Championed the customer voice in cross-functional forums, crafting personas and journey maps that aligned teams around user needs and feature prioritization.

Facilitated design sprints and workshops with internal stakeholders and customers to ideate solutions—resulting in three major feature pivots that directly addressed clinician pain points.

Senior Web Designer Entrata Lehi, UT 2013-2017

Redesigned onboarding and ordering templates to simplify workflows, boosting new customer activation by 65%.

Scaled web design system from 15 to 164 templates, enabling faster client customization and improving QA throughput.

Implemented responsive design and a LESS framework, ensuring seamless experience across devices and reducing mobile support tickets by 20%.

Marketing Designer Entrata Provo, UT 2010-2013

Crafted and documented brand guidelines for new product lines, laying the foundation for consistent visual language and UX patterns.

Optimized email campaign flows through A/B testing and iterative design, increasing click-through rates by 18%.

Modernized web templates, applying user-centered improvements that drove a 12% lift in lead generation conversions.

EDUCATION

Bachelor of Science, Technology Management Utah Valley University 2000-2003

ADDITIONAL EXPERIENCE

Unrelated Work Experience

Creative Director CirclePix Springville, UT 2003-2010

oDirected brand identity that increased platform adoption by 29%.

oLed a cross-functional team of designers, developers, and marketers.

oReported to C-level executives about promotional and online products.

Graphic Designer NBC, The Biggest Loser 2004-2008

oDesigned digital content for online promotional ads.

oCreated printed materials for contestants.

Volunteering

Canyon Leader American Canyoneering Association 2021-2025

oPlanned and navigated complex canyoneering routes, including safety protocols.

oLed team coordination, communication, and decision-making in high-stakes outdoor environments.

Den Leader Boy Scouts of America 2004-2018

oLed and organized monthly camp retreats and year-round activities.

oFostered youth development through outdoor education, leadership, and team-building programs.

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