Brand Ambassador, Product Specialist, Event Activation Manager

Elyssa Xavier

619-***-**** ************@*****.*** San Diego, CA

MARKETING & SALES PROCESS IMPROVEMENT PERFORMANCE MANAGEMENT Results-driven professional with years of experience leveraging relationship management, marketing, and sales to increase customer engagement, sales, and process improvements. Recognized for exhibiting a keen ability to anticipate business challenges and develop solutions that align with these needs and mitigate the introduction of future problems.

• Demonstrate an aptitude to contribute, lead, and achieve corporate goals while working as part of a team in fast-paced, competitive environments.

• Leveraged relationship management and strategic planning skills, achieving top seller status for multiple years as a result of consistently implementing and developing innovative sales practices. SKILLS

• Relationship Management

• Stakeholder Management

• Customer Retention

• Sales Management

• Process Improvement

• Market Development

• Coaching & Training

• Market Research

• Organizational Leadership

• Trend Analysis

• Problem Resolution

• Performance Management

EXPERIENCE

Beverage Cart Program Manager

Miramar Corps Community Services February 2024-January 2025 Execution of the Beverage Cart Sales on the Miramar Memorial Golf Course. Responsible for developing menu, inventory, purchasing, pricing and ordering to create a successful and profitable part of the Food and Beverage Department on Base, including Catering department. Customer Relations and partnership with the Golf Professionals, Clubhouse Employees and prominent Military personnel is of the upmost importance. Knowledge of Military Rules, the game of Golf and their respective rules, regulations and traditions are required and are expected to be maintained and demonstrated. National Security Clearance must be obtained and maintained, along with accurate daily sales, inventory and cash handling procedures. Notable Contributions:

• Created the program from the ground up in partnership with the Food and Beverage Manager

• High Levels of Customer Service and Military Protocols maintained

• Trained and oversaw the success of 2 employees in the 12 months employed as a testament to the increasing sales and program expansion

• Assist with dinners and events at the Officers Club and other Military ceremonies. Private Suites Concierge

Petco Park and Snapdragon Stadium July 2022-Present (Seasonal) Manage the successful execution of high-end event experiences for VIP clients during sports events, corporate events, and concerts. Ensure suites are pre-stocked with requests and customer service/hospitality standards are delivered at the highest level. Manage expectations and resolve any issues that arise. Notable Contributions:

• Contributed to the Grand Opening of Snapdragon Stadium by leveraging peer training skills to ensure the team would exceed service expectations.

• Managed customer service and ensured high levels of satisfaction from beginning to end for each guest during their visit.

• Created lasting client relationships resulting in multiple requests for repeat service in suites.

• Assisted as needed with Large-scale Catering events and Concerts. Bartender (Pechanga Arena and others)

Various Organizations July 2014 – Present

Facilitate daily operations by exhibiting crowd-handling skills in a high-volume environment. Adhere to ABC laws, checking for IDs, and preventing overserving. Executes a high level of knowledge in liquor, drink and brand education to provide the highest level of profitability to the employer.

Enthusiastically perform long shifts and contribute to maintaining the positive attitude of the team. Resolve customer concerns and exhibit a self-starting, positive attitude, which leads to increased customer retention and upheld company standards. Extreme accuracy in pours, ringing and cash-handling capabilities. Notable Contributions:

• Leveraged an extensive background in beer, wine, and spirits to provide each customer with specific recommendations, leading to increase service ratings.

• Events include Punk in the Park (National Tour), Punk in Drublic (National Tour), La Mesa Oktoberfest, Ocean Beach Oktoberfest, San Diego BayFest, Wonderfront Music Festival, Saint Patricks Day Street Festival, Concerts and Private Parties Chain Sales Consultant

The Winebow Group, San Diego, CA Sep 2017 – May 2022 Fostered relationships with managers and corporate buyers with responsibility for securing partnerships and expanding sales. Embraced company values in product education, consistently seeking out ways to further knowledge in wine and spirits. Notable Contributions:

• Represented a portfolio of Wineries and Spirits Distillers, primarily focused on family-owned businesses.

• Supported upwards of 120 accounts in three Territories within the Corporate Retail arena, including Albertsons, BevMo, Bristol Farms/Lazy Acres, Ralphs, Sprouts, Target, Stater Brothers, Vons, Whole Foods, and WinCo stores.

• Recognized for consistently achieving status of Top Seller in the state as a result of consistently exhibiting an interest in continuous learning and demonstrating a keen ability to develop and foster strong business relationships. Promotional Sales, Brand Ambassadorship, Marketing, Event Leadership and Team Management Independent Contractor, California & Hawaii 2001 – Present Represented brands, sampled products and other consumer packaged goods (CPG’s), providing companies feedback to guide marketing and branding strategies. Fostered relationships with key stakeholders to secure new business from clients ranging from Health Supplements to Alcohol brands in On and Off Premise accounts on both the Distributor and Supplier sides at concerts, conventions, festivals and tradeshows. Work closely with managers, Territory Reps and Regional Sales Managers to ensure successful executions throughout the State. Successfully executed marketing activations utilizing leadership skills and coordinating individuals from conceptions to completion in the marketing cycle. Special events such as Corporate and Private Food and Beverage / Catering events were not uncommon in assisting Banquet Captains. Notable Contributions:

• Educated potential and current consumers on new products and services to drive sales and engagement.

• Partnered with organizations to develop interactive, engaging experiences with consumers to evaluate products and gain feedback.

• Managed teams of Brand Ambassadors, providing training and strategic recommendations for improved performance. EDUCATION

Bachelor of Science, Sociology – San Diego State University – San Diego California Certifications:

Professional Certificate in Event and Meeting Planning, San Diego State University (2025) Professional Certificate in The Business of Craft Beer (Level 2), San Diego State University (2023) Society of Wine Educators - Certified Spirits Specialist (2023) Cicerone I - Certified Beer Server (2022)

Wine And Spirit Education Trust (WSET), Level 2 (2019) TIPS/RBS/Food Handler Certified (current)

Volunteer Works:

*Big Josh Foundation *Old Mission Bay Athletic Club (OMBAC)

*San Diego Blood Bank *Sustainability is Sexy (SIS)

Contact this candidate