Director of Marketing, CRM, Marketing Automation, Business Strategy
Resume:
MARYKELLY KELLY PARKHURST
Norwalk, Connecticut United States 203-***-**** *******@*********.*** WWW: https://www.linkedin.com/in/kellyparkhurst
Personal Summary
Marketing executive with 15+ years of success in accelerating business growth, expanding market share, and enhancing brand value across diverse industries. A strategic and creative thinker adept at adapting to evolving market dynamics and customer needs. Proven expertise in developing and executing marketing strategies that boost brand awareness and drive customer engagement.
Skill
Brand Development
Cross-functional team leadership
Business Development Strategy
Digital Marketing Strategy
Customer Relationship Management (CRM)
Event & Conference Managemet
Client acquisition
Product Lifecycle Management
Multichannel Campaign Management
Executive Stakeholder Engagement
Strategic partnerships
Contract Management
Experience
Floor Lead 01/2023 to Current
Sur La Table
Empower customers throughout their culinary journey, elevating a 25% increase in engagement through tailored interactions and product demonstrations.
Partner with the General Manager (GM) or Store Manager (SM) to exceed sales targets, achieving a 15% revenue boost through strategic team leadership and sales tactics.
Oversee daily store operations as Manager on Duty (MOD), optimizing efficiency by 20%, and streamlining workflow.
Cultivate a distinguished team by leading employee training, resulting in a 30% enhancement in staff performance and product expertise.
Foster a customer-centric atmosphere, elevating overall store performance, and driving an 18% increase in repeat customer visits.
Director of Marketing 01/2019 to 01/2023
DotDash Meredith / Synapse Group
Drove growth marketing initiatives, slashing cancellation rates by 5%, boosting customer lifetime value (LTV) by 3%, and reducing fraud rates by 10%, fueling revenue growth.
Led and coached a team of five, refining acquisition, retention, and engagement strategies, enhancing loyalty program participation by 5%.
Crafted and executed an e-commerce and direct-to-consumer strategy, accelerating online sales by 15%, and enhancing conversion rates by 8%.
Propelled over 100 creative requests, overseeing design, production, copywriting, and photography for email, digital, and website content, amplifying customer engagement by 12%.
Evaluated campaign performance through Salesforce dashboards and Google Analytics, fine-tuning lead generation programs, which boosted qualified leads by 20%, and marketing ROI by 18%.
Grant Researcher 01/2016 to 12/2021
Bob & Dolores Hope Foundation
Scrutinized and approved 100+ funding requests annually, achieving 95% alignment with the foundation's criteria and objectives.
Evaluated and championed grant proposals, driving a 40% increase in successful funding allocations.
Collaborated with cross-functional teams to design experiments, collect data, and analyze findings, boosting research efficiency by 30%.
Engineered and managed databases tracking 500+ research activities, enhancing data retrieval speed by 50%.
Processed and analyzed test data with advanced software, improving research assessment accuracy by 35%.
Project Manager 01/2019 to 12/2019
Pitney Bowes
Optimized communication across business units, enhancing cross-team collaboration by 30% and strengthening marketing alignment.
Partnered with senior management on strategic planning, improving project efficiency by 20% and reducing delays by 15%.
Spearheaded the design and execution of integrated marketing plans, amplifying campaign effectiveness by 25% through a unified communication strategy.
Delineated and refined lead generation programs, expanding the sales pipeline by 5%, and generating increased conversion rates by 12%.
Instituted real-time reporting processes, cutting project update delays by 40%, and accelerating stakeholder decision-making efficiency.
Senior Associate 01/2017 to 12/2018
New York Life Insurance
Spearheaded email best practices and automated campaign analytics, amplifying efficiency, and achieving a 12% surge in overall engagement across the organization.
Established and standardized reporting processes, enhancing data accuracy by 20%, and accelerating decision-making.
Integrated Salesforce CRM with Marketing Cloud, optimizing email marketing strategies, driving a 5% boost in open rates, and an 8% increase in click-through rates.
Planned and managed external and internal conferences, webinars, and other events.
Engineered data-driven marketing programs to identify and target key audiences, enhancing campaign effectiveness, and elevating conversion rates by 15%.
Overhauled loyalty programs for agents, elevating engagement by 7%, and securing a 10% improvement in agent retention.
Marketing Manager 01/2008 to 12/2016
CBIZ / Marks Paneth LLP
Pioneered integrated marketing strategies that skyrocketed brand awareness and revenue by 5%, positioning the firm as an industry leader, and driving a 15% surge in lead conversions.
Directed the seamless implementation of Salesforce CRM, overseeing RFP processes, selection, installation, rollout, and training, boosting client onboarding efficiency by 30%.
Innovated and executed cutting-edge digital marketing campaigns, generating $100K in revenue within four months through email, content marketing, social media, and display advertising, driving a 25% increase in customer engagement.
Catapulted the financial advisory services team's profile, generating an additional $8M in revenue, and expanding market share by 10%, solidifying the firm's position as one of the top three accounting providers for six consecutive years.
Championed A/B site testing and deep analytics, optimizing site navigation and conversions, leading to a 20% leap in site KPIs, and a 15% reduction in user friction.
Planned and managed conferences, webinars, and other events.
Education
Bachelor of Arts (BA): Political Science
Providence College Providence, RI
Certified Digital Marketing Professional (CDMP)
AMA/Digital Marketing Institute
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