Business Development Intelligence

Organizational Leadership • Strategic Planning & Execution • Business Development & Revenue Growth • Sales Operations • KPI Development & Performance Management • Digital Transformation & Scalability Initiatives• Risk Management Analytics • Spend Allocation & Pricing Optimization Models • SaaS and PaaS Platform Optimization • CRM Optimization (Salesforce, Zoho, Nimble, Freshsales, HubSpot) • Business Intelligence & Data Strategy • Data Governance & Compliance (HIPAA, GDPR, Ethical AI Use) A S H L E Y F A U L K

E X E C U T I V E S U MMARY

Dynamic executive with versatile expertise in organizational leadership, operational excellence, revenue diversification, strategic growth, and data-driven business transformation. Proven success in driving double-digit revenue expansion, scaling enterprise operations, optimizing performance across departments, aligning cross functional departments and building high performing teams that exceed business objectives in competitive markets. Adept at transforming complex systems into streamlined, high-performing structures that enable sustainable growth. Poised to deliver measurable enterprise impact and operational scale through innovation, leadership, and systems thinking.

C O R E C OMPETENCIES & T E C H N I C A L S K I L L S Revenue & Operations Leadership Growth Architecture Revenue Acceleration Corporate Strategy Analytics AccuVein, Inc.

Regional Executive, Business Development Q1, 2018 - Q3, 2021 Led business development strategy across the Central U.S. healthcare technology sector, expanding partnerships with healthcare networks, facilities, and distribution channels to meet revenue targets and sales objectives. Drove consistent YoY revenue growth by managing the full enterprise sales lifecycle, leveraging real-time performance analytics to increase market penetration, streamline operations, and align solutions with evolving customer and industry needs. 985-***-**** ************@*****.*** Ashley Faulk CCAT Assessment Plum Assessment E X P E R I E N C E

National Association of Stock Plan Professionals

Chief Revenue Officer, Head of Sales and Business Development Q1, 2022 - Q4, 2024 Served as strategic counterpart to the COO, leading organizational design, operational strategy, enterprise budgeting, vendor audits, and full oversight of P&L, sales, and business development for a leading financial organization. Directed cross-functional operations across sales, marketing, legal, and product teams; implemented OKRs, SOPs, and governance frameworks to unify performance metrics, ensure compliance, and drive alignment with profitability targets and client engagement goals.

Achieved a 420% increase in total revenue over three years (~140% YoY) by leading strategic revenue diversification initiatives, expanding into new markets, and utilizing predictive analytics, AI-driven segmentation models, and market expansion strategies to drive sustainable growth.

Increased the organization’s previously underperforming event-based revenue most significantly, by 80% over 3 years, at a rate of between 25-27% YoY via implementation of data-driven, multi-channel sales strategy and optimization of pricing structures. Increased the organization’s overall profit margins by over 55% through revenue diversification and strategic cost-efficiency initiatives, significantly enhancing the organization’s financial health and long-term viability. Built a portfolio of invested stakeholders leading to a client margin valued at $25M, leveraging client relationship management (CRM) systems, engagement tracking tools, and customer segmentation strategies to deepen loyalty, drive upsells, and strengthen market positioning.

Analyzed and streamlined operational efficiencies, reducing organizational expenditures by 20% while maximizing productivity and profitability.

Spearheaded transformative initiatives that strengthened organizational resilience, fostered stakeholder collaboration, and optimized operational performance for long-term success..

Increased Annual Sales Revenue

Successfully increased and stabilized sales

revenue by 140% YOY via targeted market

expansion and diversification strategies.

K E Y A C H I E V E M E N T S

Increased Profit Margins

Successfully increased profit margins by

55%, and reduced operational costs by 20%

through data-driven process optimization.

Recognized for cultivating strategic

partnerships, leading with accountability,

and navigating organizations through

change, crisis, and high-growth cycles.

Recognition & Awards

Remote - Concord, CA

Medford, NY

A S H L E Y F A U L K

All Island Media

Assistant Vice President, Sales Q3, 2010 - Q2, 2013 As AVP at All Island Media, I led a 60-person sales teams to achieve revenue growth and expand market reach across the region. I developed and executed strategic sales plans that boosted client acquisition and retention, optimized sales processes for efficiency, and ensured alignment with overall business goals through cross-functional collaboration. Built and mentored a high-performing sales team, achieving a 90% retention rate while fostering a high-accountability, results-driven culture aligned with agile sales principles.

Orchestrated cross-functional collaboration between marketing, operations, and customer success, increasing client satisfaction scores by 20% through data-informed engagement strategies. Spearheaded CRM modernization and data centralization project, enabling actionable insights through advanced customer segmentation, retention modeling, and performance analytics. Achieved 35% revenue growth through predictive analytics, early adoption of cloud-based CRM platforms, and optimization of digital sales workflows.

E D U C A T I O N & T R A I N I N G

ART INSTITUTE - PITTSBURGH

BA- Media Arts & Visual Communications

UNIVERSITY OF PENNSYLVANIA, WHARTON

EBBA- Artificial Intelligence and Analytics

GOOGLE CLOUD

EMBA - Organizational Leadership

CERTNEXUS

Certified- Artificial Intelligence Practitioner

NORTHWESTERN UNIVERSITY, KELLOGG

Certified- Generative AI

SANDLER INSTITUTE

Certified- Sales Mastery

Drove strategic portfolio growth from $4.5M to over $20M by aligning business development initiatives with operational objectives across major healthcare systems, leveraging data-informed planning to increase adoption and market penetration. Led client acquisition and expansion strategy by integrating predictive insights into account prioritization and growth planning, strengthening positioning within Integrated Delivery Networks (IDNs) and complex healthcare environments. Led a 15-person regional sales team, defining territories, setting quota frameworks, and establishing performance-driven goals to foster a culture of accountability, operational excellence, and achievement. Cultivated strong, strategic partnerships with C-suite executives through consultative, solutions-based selling, resulting in significant expansion of market share and deepening client relationships. Enhanced sales operations effectiveness by streamlining workflows, deploying CRM system enhancements (Salesforce), and launching real-time reporting dashboards, improving pipeline visibility, client retention, and forecasting accuracy. Recognized with the President’s Circle Award in 2018, 2019, and 2020 for top-tier performance, placing in the top 1% of regional leaders based on revenue generation, client success metrics, and market growth impact. The Art of Analytics

Founder & Corporate Growth Consultant (Data and Business Strategy) Q2, 2012 - Q1, 2018 As the Founder and Corporate Consultant at The Art of Analytics, I led comprehensive business assessments and created targeted strategies to drive growth, efficiency, and profitability for clients. I delivered expertise in operational improvement, financial advisory, marketing, sales strategy, and business development, empowering clients to expand market reach and optimize performance. Held fractional C-Suite and senior executive roles, driving growth and innovation across industries including SaaS, fintech, construction, automotive, beauty, hospitality, healthcare, social impact, entertainment, athletics, CPG, crypto, logistics, and fine art. Conducted in-depth strategic assessments, identifying areas for growth and crafting actionable plans that increased client revenue by up to 30%.

Provided financial advisory services that helped clients manage budgets effectively, maximize ROI, and make informed, data-driven business decisions.

Implemented operational improvements that streamlined processes and reduced costs, boosting client efficiency and enhancing overall profitability.

Designed and deployed customized BI dashboards and predictive revenue modeling for diverse client portfolios. Led consulting engagements to embed AI/ML principles into marketing attribution modeling, lead scoring, and sales forecasting. Implemented CRM integrations with advanced analytics capabilities to automate performance monitoring and reporting. Revenue & Operations Leadership Growth Architecture Revenue Acceleration Corporate Strategy Analytics Remote - New York, NY

Edgewood, NY

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