Women's Basketball Product Manager

NIKHITA MIRCHANDANI

New York City Metropolitan Area • ********@*****.*** • 734-***-****

EDUCATION UNIVERSITY OF MICHIGAN Ann Arbor, MI

Stephen M. Ross School of Business

Master of Business Administration (STEM-Designated), May 2025

• Emphases: Technology and Strategy Concentration: Data and Business Analytics

• Awarded: Merit Scholarship Selected: Forté Fellow, Venture Capital Fellow at Zell Lurie Fund UNIVERSITY OF MUMBAI Mumbai, India

Veermata Jijabai Technological Institute (VJTI)

Bachelor of Technology in Electrical Engineering, May 2018

• Graduated: Top 5% of cohort Selected: Women's Basketball Team for all 4 years

• Founded: First internship event with 25K+ visitors; onboarded 50+ startups, 200+ offers made EXPERIENCE

2024

Summer

RESTAURANT BRANDS INTERNATIONAL (RBI) Miami, FL

MBA Marketing Strategy Intern

• Devised product-led growth and monetization strategy for Popeyes; uncovering new snack category to close 10% industry traffic gap and drive 5% topline growth ($336M opportunity)

• Built post-launch reporting framework and centralized insights hub for 8+ teams; cutting redundant market-testing, improving channel mix, and media ROI, saving $230K/year (15%)

• Recommended new product pipeline using freezer-to-fryer formats; defined design principles from POS, consumer, and QSR competitor insights, unlocking 40% underused freezer capacity 2024 GOODAI GLOBAL INC (KOREAN SKINCARE BRAND) Seoul, South Korea MBA Consultant

• Crafted U.S. go-to-market strategy for viral K-beauty brand Beauty of Joseon; defined brand positioning, omnichannel roadmap, and segmentation to drive 5x revenue growth in 3 years

• Created retail expansion playbook for Target, Costco, and Ulta; enabling offline rollout now live in Costco, projecting $30M revenue impact and 2% U.S. K-beauty market share 2020-2023 UPGRAD EDUCATION PVT LTD (ED-TECH STARTUP) Mumbai, India Product Manager

• Developed market entry strategy and led product development lifecycle to launch Asia’s first online Doctoral Law program, unlocking $300K in net-new revenue within 3 months

• Collaborated with CEO’s office to establish Meta’s Digital Marketing Blueprint partnership, elevating program ratings from 4.5 to 4.7/5 and Customer Satisfaction (CSAT) by 15%

• Conducted market research and built user personas to identify top 3 segments, implemented targeted feature enhancements, resulting in 110% growth in customer acquisition over 2 years

• Mobilized 25-member team to execute urgent customer success intervention targeting retention KPIs; driving 20% surge in platform engagement and 15% lift in completion rates

• Directed operational overhaul of $19M ARR program portfolio, redesigning delivery model and academic support, generating $1.1M in annual savings; awarded 'Star of upGrad' (top 1%)

• Uncovered root causes of low Net Promoter Score (NPS) in flagship product through customer feedback and competitor benchmarking; owned roadmap execution, boosting NPS by 17% 2018-2020 PRICEWATERHOUSECOOPERS INDIA PVT LTD Mumbai, India Associate, Technology Consulting

• Led B2B SaaS digital transformation for $150M+ education group, designing enterprise system architecture and Oracle HCM Cloud + SAP ERP integration to streamline HR/Finance ops

• Partnered with UX team and 5 developers to define use cases, conduct UAT, SIT (API-testing), and QA sprints for HR-tech; led product demos and iterations, automating 80% of workflows

• Designed and implemented AI-powered SaaS recruitment tool for healthcare client, leveraging candidate profiling and analytics to optimize talent pipeline, reducing time-to-fill by 40%

• Delivered org-wide enablement (4,000+ users) through user journey mapping and change management training workshops, boosting new system adoption to 85%

• Developed automated tech-handover assets for Oracle Practice (~2000 members) nationwide, saving 450+ hours per engagement; awarded ‘Above & Beyond’ for project excellence ADDITIONAL • Technical Skills: SQL, Python, Advanced Excel, Tableau, Power BI, Alteryx, C++, JIRA, Figma

• Certifications: Chartered Financial Analyst (CFA) Level 1, Oracle Fusion HCM Cloud Suite

• Mentor, upGrad Foundation: Member of women’s mentor network; coached 3 young women from underprivileged backgrounds to develop skills and secure employment opportunities

• Dance Enthusiast: Trained in salsa and bachata, keen to attend Colombia's largest salsa festival

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