Supply Chain Senior Director

Highly accomplished Operations Director with * years of experience leading cross-functional teams to achieve exceptional results. Proven track record in developing and implementing operational strategies that increased the efficiency of the supply chain and reduced inventory cost. Skilled in risk management, process optimization, and fostering a collaborative work environment to drive revenue growth and improve customer satisfaction.

WORK EXPERIENCE

Capelli Sport New York, New York October 2020-Present

Senior Director – Operations, Demand Planning, Supply Chain

Developed Predictive Models for demand forecasting, improving accuracy by 20% for B2B2C Online and B2B Bulk channels, supporting 500 contractual and 300 non-contractual customers annually.

Decreased inventory ordering frequency by 70%, cutting supply chain costs by 25%.

Executed comprehensive MRP (Material Requirements Planning) and MPS (Master Production Schedule) analytics to forecast production requirements accurately, leading to a 25% reduction in operating costs by eliminating waste and optimizing production cycles.

Directed procurement, production planning, and inventory prioritization for 15,000 SKUs and 2.5 million units, aligned with customer needs, inventory levels, and seasonality.

Revamped materials procurement processes by instituting competitive bidding with manufacturers, reducing COGS by 20% and achieving a 90% on-time delivery rate.

Optimized product category range planning by collaborating with sales executives and account managers and leveraging historical sales data to drive data-informed forecasting and inventory strategies.

Collaborated with the Creative Director to optimize targeted assortment strategies across diverse sales channels and customer tiers, enhancing product relevance and driving revenue growth.

Engineered a real-time inventory and backorder resource center that streamlined order processing and tracking, effectively empowering 58 regional sales executives across international markets.

Spearheaded a cross-functional team of 35 professionals, including three managers, across domestic and international markets, driving revenue to exceed $75M.

Streamlined supply chain operations by transitioning 30% of eCommerce deliveries under Section 321 (de minimis), cutting labor, storage, import duties, and operational costs by 40%. Directed vendor management, air logistics, 3PL coordination, forwarders, and the CX team to drive efficiency and optimize overall performance.

Pioneered innovative Made-To-Order and Made-To-Forecast programs by optimizing product mix and streamlining material planning in collaboration with key vendors.

Special Committees & Projects

Collaborated with the Chief Information Officer to transition from a legacy system to advanced SAP ERP and IM systems, leading business areas such as sales account management, inventory control, and merchandise planning.

Designed and implemented pricing procedures, sales document conditions, and various custom sales reports.

Collaborated on a six-member committee to design the legacy-to-SAP end-to-end conversion solution.

Contributed to developing five SAP S/4HANA modules (SD, MM, PP, FICO, EWM) and acquired strong functional knowledge of each.

Configured SAP designs leveraging standard functionality while minimizing custom programs, including GL accounts, Wave Picking, OBD, and MRP.

Developed a custom gross margin report in collaboration with FICO and technical leads.

Directed master data migration from the legacy system to SAP S/4HANA.

Served on a four-member committee to configure Salesforce and integrate it with SAP.

Currently a member of a three-person committee working on multiple areas of Amazon AWS to introduce to the company toolsets (Supply chain, Bedrock, Sage).

Capelli Sport New York, New York March 2016 – September 2020

Director- Strategic Operations

Developed a data-driven resource center to support 40+ regional salespeople, shaping realistic product and service offerings for 600+ customer accounts, generating over $49M in annual revenue.

Managed and trained a 25-member team, including two managers, to handle product inquiries, inventory checks, backorders, sales order execution, and customer service.

Maintained sales documentation and workflows, facilitated onboarding for new sales reps and account managers, and optimized lead qualification processes.

Collaborated across departments—manufacturing, logistics, fulfillment, marketing, design, eCommerce, customer service, and accounting—to ensure quality performance in product and service delivery.

Led cross-functional project management initiatives to streamline delivery and last-mile operations in high-pressure environments.

Conducted profitability-loss analyses, verified contracts, and ensured customer delivery compliance.

Structured contract financials, aligning with cost caps, profit margins, and clear obligation delineations.

Addressed customer queries and grievances, ensuring satisfaction with products and services.

Capelli New York New York, New York March 2012 – February 2016

Operations Manager – Footwear Department

Developed and instituted processes and procedures for a team of 25 (inc. 2 managers) to streamline daily communication and operations, allowing for an increase in the department’s sales by 600% over 4-year period.

Coordinated relationships with sales group, product design, and factories in Asia, facilitating the sales of over 10 million pairs of footwear resulting in $30M in sales annually.

Developed and maintained key relationships with new and existing suppliers in Asia to ensure the highest quality of goods and raw materials were sourced to give sales representatives more leverage to perform.

Utilized data from the Company’s ERP system to provide buying committee with inventory and sales data analysis for over 10,000 SKUs to determine sales trends, project future demand, and propose optimal inventory levels.

Capelli New York New York, New York March 2009 – April 2012

Junior Manager – Material Department

Managed vendor relationships and negotiated costs and delivery timelines for over 1 million yards of fabric annually, ensuring timely delivery of high-quality materials to factories.

Created and maintained customer-specific production calendars, oversaw inventory levels, and forecasted seasonal material consumption to ensure on-time delivery of samples and finished goods.

Liaised with internal departments to place purchase orders, organized material catalogs, and ensured the availability of required materials while streamlining cross-functional accessibility.

Led a team of four technical specialists to approve samples, ensuring compliance with quality control standards and customer-specific requirements.

EDUCATION

Baruch College New York, New York

Masters of Business Administration (MBA), Operations Management & Marketing

Manhattan College Riverdale, New York

Bachelor of Science, Management & Marketing

Skills

Computer Skills: SAP S/4HANA ERP, ARIA ERP, Zendesk, Constant Contact, MS Office

Additional Languages: Fluent in Arabic, Proficient in French

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