Marketing Leader & Expert

SHARI DIAMOND

*****.*.*******@*****.*** 954-***-****

SUMMARY

Results-driven, strategic senior-level Marketing leader with 18 years’ experience developing go-to-market strategies that drive revenue and ROI. Unique combination of experience running in-house product marketing teams, working with clients to establish, optimize and grow product marketing practices and leading digital marketing initiatives that drive growth. ACCOLADES

● Top 10 Product Marketing Consultants of 2024 list, Product Marketing Association

● Product Marketing Team of the Year (2023), Product Marketing Association

● Adweek Executive Mentee (2022), Adweek

SKILLS

● Product marketing strategy ● Go-to-market activation ● Leadership

● Data analytics ● Competitive research ● Budget / P&L management

● New product launches ● Pricing & Packaging ● People manager

● Digital Marketing ● Pragmatic Marketing certified ● Relationship building EXPERIENCE

4/2021 - Current Principal (Sr. Director equivalent) Fluvio, a Product Marketing Consultancy

Sits on leadership team; serves as interim product marketing expert and advisor at B2B SaaS companies.

● Implemented first-class GTM strategies for over 35 clients of varying sizes and industries, often serving as interim product marketing leader or key advisor. Drove revenue growth through VOC research, competitive analysis, pricing strategies, positioning & messaging, sales support, market intelligence and more.

Sample clients: Verifone (payments), Stack Overflow (developer technology), eBay (adtech), Attentive and Bluecore (martech), Amplitude (analytics), Redesign Health (healthtech), MoneyLion (fintech), Truckstop (logistics)

● Leads a team of 3 product marketing consultants

● Oversees customized workshop and training offerings

● Serves on leadership team, providing insights and counsel for founder on decisions such as growth opportunities, structure, product development, diversification and culture

● Represents company externally as speaker, panel participant, podcast guest and blogger 2018 - 2021 Product Marketing Lead

Cox Automotive, Manheim

Head of B2B product marketing team responsible for 20 products & solutions.

● Served as team lead, evaluating research and data to understand market needs, customer pain points and opportunities; developing product positioning, target audiences and messaging; defining go-to- market approach; and coordinating with leadership and cross-departmental efforts to help drive all marketing programs

● Owned strategy & activation for product launch of new mobile app, increasing awareness (trials) by 20% monthly throughout Year 1, and transactions by 5x by Year 2

● Supervised team of Product Marketing Managers; Promoted in September 2019 and September 2020, given additional product ownership and team members 2017 - 2018 Marketing Team Lead

Newell Brands

Supported digital GTM programs across B2B and B2C product suite

● Oversaw strategy, execution, and reporting around holistic digital GTM programs to drive acquisition, awareness, engagement, and loyalty with brands such as Coleman, Contigo, and Rubbermaid

● Supervised team of 5 Associate and Assistant level marketers 2016 - 2017 Marketing Contractor

Coca-Cola Company

Led strategy and execution for owned digital channels

● Served as subject matter expert on strategic execution of owned communications efforts supporting digital programs tied to Coca-Cola’s Loyalty Rewards Program

● Developed and implemented portfolio-wide contact strategy, creating testing opportunities to guide and inform measurement approaches

2013 - 2016 Senior Product Marketing Manager

Time Inc. (TIME for Kids, Sports Illustrated Kids) Drove growth and retention efforts for B2B education products; launched new digital products.

● Led full-scale product marketing efforts for Time Inc’s kids and classroom products. Also oversaw audience development, partnerships, trade shows, and sales enablement

● Guided brand successfully through three consecutive years of customer file growth by optimizing digital marketing strategies, specifically SEM (grew 40%), social media (grew 15%) and email (grew 18%)

● Created and executed robust, segmented go-to-market strategy to launch two new digital products; acquired budget approval and launched within six months

● Supervised a team of three associates; Promoted from Manager after one year ADDITIONAL EXPERIENCE

2012 - 2013 Global Consultant

BAV Consulting, a Y&R Company

2011 - 2012 Manager, Innovation & Strategy

Time Inc.

2010-2011 Email Marketing Manager

Rent the Runway

2008-2010 Senior Strategic Consultant

Epsilon

Summer 2008 MBA Intern

Ogilvy One

2005-2007 Associate Publicist

HarperCollins Publishers

EDUCATION

2008 M.S., Integrated Marketing Communications Northwestern University, Evanston IL 2005 B.A., American Studies (Cum Laude) George Washington University, D.C.

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