Product Strategy and Management

Marco Daoura, MSBME, BSEE, LSSGB, Agile ScrumMaster

Email: *****@*********.***

Cell Phone: 206-***-****

LinkedIn Account: linkedin.com/in/marcodaoura

Location: Seattle, WA

Summary

“I thrive when blending strategy, innovation, and execution to elevate the customer experience and drive mutual success”

As an Innovative-Strategist, I led an agile product team to launch a connected health solution showcased at CES, generating $5M in first-year revenue by leveraging Digital Health, IoT, and strategic partnerships.

As a Decisive-Optimizer, I drove a 10% market share gain in a $700M/Y Cardiovascular imaging market through competitive differentiation and go-to-market planning.

As a Tenacious-Catalyst, I increased service revenue by 20% by leading a cross-functional team to implement value-add proactive remote services and standardize serviceability platforms.

Professional Experience

Title: Global Director of Digital Strategy

Company: Sysmex Corporation

Dates: Mar 2023 – May 2025

Global leader in hematology with over 3 billion CBC tests generated annually across labs worldwide.

• Authored a globally unified digital strategy and roadmap to expand solution offerings, in collaboration with five geographic regions of the business.

• Built alignment among regional teams to drive digital transformation initiatives with AI/ML algorithms for healthcare, leveraging differentiated Sysmex CBC “Big Data”.

• Conducted global primary and secondary market research to gather insights from users, customers, beneficieries, KOLs, and government officials.

• Analyzed trends to inform and focus the strategy on three pillars: lab sustainability and performance, provider clinical decision support, and government precision public health.

• Led partnerships with technology and clinical collaborators resulting in proof of concept supercomput analytics to identify disease biomarkers, and train/supervise algortithms.

Title: Principal Consultant

Company: SIA Latham Biopharm Group

Dates: Feb 2021 – Feb 2023

Strategic consulting firm serving life sciences, medical device, and digital health innovators.

• • Led strategic engagements for medical device, health-IT, and digital health clients spanning product development, regulatory strategy, and commercialization.

• Developed GTM strategies including value proposition, product positioning, differentiation, pricing models, and reimbursement pathways.

• Supported clients with market access planning, investor due diligence, and pitch decks.

• Authored quality system SOPs, design control documents, risk assessments, and verification/validation plans - in compliance with FDA 21CFR820 and EMA MDR/IVDR.

Title: Lead Consultant

Company: Premera Blue Cross

Dates: May 2019 – Dec 2020

Largest health insurer in the Pacific Northwest, serving over 3 million members.

• Managed Open Innovation programs, leading partnerships with digital health startups and organizing industry roundtables, sponsorships, and pilot collaborations.

• Fostered cross-industry engagement to advance member-focused care models.

• Collaborated with other BCBS plans to reduce avoidable ED utilization and improve patient/provider experience while lowering healthcare costs.

Title: VP of Product & Program Management

Company: Novuson Surgical

Dates: May 2018 – May 2019

Early-stage company developing novel laparoscopic devices to reduce surgical complications.

• Led medical advisory board to define user requirements and clinical needs.

• Developed go-to-market strategies and cultivated key surgeon/KOL relationships.

• Authored design history files and regulatory submissions for product design controls.

• Directed R&D programs in coordination with strategic investors and partners.

• Implemented agile project tracking and execution tools across a distributed cross-functional team.

Title: Principal Consultant

Company: Hubwerx LLC

Dates: Jul 2016 – Present (fractional)

Advisory and consultancy focused on health-tech, med-tech, health-IT, and digital health.

• Advised clients and startups on strategy, ideation to commercialization, GTM planning, product management, funding pathways, and agile execution.

• Led Boston Scientific’s catheter device Design for Manufacturability (DFM) initiative, managing cross-functional engineering sprints (from ‘18 to ‘19).

• Mentored startups at University of Washington CoMotion Labs and Cambia Grove.

• Chaired advisory committees for Keiretsu Forum (since ‘18) and Lake Washington Institute of Technology (from ‘20 to ‘22).

• Licensed SaaS WebApp for product documentation reviews and regulatory compliance.

• Strategy and technical advisor to Emagine, Step Away, Novuson, and stealth projects.

Title: VP Product Management and Marketing

Company: UltraLinq Healthcare

Dates: Jul 2016 – Feb 2018

Early-stage company with a cloud-based platform for image viewing, reporting, and data sharing.

• Identified and segmented underserved population health and wellness markets; shifted positioning from SaaS to Platform-as-a-Service (PaaS).

• Launched CE-approved GLIMPSE portable ultrasound solution within first year.

• Developed commercialization strategies for global markets including pricing, revenue models, and GTM execution.

• Led startup team across product ideation and strategy, clinical validation, regulatory planning, UX, and customer engagement.

Title: Director of Product Management and Marketing

Company: FujiFilm Healthcare SonoSite

Dates: Jun 2013 – Jun 2016

Global leader in portable, point-of-care ultrasound imaging systems.

• Led incubation and launch of iViz, a connected POC portable ultrasound, showcased at CES Digital Health Summit; generated $5M in first-year revenue.

• Drove product strategy, definition, and roadmapping for new markets (primary care, trauma, remote health) focusing on mobility, IoT, and digital health enablement.

• Built strategic partnerships (e.g., Tricefy for cloud-based SaaS IT); supported global maternal health initiatives (75% mortality reduction in Morocco study).

• Oversaw clinical evaluations, usability testing, and human factors verification.

• Amplified digital presence via KOL interviews, content marketing, and campaign development.

Title: Senior Marketing Manager

Company: Philips Healthcare Seattle Mar 2009 – May 2013

Dates: Global leader in diagnostic imaging and medical technologies.

• Led North America marketing for premium CV ultrasound portfolio, capturing 10% additional market share in a $700M/year segment, via competitive differentiation with peri-operative/procedural Live-3D imaging in the CATH lab and Hybrid OR.

• Directed Point-of-Care segment strategy, building 3% share in a $150M/year emerging market through focused positioning and messaging.

• Led sales & clinical, and field advisory boards to drive adoption and market growth.

• Launched major imaging and workflow solutions: CX50, IE33 3D TEE, and SPARQ platforms.

Title: Program Manager

Company: Philips Healthcare

Dates: Apr 2005 – Feb 2009

• Led a global cross-functional team across 8 business units to standardize product serviceability, integrating value-add remote cloud monitoring capabilities.

• Designed and implemented a company-wide Serviceability Creation Process for New Product Introduction (NPI), in the course of 3 years, to enhance service readiness and customer experience.

• Increased service revenue by 20% through introduction of proactive and preventative service models.

• Delivered secure, scalable remote service and cloud infrastructure features across product lines.

• Acted as liaison with Global Services Marketing and Philips Architecture & Technology teams to ensure alignment and adoption.

Title: Principal Systems Engineer & R&D Manager

Company: Philips Healthcare

Dates: Jul 2000 – Mar 2005

• Developed and deployed a data-driven software architecture that significantly boosted engineering productivity - achieving a 3 improvement in efficiency.

• Designed robust infrastructure for database configuration management, including branching, merging, and replication systems for development teams.

• Oversaw the development of custom software tools for optimizing transducer transmit/receive signal processing and automated build generation.

• Led a team of software and database engineers to automate acoustic and thermal transducer measurements, supporting regulatory submissions and ensuring compliance with safety standards.

Education

• M.S. Electrical/Biomedical Engineering University of Washington (3.8GPA)

Thesis: Precise control of fluid volumes inside glass capillaries using optical sensors for performing restriction enzyme digests, polymerase chain and sequencing reactions, to measure fluid volumes with an accuracy of 30 nanoliters

• B.S. Electrical Engineering University of Washington (3.7GPA)

Certifications

• Lean Six Sigma Green Belt

• Lean Agile ScrumMaster

Expertise & Skills

• Providers, Payors, Policies

• Digital Solutions & Strategies

• Big Data & AI/ML for Healthcare

• VOC, Product Definition, Product Roadmapping

• Segmentation, Differentiation, Positioning, Messaging

• NPI, Go To Market, Commercialization

• Cross-Functional Teams, Leadership Development, and Change Management

• Medical Devices, Health IT, Digital Health, IoHT

• Risk Assessments

• UX, Agile R&D, S/PDLC, Cloud S/PaaS, Design UX & Usability

• Market Testing, Studies, Evaluations, Evidence

• Verification & Validation

• Global Compliance, Regulatory Strategies, Product Launch, and Reimbursement

• ISO13485, IEC60601, IEC62304, ISO14971, ISO 15189

• IT Skills - Database design/administration and replication. Data and software configuration management. VB, C, Java, LabVIEW, ASP, SQL Server, Access, Web Services, DHTML, XML

Publications & Patents

• Precise Automated Control of Fluid Volumes inside Glass Capillaries - IEEE Journal of Microelectromechanical Systems. Volume: 8, Issue: 1, March 1999

• Inventor of three patent applications for Philips Healthcare – WO2008/010135-A2, WO2009/138902-A1, 61/579900

• Inventor of two patent applications for Fujifilm SonoSite – 16804081.4-12232, PCT/US2016034486

Speaking, Strengths & Awards

• CES speaker at Digital Health Summit. How Digital Health Saved My Life? & The Doctor’s Bag Now Fits in Your Pocket.

• Myers-Briggs Type: ESTJ (Leader, Take Charge, Logical, Assertive, Decisive, Practical, Analytical, Critical, Results Oriented)

• Marcus Buckingham Strengths: Responsibility, Focus, Woo (Winning Others Over), Relator, Competition

• Philips Engineering Excellence Award (June 2005)

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