Email Marketing Financial Services

linkedin.com/in/alexanderstone*rd

Alexander STONE III ******@******.***

United States 267-***-****

CAREER ACCOMPLISHMENTS

●Digital & Email Marketing Professional with experience performing tasks such as creative strategy, data analysis, data reporting, HTML, CSS, SQL, QA, A/B testing, campaign creation, omni-channel campaigns, and content management.

●Revamped onboarding engagement within NuMi App using creative marketing strategy generating an uptick in user engagement of 15% in the first quarter & 60% by the 3rd quarter.

●Facilitated a migration of Email and Push campaigns from Simon Data into Braze.

PROFESSIONAL EXPERIENCE

Experian Costa Mesa, CA

CRM Program Specialist Oct 2024 – Present

Experian unlocks the power of data to create opportunities for consumers, businesses and society. At life’s big moments from buying a home or car, to sending a child to college, to growing a business exponentially by connecting it with new customers we empower consumers and our clients to manage their data with confidence so they can maximize every opportunity. We gather, analyze and process data in ways others can’t. We help individuals take financial control and access financial services, businesses make smarter decision and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime.

●Managed omni-channel marketing campaigns using Braze API, executing highly personalized email, push, and in-app messaging to engage consumers across the credit lifecycle.

●Monitored and analyzed key CRM performance metrics open rates, CTR, conversion rates and unsubscribe rates to refine targeting strategies and enhance the customer journey.

●Collaborated with cross-functional teams including data science, product, and compliance to ensure messaging aligns with regulatory requirements and industry best practices.

●Thrived in a fast-paced, data-driven environment, continuously optimizing CRM strategies to maximize customer lifetime value (CLV) and retention in the financial services space.

●Partnered with a tenured CRM team, contributing to knowledge sharing, automation enhancements, and innovation in consumer credit marketing strategies.

●Executed A/B testing, dynamic segmentation, and personalized messaging to enhance customer engagement and retention.

●Developed and refined lifecycle marketing strategies to improve user onboarding, activation, and re-engagement.

Tripadvisor Boston, MA

Senior CRM Specialist Jan 2024 – Oct 2024

Tripadvisor, the world's largest travel guidance platform, helps hundreds of millions of people each month become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 1 billion reviews and opinions of nearly 8 million businesses, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby.

●Skillfully crafted and implemented multi-faceted marketing initiatives leveraging the Braze platform to enhance user engagement, bolster retention rates, and amplify revenue streams.

●Created and executed multi-channel marketing strategies leveraging the Braze platform, aimed at enhancing user engagement, personalization with Liquid fostering retention, and maximizing revenue generation.

●Ran A/B tests using Braze & Litmus to confirm the campaigns were set up correctly and improve campaign strategy as needed.

●Developed complex dynamic email & in-app messages using custom HTML for clients in multiple platforms by creating and using data filters, queries, segmentation, Liquid, CSS, dynamic content blocks and complex looping blocks.

●Copywriting, staging, and execution of email marketing campaigns and automated flows for lifecycle marketing.

●Facilitated & organized workload using Jira, Monday, Confluence & Asana.

Nutrisystem Fort Washington, PA

Marketing Coordinator (Head of Customer Engagement & Retention) Feb 2021 – Dec 2023

Nutrisystem is a high-protein, low-glycemic diet that is designed to keep blood sugar levels steady and hunger in control. The menu includes a combination of perfectly portioned, ready-to-go and frozen meals, including Hearty Inspirations premium meal options with up to 30 grams of protein.

●Executed marketing tasks such as email marketing, curating customer journey, managing evergreen content, content creation CRM, HTML, A/B testing, and data reporting in the weight loss industry.

●Collaborated among cross-functional teams developing SMS, Push, In-App & omni-channel campaign creative strategies using Liquid through Braze API that generated over $30 million resulting in an uptick of 16% retention revenue in 2022.

●Developed email & in-app campaigns using custom HMTL, Liquid & content blocks.

●Produced segmented multi-channel campaigns via Braze propagating an upward trend in customer open rate, engagement & retention by 40% daily.

●Managed database of over 700,000 subscribers, optimizing segmentation and personalization strategies to improve customer engagement in NuMi app by 25%.

●Utilized Braze and SQL for message experimentation, performance analysis, and reporting.

Zeitgeist Inc King Of Prussia, PA

Digital Marketing Specialist Apr 2020 – Feb 2021

Zeitgeist Inc. is the North American branch of the world-famous watch designer and manufacturer, Zeitgeist. We proudly represent our parent company that is deeply rooted in German history and has become synonymous with timepieces. Quality and exclusivity are the focus, in terms of both the materials used and the designs featured.

●Grew Google and Facebook ad campaigns to convert 35% higher per week which allowed the company to expand into Canada five months early.

●Executed marketing tasks such as PPC campaigns, SEO, email marketing campaigns, content creation, A/B testing, and copywriting using Salesforce within a German watch startup in the fashion industry.

●Increased website traffic by 20% within the first 6 months by implementing a new creative marketing strategy.

●Produced SQL queries using MSSQL, worked with integrating Azure SQL into MSSQL.

PECO, An Exelon Company Norristown, PA

Gas Analyst Engineer (Intern) Sep 2019 – Apr 2020

Pennsylvania’s largest electric and natural gas energy company, and a leader in advancing smart energy. Headquartered in Philadelphia, PECO serves more than 1.6 million electric and 515,000 natural gas customers in southeastern Pennsylvania. PECO is advancing smart energy by using new approaches and investments to ensure safe and reliable service while providing customers increased control, access and convenience. The company continues to strengthen the community and build the local economy to help the region thrive, while being accountable to the environment through thoughtful investments and initiatives.

●Produced approval design reports for permit/product approval & improvement of existing gas system via AutoCAD, Microsoft Word, and Microsoft PowerPoint & Microsoft Excel.

●Managed and Organized Administrative Records & Designs using AutoCAD, SQL, & Microsoft Excel.

●Ensured work mandated to grounds crew met the current standards & dimensions planned/approved.

●Maintained records of maintenance, new service/service shut-off, & current/previous gas leaks.

UPenn Facilities & Real Estate Operations Philadelphia, PA

Mechanical Engineer (Intern) Sep 2018 – Mar 2019

The Division of Facilities and Real Estate Services (FRES) provides the expertise, business process, policies and standards required to plan, design, construct, operate, maintain, and renew the physical assets of the University, excluding the health system. With close to 12M square feet of space, FRES maintains 186 buildings on a campus of 276 acres, completes over 60,000 maintenance requests per year, and starts approximately 250 projects a year. FRES is comprised of the following Departments: Administration, Office of the University Architect, Design and Construction, Real Estate, Operations and Maintenance.

●Designed the development of revising workflow processes, facilitated meetings & was the single point of contact to schedule and ensure appropriate parties attend.

●Assisted in the development of tools and metrics to measure the success of the proposed/enacted process changes.

●Conducted field inspections to identify problems associated with the revised process; Analyzed and created statistical data to identify performance trends.

●Managed work within the trade’s organization, reporting process improvement and strategic reorganization to the Director of Facilities Trades.

EDUCATION

Drexel University Philadelphia, PA

Bachelor of Science in Business and Engineering Jan 2016 – Nov 2021

Professional Certifications

Braze Certified Practitioner – Online Course

Braze Certified Marketer – Online Course

Braze Certified Digital Strategist – Online Course

Braze Certified Developer – Online Course

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