Business Development Vice President

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Carla Napoli

Vice President of Sales/Business Development

************@*****.*** • 727-***-****

LinkedIn • Tampa, Florida

Versatile and purposeful professional with extensive experience in implementing innovative sales strategies, optimizing marketing efforts, and achieving significant revenue growth. Adept at leveraging AI technology, SEO, and leadership to enhance business performance across diverse industries. Proficient in fostering strong client relationships, conducting market research, and executing strategic plans to align with company goals. Exceptional leader with experience in hiring, developing, and managing diverse teams, driving operational efficiencies, and exceeding sales targets. Known for a customer-centric approach, strategic vision, and ability to deliver exceptional results in competitive, fast- paced markets including the healthcare industry.

Areas of Expertise

VP -Sales Management & Leadership

Recruiting & Coaching Teams

Hiring, Developing, & Mentoring

Strategic Planning & Implementation

New Business Development

Relationship Development

P&L Management

B2B Sales

B2C Sales

Influential Negotiation

Gross Margin Analysis

Go To Market Strategy

Strategic Partnerships

Sales Forecasting

Cross-functional Collaboration

Exceeding Targets

Complex Problem Resolution

Solution Selling

Process Optimization

Communication Skills

Sales Process & Deal Closure

Professional Experience

Blackstone Medical Services, Tampa, FL

Vice President- Outside Sales, US 2024 – Present

• Senior Leadership role developing and implementing comprehensive sales strategies to drive market expansion and revenue growth.

• Ability to build relationships with my team, and staff, while analyzing data, identifying trends, and problem solving.

• Overseeing the outside sales team consisting of five directors who are direct reports, fifteen regional managers, twenty-five district managers, and seventy-eight sales reps, indirectly reporting.

• Identify new business opportunities and expand the company’s customer base.

• Monitor customer’s needs to adjust sales strategies accordingly.

• Recruit, interview, train, and mentor sales support, while inspiring a high performing outside sales team.

• Presenting during on-site training courses.

• Stepped in as a Marketing Director in addition to my role in supporting our sales team.

• Creating innovative sales contests and incentives for sales teams.

• Foster a results driven and client-driven sales culture determined to win.

• Negotiate contracts and partnerships to enhance revenue opportunities.

• Set and track sales goals with weekly trend reporting, ensuring the team meets or exceeds targets.

• Report on key metrics and collaborate with other senior executive department heads in US and Colombia.

• Worked closely with operations and customer services teams to align sales efforts with customer objectives.

• Proven record of overall outside sales growth of 33% over last year.

• A dynamic leader with a passion for sales and a deep understanding of the healthcare industry.

• Blackstone Medical Services is the number one at home sleep testing company in the US, with an additional sales support office in Medellin, Colombia.

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Accelerated Holdings LLC, St. Petersburg, FL

Business Development Consultant, Sales & Marketing Managing Director Life Coach - Contractor 2023 – Present Implemented AI sales software, optimized SEO strategies, and executed social media advertising. Oversaw digital marketing platforms as part of consulting services for real estate law firms, med spas, medical device, and food distribution companies, along with other start-up businesses under Accelerated Holdings Consulting Company.

• Achieved noteworthy results, including enhancing KPIs, maximizing ROI, and doubling revenue (100%).

• Implemented physical and digital marketing, utilizing social media advertising promotions, implemented third party software platforms, all leading to immense growth.

• Analyzed budget, P&L analysis, prime costs, and developed a plan to reevaluate budget and spending to maximize ROI.

• Coach clients seeking career advancement into leadership positions.

• Coach clients specializing in weight loss, overall health, and personal growth. Berlin Patten Ebling Real Estate Law Firm, PLLC, Saint Petersburg, FL Business Development Coordinator 2022 – 2023

Identified and pursued new business opportunities to drive growth and expand market presence within six offices, conducted thorough market research to recognize potential clients and emerging industry trends. Established and maintained strong relationships with key stakeholders, clients, and partners.

• Developed and implemented a process for attorneys to deliver digital and in person classes and presentations relevant to real estate market trends.

• Coordinated social and marketing events for the law firm.

• Built relationships with realtors as they utilized classes to gain continuing education credits.

• The result led to real estate sale closings and client acquisition for Berlin Patten Ebling Law Firm. Local Foods/Hillcrest Foods, Tampa FL & Cleveland, OH Vice President of Business Development (Same Owner) 2018 – 2021 Cultivated high-profile client relationships, partnerships, and concepts through a consultative, team-selling approach. Forecasted, executed, and developed sales plans for CEO, C-Suite executives, and staff. Hired, developed, and led diverse sales teams from ten to fourteen, managers, account executives, marketing staff, and social media influencers. Provided strategic planning and support to shape company culture, goals, and projections, while working alongside procurement, IT, operations, and all departments. Developed innovative ideas aligned with current market trends, integrating research and merchant guidance to promote and implement projects, while closing deals.

• Maximized value, growth, and profitability for existing and prospective clients by developing Master Distribution Agreements

(MDAs), conducting competitive market analyses, and providing strategic marketing ideas.

• Boosted company visibility and industry leadership by representing company at industry conferences, trade shows and events such as the National Restaurant Association (NRA).

• Consistently exceeded monthly, quarterly, and annual sales goals by leading teams to cultivate a robust sales pipeline in CRM and negotiating deals.

• Rapidly promoted to executive staff within six months of meeting yearly 10MM sales quota. In turn, reported directly to the CEO. 3

Signature Sauces, Cleveland, OH

Vice President of Business Development/Contractor 2019 – 2023

• While working as a VP for Hillcrest/Local Foods; fostered and built customer-centric culture for new and existing multi-unit clients by creating value, streamlining customer operations, reducing labor costs, and introducing Signature Sauces.

• This process solidified my commitment to their success. They now had an empowering team of industry professionals, who customized products tailored to their brand specifications.

• Produced sales leads and closed deals for leading proprietary manufacturers and private label copacker specializing in sauces, dressings, spices, soups, and condiments.

• Generated $12m in profit for Signature Sauces by utilizing a cross-selling partnership. Results: Labor and cost savings, streamlining, and adding convenience to the customer.

US Foods, Cleveland & Youngstown, OH

Territory Sales Manager 2012 – 2018

Managed opening and development of categories, products, and services for single and multi-unit restaurant accounts in outside sales. Employed benchmarking strategies leveraging manufacturing verticals, channel strategies, system analytics, e-commerce platforms, and CRM tools like Salesforce. Prepared legal documents including Master Distribution Agreements (MDAs), Non-Disclosure Agreements (NDAs), and other contractual agreements. Utilized and implemented software platforms, such as Menu Profit Pro (MPP), Toast, Chow Now, RESO, Homebase, and BentoBox software to streamline operations and maximize profitability.

• Consistently achieved Annual Operating Plan (AOP) targets, led in Earnings Before (EB) and Gross Profit (GP), and topped divisional initiatives with an average 120% overachievement of sales quotas annually.

• Recognized as Rookie of the Year in 2012, Rising Star in 2013, Collector of the Year in 2013, and received numerous other awards and company vacations.

• Enhanced sales and operational efficiencies by implementing and supporting Group Purchasing Agreements (GPOs). Additional Experience

Commercial and Residential Leasing Agent/Property Manager – Pelican Park Properties, Canterbury Club Townhomes, Simon Property Group, Youngstown, OH

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Education

Bachelor of Liberal Arts & Sciences in Political Science, Minor in Psychology and Philosophy Youngstown State University, Youngstown, OH

Certifications

Certified Life Coach - IAP College

Affiliations & Community Involvement

Active Member, Saint Petersburg Infinity & Casa - The League to Aid Abused Children & Adults, Inc. Former Board Member (5 years), Youngstown Playhouse Former Assistant Speech and Debate Coach, Boardman, and Cardinal Mooney High Schools Former President, Youngstown Acting Community Theater Association Former Community Volunteer, SMARTS — Students Motivated by the Arts; Youngstown, OH

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