Data Analyst Analytics

NOMI SHITAL MARKETING DATA ANALYST *******@****.**.*** / **********@*****.*** +1-973-***-****

Professional Summary:

Data analytics truly energizes me; I thrive on turning raw numbers into clear recommendations. I dig into data to uncover what’s underperforming, what needs adjustment, by how much. From there, I build and fine-tune models to drive those improvements in my campaigns. I’m always looking ahead for fresh ways to optimize and deliver even better results.

Core Competencies & Technical Skills:

Advanced Excel: PivotTables, VLOOKUP, Power Query, Data Cleaning

Web Analytics: Google Analytics (GA4), Adobe Analytics

Paid Media Platforms: Google Ads, Facebook/Meta Ads Manager

A/B Testing & Experimentation

Statistical Analysis: Linear Regression, Logistic Regression

Predictive Modeling & Forecasting

Performance Metrics: ROI (Return on Investment), ROAS (Return on Ad Spend)

SEM / SEO: Keyword Research, On-Page Optimization

Paid Search: Google Ads, Bing Ads

Paid Social: Facebook Ads, Instagram Ads, LinkedIn Ads

Insights Presentation: PPT (Power point presentation)

Professional Experience:

ALKON PLASTICS PVT. LTD. Marketing Insight Analyst (Jan 2023 – Dec 2023)

Managed B2B Amazon advertising (Sponsored Products/Brands), leveraging CPC & bid optimization to generate $10,518 + sales on a $1,589 ad spend (14.91% ACOS, 6.71 ROAS).

Used segmentation on bounce rate, session duration, & user journey data to identify high-value cohorts, UX improvements that boosted organic traffic by 18%.

Revised pricing strategy for high-ticket products using cost of goods sold (COGs), CAC, unit economics and profitability analysis, achieving a 28% profit margin.

Generated daily Google Analytics (GA4) reports and performed time-series analysis to monitor KPIs.

SUN CHEM INDIA PVT. LTD. Research Analyst (Aug 2021 – Dec 2022)

Applied A/B testing on product packaging (color schemes, variants, fragrances), using Salesforce CRM and survey data to refine USPs resulting in a 12% lift in engagement rate and a 7% increase in online orders.

Optimized Shopify product listings with SEO, on-page optimization, improved conversion rate by 23%.

Developed data-driven packaging texts by analyzing qualitative & quantitative research, survey research.

Optimized landing pages (data driven from ads) to reduce bounce rate by 10% & increase session time of page.

TECH MAHINDRA LTD. Customer Relations Marketer (Nov 2020 – Aug 2021)

Consulted for 3 Mobile UK clients, using CRM data to segment leads (CLV, CAC analysis), identify upsell opportunities that resulted in a 9% increase in quarterly revenue.

Predictive modeling to forecast retention risk, used retargeting campaigns that reduced churn by 5.78%.

MINEST COLIVING Social Media Executive (May 2019 – Oct 2020)

Education:

Master of Science in Digital Marketing & Media Yeshiva University, New York, NY, USA (Dec 2025)

Bachelor of Engineering Mumbai University, Mumbai, India (May 2019)

Certifications:

Google Analytics 4 Certification

HubSpot Inbound Marketing Certification

Facebook Blueprint Certification

Adobe Analytics Certification

Paid Volunteer Experience:

Teaching Assistant, Predictive Analytics Yeshiva University, New York, NY Jan 2025 – Present

Assist the Program Director in delivering a “Predictive Analytics” course to 65 undergraduate students, covering topics such as linear and logistic regression, decision trees, time-series forecasting, & clustering algorithms etc.

Grade assignments and projects involving Regression models, trend analysis, RFM analysis.

Contact this candidate